AMERICAN FINANCIAL GROUP INC

Regulatory Filings • Mar 26, 2020

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Filed Pursuant to Rule 433 Dated March 26, 2020 Registration Statement No. 333-223216 Relating to Preliminary Prospectus Supplement

dated March 26, 2020 to

Prospectus dated February 26, 2018

5.250% Senior Notes due 2030

Issuer:	American Financial Group, Inc.
Ratings * :	Baa1 (Moody’s) / BBB+ (S&P)
Security Type:	Senior Unsecured Fixed Rate Notes
Size:	$300,000,000
Trade Date:	March 26, 2020
Settlement Date:	April 2, 2020 (T+5**)
Maturity Date:	April 2, 2030
Coupon:	5.250%
Optional Redemption:	The Issuer may redeem the senior notes, in whole or in part, at its option, at any time or from time to time:
	•	prior to January 2, 2030, at a redemption price equal to the greater of (i) 100% of the principal amount of any senior notes to be redeemed; or (ii)
the sum of the present values of the remaining scheduled payments of principal and interest on any senior notes to be redeemed (exclusive of interest accrued to the date of redemption) discounted to the date of redemption on a semiannual
basis (assuming a 360-day year consisting of twelve 30-day months) as the then current Treasury Rate plus 50 basis points; or
	•	on or after January 2, 2030, at a redemption price equal to 100% of the principal amount of any senior notes to be redeemed.
Interest Payment Dates:	April 2 and October 2 of each year, commencing on October 2, 2020
Benchmark Treasury:	UST 1.500% due February 15, 2030
Spread to Benchmark Treasury:	+ 462.5 basis points
Benchmark Treasury Yield:	0.805%
Price to Public:	98.625%
Yield to Maturity:	5.430%
Net Proceeds (before expenses):	$293,925,000
Underwriting Discounts & Commissions:	0.65% ($1,950,000 total)
CUSIP / ISIN:	025932 AP9 / US025932AP92
Other Relationships:	U.S. Bank National Association, an affiliate of U.S. Bancorp Investments, Inc., and a lender on the Issuer’s revolving credit facility, is serving as
the trustee under the indenture relating to the senior notes.

Joint Book-Running Managers:	BofA Securities, Inc. J.P. Morgan Securities LLC Wells Fargo Securities, LLC
Co-Managers:	Barclays Capital Inc. KeyBanc Capital Markets Inc. MUFG Securities Americas Inc. PNC Capital Markets LLC SunTrust Robinson Humphrey, Inc. U.S. Bancorp Investments, Inc.

*Ratings may be changed, suspended or withdrawn at any time and are not a recommendation to buy, hold or sell any security.

No PRIIPs KID — No PRIIPs key information document (KID) has been prepared as not available to retail in EEA.

**Under Rule 15c6-1 of the Securities and Exchange Act of 1934, as amended, trades in the secondary market generally are required to settle in two business days, unless the parties to such trade expressly agree otherwise. Accordingly, purchasers who wish to trade their notes on the date of pricing or the next two business days will be required, by virtue of the fact that the notes initially will settle in T+5, to specify an alternate settlement cycle at the time of any such trade to prevent a failed settlement and should consult their own advisors.

The Issuer has filed a registration statement (including a prospectus and a preliminary prospectus supplement) with the Securities and Exchange Commission for the offering to which this communication relates. Before you invest, you should read the prospectus and the preliminary prospectus supplement in that registration statement and other documents the Issuer has filed with the Securities and Exchange Commission for more complete information about the Issuer and this offering. You may get these documents for free by visiting EDGAR on the Securities and Exchange Commission’s website at www.sec.gov. Alternatively, the Issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus and preliminary prospectus supplement if you request it by calling BofA Securities, Inc. toll free at 1-800-294-1322, J.P. Morgan Securities LLC, collect at (212) 834-4533, or Wells Fargo Securities, LLC, toll-free at (800) 645-3751.

Any disclaimers or other notices that may appear below are not applicable to this communication and should be disregarded. Such disclaimers or other notices were automatically generated as a result of this communication being sent via Bloomberg or another email system.