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AMAZON COM INC Director's Dealing 2013

Feb 19, 2013

29737_dirs_2013-02-19_e4d75171-bbed-46df-bae9-2cdc83c3fa63.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: AMAZON COM INC (AMZN)
CIK: 0001018724
Period of Report: 2013-02-15

Reporting Person: PIACENTINI DIEGO (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2013-02-15 Common Stock, par value $.01 per share M 7500 Acquired 123646 Direct
2013-02-15 Common Stock, par value $.01 per share S 959 $265.3048 Disposed 122687 Direct
2013-02-15 Common Stock, par value $.01 per share S 3612 $266.3827 Disposed 119075 Direct
2013-02-15 Common Stock, par value $.01 per share S 1229 $267.1639 Disposed 117846 Direct
2013-02-15 Common Stock, par value $.01 per share S 200 $268.48 Disposed 117646 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2013-02-15 Restricted Stock Unit Award $0 M 7500 Disposed 2014-02-15 Common Stock, par value $.01 per share (7500) Direct

Footnotes

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $265.82 and the lowest price at which shares were sold was $264.84.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $266.81 and the lowest price at which shares were sold was $265.85.

F4: Represents the weighted average sale price. The highest price at which shares were sold was $267.73 and the lowest price at which shares were sold was $266.91.

F5: Represents the weighted average sale price. The highest price at which shares were sold was $268.56 and the lowest price at which shares were sold was $268.40.

F6: Converts into Common Stock on a one-for-one basis.

F7: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 10,000 shares on each of May 15, 2011, August 15, 2011, November 15, 2011 and February 15, 2012 and 7,500 shares on each of May 15, 2012, August 15, 2012, November 15, 2012, February 15, 2013, May 15, 2013, August 15, 2013, November 15, 2013 and February 15, 2014.