Asos PLC

Director's Dealing • Feb 5, 2021

National Storage Mechanism | Additional information

RNS Number : 1549O

ASOS PLC

05 February 2021

5 February 2021

ASOS Plc

Director/PDMR Shareholding

ASOS Plc ('the Company') makes the following announcement regarding the transactions in ordinary shares of 3.5 pence each in the capital of the Company ('Share(s)') carried out by a connected person of Luke Jensen, Non-executive Director.

This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014. 

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Sandrine Jensen
2	Reason for the notification
a)	Position/status	Person closely associated with Luke Jensen, Non-executive Director
b)	Initial notification / Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	ASOS Plc
b)	Legal Entity Identifier	213800H8DBB8JSKDW630
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares of 3.5 pence each GB0030927254
b)	Nature of the transaction	Purchase of Shares
c)	Currency	GBP
d)	Price(s) and volume(s)	Price(s)	Volume(s)
£50.02	1,995
e)	Aggregated information - Aggregated volume - Price - Aggregated total	N/A single transaction
f)	Date of the transaction	4 February 2021
g)	Place of the transaction	London Stock Exchange, AIM

For further information:

ASOS plc                                                                                  Tel: 020 7756 1000

Nick Beighton, Chief Executive Officer

Mat Dunn, Chief Financial Officer

Alison Lygo, Investor Relations

Website: www.asosplc.com/investors

Headland Consultancy                                                            Tel: 020 3805 4822

Susanna Voyle/Stephen Malthouse/ Fay Rajaratnam                     

JPMorgan Cazenove (Nominated Advisor)                           Tel: 020 7742 4000

Bill Hutchings/Christopher Wood

Numis Securities                                                                     Tel: 020 7260 1000

Alex Ham/ Jonathan Wilcox / Tom Jacob                                      

Background note

ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels - ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS' websites attracted 280.4 million visits during December 2020 (December 20191: 233.8 million) and as at 31 December 2020 it had 24.5 million active customers2 (31 December 2019: 21.7 million), of which 7.6 million were located in the UK and 16.9 million were located in our international territories (31 December 2019: 6.7 million in the UK and 15.0 million internationally).

1Restated visits, previously reported number 239.0 million, 2Defined as having shopped in the last twelve months as at 31 December

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