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Apple Inc. Director's Dealing 2012

Jul 31, 2012

29735_dirs_2012-07-31_96b6fe12-7c53-4dba-8189-3feffdbc69e0.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: APPLE INC (AAPL)
CIK: 0000320193
Period of Report: 2012-07-30

Reporting Person: CAMPBELL WILLIAM V (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-07-30 Common Stock M 10000 $6.995 Acquired 11574 Direct
2012-07-30 Common Stock S 2100 $588.8543 Disposed 9474 Direct
2012-07-30 Common Stock S 3789 $590.2384 Disposed 5685 Direct
2012-07-30 Common Stock S 4111 $591.3208 Disposed 1574 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-07-30 Director Stock Option (Right to Buy) $6.995 M 10000 Disposed 2012-08-05 Common Stock (10000) Direct

Footnotes

F1: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2012.

F2: This transaction was executed in multiple trades at prices ranging from $588.67 to $589.29; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F3: This transaction was executed in multiple trades at prices ranging from $589.67 to $590.66; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F4: This transaction was executed in multiple trades at prices ranging from $590.69 to $591.46; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.