Asetek A/S

Regulatory Filings • Sep 4, 2014

Asetek Wins Frost & Sullivan Award for Their Revolutionary Data Center Cooling Solution

Asetek Wins Frost & Sullivan Award for Their Revolutionary Data Center Cooling Solution

RackCDU is a Simple, Low-cost Solution for All Types of Data Centers

September 4, 2014 - Based on its recent analysis of the data center

cooling solutions market, Frost & Sullivan recognizes Asetek® with the

2014 Global Frost & Sullivan Award for New Product Innovation

Leadership. Asetek's RackCDUT employs a warm water, server-level, direct

-to-chip, liquid cooling system for servers (http://asetek.com/data

-center/data-center-coolers/rackcdu-d2c.aspx). This ground-breaking

solution reduces the energy required for the cooling of data center IT

equipment by 60-80 percent and total data center energy consumption by

30 percent. In addition to the award, Frost & Sullivan has released

their research report on Asetek's

RackCDU (http://asetek.com/media/68943/Asetek_Frost-Sullivan-2014-Award

-Report.pdf).

Asetek has changed the perception of liquid cooling as being expensive

and complex. Asetek's RackCDU is a simple, efficient and reliable

cooling system for all types of data centers (large and small,

supercomputing and enterprise). Asetek's understanding of how data

centers operate in the real world has led to RackCDU being easy to

install and use.

"We are honored to be recognized by a first tier analyst firm such as

Frost & Sullivan. The award validates our ability to address the

everyday needs of the data center industry and the cooling problems it

faces," said André Sloth Eriksen, Founder and CEO of Asetek.

Asetek's strategy of leveraging an industry-standardized solution at a

much lower cost and providing a compelling return-on-investment (ROI),

is in stark contrast to previous liquid-cooling solutions' approach of

only appealing to data centers that valued performance over cost

savings. Asetek's payback period of less than 12 months has made it a

popular choice in all types of data centers.

"Asetek´s RackCDU can be installed in existing or new data centers with

minimal impact on infrastructure or operations, and almost completely

eliminate specialized training of data center staff," said Frost &

Sullivan Senior Industry Analyst Gautham Gnanajothi. "This combination

has resonated with end users, most of whom had not considered liquid

-cooling until now."

According to Frost & Sullivan's report, the success of Asetek's products

is primarily the result of its efforts to create awareness, demand and

differentiation in previously non-existent markets.

Each year, Frost & Sullivan presents this award to a company that has

developed an innovative element in a product by leveraging leading-edge

technologies. The award recognizes the value added features/benefits of

the product and the increased ROI it offers customers, which in turn

increases customer adaption and overall market penetration potential.

About Asetek

Asetek is the world leading provider of energy efficient liquid cooling

systems for data centers, servers, workstations, gaming and high

performance PCs. Its products are used for reducing power and greenhouse

emissions, lowering acoustic noise, and achieving maximum performance by

leading OEMs and channel partners around the globe.

Asetek's products are based upon its patented all-in-one liquid cooling

technology with more than 1.8 million liquid cooling units deployed in

the field. Founded in 2000, Asetek is headquartered in Denmark with

offices in California, China and Taiwan. For more information, visit

http://www.asetek.com.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration

with clients to leverage visionary innovation that addresses the global

challenges and related growth opportunities that will make or break

today's market participants.

Their "Growth Partnership" supports clients by addressing these

opportunities and incorporating two key elements driving visionary

innovation: The Integrated Value Proposition and The Partnership

Infrastructure.

·

The Integrated Value Proposition provides support to the clients

throughout all phases of their journey to visionary innovation

including: research, analysis, strategy, vision, innovation and

implementation.

·

The Partnership Infrastructure is entirely unique as it constructs the

foundation upon which visionary innovation becomes possible. This

includes the company´s 360 degree research, comprehensive industry

coverage, career best practices as well as the global footprint of more

than 40 offices.

For further information, please contact:

Andre S. Eriksen, Chief Executive Officer

Mobile: +45 2125 7076, e-mail: ceo@asetek.com