Asetek A/S

Regulatory Filings • Sep 20, 2021

ADAC Sim Racing Expo A Success for Challenger Brand Asetek SimSports

ADAC Sim Racing Expo A Success for Challenger Brand Asetek SimSports

Debut of Premium Performance Invicta Sim Racing Pedals and RaceHub Software

Aalborg, Denmark - September 20, 2021 -- Asetek, sim racing gear innovator, the

creator of the all-in-one liquid cooler, and the global leader in liquid cooling

solutions for gaming PCs and DIY enthusiasts, today announced there was palpable

excitement in its Invicta Sim Racing Pedals at the ADAC SimRacing 2021 Expo in

Nürburgring, Germany, during the preceding weekend.

Asetek SimSports was proud to display its initial sim racing products at the

SimRacing Expo, including a throttle and brake pedal, and an add-on clutch

pedal, along with its custom-made RaceHub software for quick and easy

adjustments and calibration.

[Asetek SimSports Invicta Pedals]

ADAC 2021 brings together SimRacers from around the world to compete in e-sports

competitions and experience the very latest sim racing gear. At the same time,

vintage and youngtime touring cars competed against each other in the legendary

1000-kilometer race on the circuit.

"I had the opportunity try out Asetek's Invicta pedals when racing at ADAC over

the weekend and have a really good first impression," said Lasse Bak, one of the

main drivers of Fyra SimSport. "In sim racing, you have to feel really confident

in your equipment to get good lap times. The Invicta pedals are really easy to

get used to and calibrate for a consistent feel every time.  My teammates and I

were even able to get P3 in the qualifying round after only using the pedals a

short while."

[ADAC SimRacing Expo Show Floor]

"The ADAC SimRacing Expo was a perfect opportunity to show off our new Invicta

pedals and RaceHub software. I'm delighted that both end users and resellers

have embraced the first of our SimSports product innovations," said André Sloth

Eriksen, CEO and founder of Asetek.

Eriksen continued. "When we decided to innovate Sim Racing gear, it was to

provide sim racers a level of true racecar experiences not currently available

with existing gear. And to offer a software that allows easy and simple to use

calibration and adjustment so sim racers can get just the experience they want."

The Asetek Invicta pedals will be available for preorder in Q4, 2021 where

Asetek will also reveal pricing and delivery.

In addition to the Invicta pedals, Asetek will also offer replaceable pedal

plates for a more comfortable feeling for racers racing without shoes. Stay

tuned for more SimSports products from Asetek, including wheelbases, steering

wheels, shifters, and other end-user customization options.

About Asetek

Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage

-to-stock-exchange success story. Founded in 2000, Asetek established its

innovative position as the leading OEM developer and producer of the all-in-one

liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went

public while expanding into energy efficient and environmentally friendly

cooling solutions for data centers. In 2021, Asetek is introducing its line of

products for next-level immersive SimSports gaming experiences. Asetek is

headquartered in Denmark and has operations in China,?Taiwan?and the United

States.

www.asetek.com

Media contact

Margo Westfall

Asetek Sr. Marketing Manager

+1 408 644.5616

mwe@asetek.com