Apple Inc. — Director's Dealing 2011

Mar 3, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: APPLE INC (AAPL)
CIK: 0000320193
Period of Report: 2011-03-01

Reporting Person: WILLIAMS JEFFREY E (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-03-01	Common Stock	M	2000	$46.57	Acquired	34183	Direct
2011-03-01	Common Stock	S	3300	$348.3918	Disposed	30883	Direct
2011-03-01	Common Stock	S	6170	$349.5114	Disposed	24713	Direct
2011-03-01	Common Stock	S	7894	$350.1909	Disposed	16819	Direct
2011-03-01	Common Stock	S	1500	$351.3227	Disposed	15319	Direct
2011-03-01	Common Stock	S	5736	$352.3053	Disposed	9583	Direct
2011-03-01	Common Stock	S	4000	$353.31	Disposed	5583	Direct
2011-03-01	Common Stock	S	900	$354.8961	Disposed	4683	Direct
2011-03-02	Common Stock	M	500	$46.57	Acquired	5183	Direct
2011-03-02	Common Stock	S	596	$350	Disposed	4587	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-03-01	Employee Stock Option	$46.57	M	2000	Disposed	2012-08-30	Common Stock (2000)	Direct
2011-03-02	Employee Stock Option	$46.57	M	500	Disposed	2012-08-30	Common Stock (500)	Direct

Footnotes

F1: These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 19, 2010.

F2: This transaction was executed in multiple trades at prices ranging from $347.81 to $348.77; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F3: This transaction was executed in multiple trades at prices ranging from $348.86 to $349.85; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F4: This transaction was executed in multiple trades at prices ranging from $349.86 to $350.84; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F5: This transaction was executed in multiple trades at prices ranging from $350.88 to $351.83; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F6: This transaction was executed in multiple trades at prices ranging from $351.89 to $352.84; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F7: This transaction was executed in multiple trades at prices ranging from $352.90 to $353.87; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F8: This transaction was executed in multiple trades at prices ranging from $354.30 to $355.27; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, the issuer, or a security holder of the issuer.

F9: This option was granted on August 30, 2005 and vested in 16 quarterly installments over the four-year period after the date of grant.