Apple Inc. — Director's Dealing 2011

Feb 3, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: APPLE INC (AAPL)
CIK: 0000320193
Period of Report: 2011-01-31

Reporting Person: WILLIAMS JEFFREY E (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-01-31	Common Stock (ESPP)	A	95	$222.5725	Acquired	62183	Direct
2011-02-01	Common Stock	M	2000	$46.57	Acquired	64183	Direct
2011-02-01	Common Stock	S	2000	$342.0488	Disposed	62183	Direct
2011-02-01	Common Stock	S	1700	$342.7250	Disposed	60483	Direct
2011-02-01	Common Stock	S	6145	$344.1603	Disposed	54338	Direct
2011-02-01	Common Stock	S	14655	$345.10	Disposed	39683	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-02-01	Employee Stock Option	$46.57	M	2000	Disposed	2012-08-30	Common Stock (2000)	Direct

Footnotes

F1: The reporting person is voluntarily reporting the acquisition of shares of the issuer's common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP"), for the ESPP purchase period of August 2, 2010 through January 31, 2011. This transaction is also exempt under Rule 16b-3(c).

F2: In accordance with the ESPP, these shares were purchased based on 85% of the closing price of the issuer's common stock on August 2, 2010.

F3: These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 19, 2010.

F4: This transaction was executed in multiple trades at prices ranging from $341.49 to $342.46; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F5: This transaction was executed in multiple trades at prices ranging from $342.495 to $343.40; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F6: This transaction was executed in multiple trades at prices ranging from $343.60 to $344.56; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F7: This transaction was executed in multiple trades at prices ranging from $344.64 to $345.53; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F8: This option was granted on August 30, 2005 and vested in 16 quarterly installments over the four-year period after the date on grant.