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Asos PLC
Director's Dealing • Nov 25, 2025
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Director's Dealing
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National Storage Mechanism | Additional information 
RNS Number : 9744I
ASOS PLC
25 November 2025
25 November 2025
ASOS Plc
("ASOS" or the "Company")
Director/PDMR Shareholding
ASOS announces the following notifiable transactions by José Antonio Ramos Calamonte, Chief Executive Officer, and Aaron Izzard, Chief Financial Officer, following the vesting of conditional awards under the FY23 ASOS plc Long Term Incentive Scheme ("ALTIS") on 24 November 2025 ("Vesting"). The balance of the shares originally awarded lapsed. The shares remain subject to an additional two-year holding period.
| Name | Position | No. Awards vested | No. shares sold to cover taxes and fees | No. of shares retained net of taxes and fees |
| José Antonio Ramos Calamonte | Chief Executive Officer | 27,718 | 13,061 | 14,657 |
| Aaron Izzard¹ | Chief Financial Officer | 1,259 | 604 | 655 |
¹ Aaron Izzard's FY23 ALTIS award relates to a grant made during his former position as Director of Group Finance, prior to joining the Board.
José Antonio Ramos Calamonte now holds a total of 41,195 Ordinary Shares in the Company representing approximately 0.034% of the Company's issued share capital. Aaron Izzard now holds a total of 6,464 Ordinary Shares in the Company representing approximately 0.005% of the Company's issued share capital.
This announcement is made in accordance with UK Market Abuse Regulations (Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||
| a) | Name | José Antonio Ramos Calamonte | |
| 2 | Reason for the notification | ||
| a) | Position/status | Chief Executive Officer/PDMR | |
| b) | Initial notification / Amendment | Initial notification | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | ASOS Plc | |
| b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary 3.5p shares. GB0030927254 |
|
| b) | Nature of the transaction | Acquisition of ordinary shares following the vesting ALTIS Awards | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| Nil | 27,718 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total |
N/A single transaction | |
| f) | Date of the transaction | 24 November 2025 | |
| g) | Place of the transaction | London Stock Exchange (XLON) | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 3.5 pence each GB0030927254 |
|
| b) | Nature of the transaction | Sale of sufficient ordinary shares to cover taxes and fees | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| £2.19099 | 13,061 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total |
13,061 £2.19099 £28,616.52 |
|
| f) | Date of the transaction | 24 November 2025 | |
| g) | Place of the transaction | London Stock Exchange (XLON) |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||
| a) | Name | Aaron Izzard | |
| 2 | Reason for the notification | ||
| a) | Position/status | Chief Financial Officer/PDMR | |
| b) | Initial notification / Amendment | Initial notification | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | ASOS Plc | |
| b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary 3.5p shares. GB0030927254 |
|
| b) | Nature of the transaction | Acquisition of ordinary shares following the vesting ALTIS Awards | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| Nil | 1,259 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total |
N/A single transaction | |
| f) | Date of the transaction | 24 November 2025 | |
| g) | Place of the transaction | London Stock Exchange (XLON) | |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 3.5 pence each GB0030927254 |
|
| b) | Nature of the transaction | Sale of sufficient ordinary shares to cover taxes and fees | |
| c) | Currency | GBP | |
| d) | Price(s) and volume(s) | Price(s) | Volume(s) |
| £2.19099 | 604 | ||
| e) | Aggregated information - Aggregated volume - Price - Aggregated total |
604 £2.19099 £1,323.36 |
|
| f) | Date of the transaction | 24 November 2025 | |
| g) | Place of the transaction | London Stock Exchange (XLON) |
For further information:
| ASOS plc | |
| Emily MacLeod, Head of Strategy & Investor Relations | Tel: 020 7756 1000 |
| Teneo | |
| Jonathan Sibun / Will Palfreyman | Tel: 020 7353 4200 |
About ASOS
Founded in 2000, ASOS has 17m active customers in over 150 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
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