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AMAZON COM INC Director's Dealing 2010

Dec 6, 2010

29737_dirs_2010-12-06_5c5b1f44-c78a-40cf-afbc-6c52d46f8e97.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: AMAZON COM INC (AMZN)
CIK: 0001018724
Period of Report: 2010-12-04

Reporting Person: ONETTO MARC A (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-12-04 Common Stock, par value $.01 per share M 75000 Acquired 76670 Direct
2010-12-06 Common Stock, par value $.01 per share S 14086 $176.6926 Disposed 62584 Direct
2010-12-06 Common Stock, par value $.01 per share S 41471 $175.7415 Disposed 21113 Direct
2010-12-06 Common Stock, par value $.01 per share S 9443 $175.0555 Disposed 11670 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-12-04 Restricted Stock Unit Award $0 M 75000 Disposed 2012-12-04 Common Stock, par value $.01 per share (75000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock, par value $.01 per shares 8000 Indirect
Common Stock, par value $.01 per share 132.783 Indirect

Footnotes

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $177.270 and the lowest price at which shares were sold was $176.280.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $176.270 and the lowest price at which shares were sold was $175.280.

F4: Represents the weighted average sale price. The highest price at which shares were sold was $175.270 and the lowest price at which shares were sold was $174.660.

F5: Converts into Common Stock on a one-for-one basis.

F6: This award vests based upon the following vesting schedule: 20% on December 4, 2008 and an additional 20% after every year of employment thereafter until fully vested.