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AMAZON COM INC Director's Dealing 2012

Feb 16, 2012

29737_dirs_2012-02-16_3f6cd9ce-0004-4aa8-a872-e7fff420c401.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: AMAZON COM INC (AMZN)
CIK: 0001018724
Period of Report: 2012-02-15

Reporting Person: WILKE JEFFREY A (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-02-15 Common Stock, par value $.01 per share M 10000 Acquired 104934 Direct
2012-02-15 Common Stock, par value $.01 per share S 700 $190.66 Disposed 104234 Direct
2012-02-15 Common Stock, par value $.01 per share S 1100 $189.7986 Disposed 103134 Direct
2012-02-15 Common Stock, par value $.01 per share S 300 $188.79 Disposed 102834 Direct
2012-02-15 Common Stock, par value $.01 per share S 400 $187.705 Disposed 102434 Direct
2012-02-15 Common Stock, par value $.01 per share S 800 $186.4738 Disposed 101634 Direct
2012-02-15 Common Stock, par value $.01 per share S 500 $185.342 Disposed 101134 Direct
2012-02-15 Common Stock, par value $.01 per share S 980 $184.3141 Disposed 100154 Direct
2012-02-15 Common Stock, par value $.01 per share S 200 $183.4575 Disposed 99954 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-02-15 Restricted Stock Unit Award $0 M 10000 Disposed 2014-02-15 Common Stock, par value $.01 per share (10000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock, par value $.01 per share 477.054 Indirect

Footnotes

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $191.20 and the lowest price at which shares were sold was $190.23.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $190.18 and the lowest price at which shares were sold was $189.27.

F4: Represents the weighted average sale price. The highest price at which shares were sold was $189.15 and the lowest price at which shares were sold was $188.41.

F5: Represents the weighted average sale price. The highest price at which shares were sold was $188.00 and the lowest price at which shares were sold was $187.13.

F6: Represents the weighted average sale price. The highest price at which shares were sold was $186.90 and the lowest price at which shares were sold was $185.93.

F7: Represents the weighted average sale price. The highest price at which shares were sold was $185.88 and the lowest price at which shares were sold was $185.03.

F8: Represents the weighted average sale price. The highest price at which shares were sold was $184.80 and the lowest price at which shares were sold was $183.84.

F9: Represents the weighted average sale price. The highest price at which shares were sold was $183.52 and the lowest price at which shares were sold was $183.395.

F10: Converts into Common Stock on a one-for-one basis.

F11: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 10,000 shares on each of May 15, 2011, August 15, 2011, November 15, 2011, February 15, 2012, May 15, 2012, August 15, 2012, November 15, 2012 and February 15, 2013 and 7,500 shares on each of May 15, 2013, August 15, 2013, November 15, 2013 and February 15, 2014.