Amer Sports, Inc.

Regulatory Filings • Mar 15, 2019

Amer Sports is focusing its portfolio by divesting Mavic cycling business

Amer Sports is focusing its portfolio by divesting Mavic cycling business

Amer Sports Corporation
STOCK EXCHANGE RELEASE
March 15, 2019 at 9:30 a.m.

Amer Sports is focusing its portfolio by divesting Mavic cycling business

Amer Sports has entered in an exclusivity period with Regent, a US based global
private equity firm, for the sale of the shares and related cycling business of
Mavic S.A.S. The project for this sale will now be presented to the relevant
employee representative bodies. The completion of the contemplated transaction
and the transfer of ownership is expected to occur during the second quarter of
2019.

The intended divestment of Mavic follows Amer Sports' comprehensive strategic
review process on the Cycling business, which the company announced while
updating its strategy in September 2018. The divestment would not have impact on
the results of Amer Sports' continuing businesses. Amer Sports has reported its
Cycling business as discontinued operations for full year 2018.

"As part of our strategy we continue to focus the Group portfolio and
capabilities towards areas of faster growth, better profitability, and
scalability. Over the past cycle we have concluded that we are not the best
owner for Mavic which only represented approximately 3% of our sales and which
has distinct business drivers and little synergies vs. the broader Group. We
believe that the iconic Mavic brand has strong potential, which would be better
realized as part of Regent. Amer Sports continues to capitalize on its strategic
priorities, especially Softgoods, Direct to Consumer, China, and United States",
comments Heikki Takala, President and CEO of Amer Sports.

Regent is focused on innovating and transforming businesses across diverse
industries including technology, consumer products, retail, industrial, and
media and entertainment, and has a strong track record for redeploying and
repositioning consumer brands.

For more information, please contact:
Heikki Takala, President and CEO, tel. +358 20 712 2510
Jussi Siitonen, CFO, tel. +358 20 712 2511
Samppa Seppälä, Head of Corporate Communications and IR, tel. +358 50 568 0533

DISTRIBUTION
Nasdaq Helsinki
Main media
www.amersports.com

AMER SPORTS
Amer Sports (www.amersports.com) is a sporting goods company with
internationally recognized brands including Salomon, Arc'teryx, Peak
Performance, Atomic, Mavic, Suunto, Wilson and Precor. The company's technically
advanced sports equipment, footwear, and apparel improve performance and
increase the enjoyment of sports and outdoor activities. The Group's business is
balanced by its broad portfolio of sports and products and a presence in all
major markets. Amer Sports shares are listed on the Nasdaq Helsinki stock
exchange (AMEAS).

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