AMP LIMITED — M&A Activity 2010

Apr 18, 2010

==> picture [563 x 90] intentionally omitted <==

----- Start of picture text ----- ASX Announcement----- End of picture text -----

19 April 2010

Manager Company Announcements Office Australian Securities Exchange Level 4, 20 Bridge Street Sydney NSW 2000

Manager Market Information Services Section New Zealand Stock Exchange Level 2, NZX Centre, 11 Cable Street Wellington New Zealand

Announcement No: 15/2010

AMP Limited (ASX/NZX: AMP) (also for release to AMP Group Finance Services Limited (ASX: AQNHA & NZX: AQN010))

AMP welcomes findings of Australian Competition and Consumer Commission

AMP Chief Executive Officer, Craig Dunn, today welcomed findings by the Australian Competition and Consumer Commission (ACCC) on AMP’s proposal to merge with AXA AP as a great outcome for Australian consumers.

“After a thorough and detailed review of the complex competition issues involved in the two proposals put before it, the ACCC has determined that competition would be best served by AMP’s proposal,” Mr Dunn said.

A merger of AMP and AXA AP’s Australian and NZ operations would see the creation of a fifth pillar in the critically important financial services sector.

“We have always believed that a combined AMP-AXA AP group would provide an even stronger, non-bank competitor in financial services that Australian consumers deserve,” said Mr Dunn.

AMP continues to believe it can put forward a proposal that is financially disciplined and will create value for its shareholders, and which the independent directors of AXA AP will be able to recommend to their minority shareholders.

Media enquiries Investor enquiries Jane Anderson Howard Marks +61 2 9257 9870 +61 2 9257 7109 +61 402 967 791 +61 402 438 019

Sarah Hudson Stuart Kingham +61 2 9257 2700 +61 2 9257 5207 +61 424 034 059 +61 401 139 067

AMP Limited (AMP) ASX Announcement AMP Limited Level 24, 33 Alfred Street Sydney NSW 2000 Australia

ABN 49 079 354 519