AMP LIMITED — Major Shareholding Notification 2011

Jan 12, 2011

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Date:

13-Jan-11

Company Announcement Officer ASX Limited

No. of Pages (incl.): 2

NOTICE OF PERSON CEASING TO BE A SUBSTANTIAL HOLDER

Dear Sir/Madam,

Pursuant to Section 671 of the Corporations Act, AMP Limited hereby advises that it is no longer a substantial holder in Pacific Brands Limited.

The enclosed ASIC Form 605 discloses all required details.

Yours faithfully,

Raja Burman Head of Corporate Actions BNP Paribas Securities Services Phone: 02 9222 0138

BNP PARIBAS FUND SERVICES AUSTRALASIA PTY LTD Level 6 60 Castlereagh Street Sydney NSW 2000 Australia PO BOX R209 Royal Exchange NSW 1225 Australia Tel: +61 2 9222 0000 - Fax: +61 2 9222 0255

ABN 71 002 655 674

Form 605 Corporations Act 2001 Section 671B Notice of Ceasing to be a Substantial Holder

To: Pacific Brands Limited

ACN/ARSN: 106 773 059

1. Details of substantial holder

Name: AMP Limited ACN 079 354 519 and its related bodies corporate.

The holder ceased to be a substantial holder on 11-Jan-2011 The previous notice was given to the company on 06-Oct-2010 The previous notice was dated 01-Oct-2010

2. Changes in relevant interests

Particulars of each change in, or change in the nature of, relevant interests of the substantial holder or an associate in voting securities of the company, since the substantial holder was last required to give a substantial holding notice to the company or scheme are as follows:

Date of change	Person whose relevant interestchanged	_Nature of change _	Consideration given in_relation to change _	Class and number ofsecurities affected	Person’s votesaffected
13-Oct-2010 to 4-Jan-2011	AMP Limited and its related bodiescorporate.	Share acquisition	$1,861,972.41	Fully Paid Ordinary1,780,069	1,780,069
5-Oct-2010 to 11-Jan-2011	AMP Limited and its related bodiescorporate.	Share disposal	-$8,342,698.21	Fully Paid Ordinary-8,535,617	-8,535,617

3. Change in association

The persons who have become associates of, ceased to be associates of, or have changed the nature of their association with, the substantial holder in relation to voting interests in the company or scheme are as follows:

Name and ‘ACN Nature of association No Changes

4. Addresses

The addresses of persons named in this form are as follows:

Name Address AMP Limited and its related bodies corporate. Level 24, 33 Alfred Street, Sydney NSW 20

This notice of change of interests of substantial holder (ASIC Form 605) comprises 1 page/s in total.