AMAZON COM INC — Director's Dealing 2011

Aug 15, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: AMAZON COM INC (AMZN)
CIK: 0001018724
Period of Report: 2011-08-15

Reporting Person: PIACENTINI DIEGO (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-08-15	Common Stock, par value $.01 per share	M	10000	—	Acquired	119646	Direct
2011-08-15	Common Stock, par value $.01 per share	S	800	$204.555	Disposed	118846	Direct
2011-08-15	Common Stock, par value $.01 per share	S	1200	$203.265	Disposed	117646	Direct
2011-08-15	Common Stock, par value $.01 per share	S	4000	$202.4388	Disposed	113646	Direct
2011-08-15	Common Stock, par value $.01 per share	S	1700	$201.7353	Disposed	111946	Direct
2011-08-15	Common Stock, par value $.01 per share	S	1300	$200.2602	Disposed	110646	Direct
2011-08-15	Common Stock, par value $.01 per share	S	700	$199.5457	Disposed	109946	Direct
2011-08-15	Common Stock, par value $.01 per share	S	300	$198.5267	Disposed	109646	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-08-15	Restricted Stock Unit Award	$0	M	10000	Disposed	2014-02-15	Common Stock, par value $.01 per share (10000)	Direct

Footnotes

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $205.02 and the lowest price at which shares were sold was $204.19.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $204.00 and the lowest price at which shares were sold was $203.02.

F4: Represents the weighted average sale price. The highest price at which shares were sold was $202.98 and the lowest price at which shares were sold was $202.05.

F5: Represents the weighted average sale price. The highest price at which shares were sold was $201.97 and the lowest price at which shares were sold was $201.23.

F6: Represents the weighted average sale price. The highest price at which shares were sold was $200.91 and the lowest price at which shares were sold was $199.98.

F7: Represents the weighted average sale price. The highest price at which shares were sold was $199.90 and the lowest price at which shares were sold was $199.03.

F8: Represents the weighted average sale price. The highest price at which shares were sold was $198.59 and the lowest price at which shares were sold was $198.46.

F9: Converts into Common Stock on a one-for-one basis.

F10: This award vests based upon the following vesting schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 10,000 shares on each of May 15, 2011, August 15, 2011, November 15, 2011 and February 15, 2012 and 7,500 shares on each of May 15, 2012, August 15, 2012, November 15, 2012, February 15, 2013, May 15, 2013, August 15, 2013, November 15, 2013 and February 15, 2014.