AMAZON COM INC — Director's Dealing 2010

Sep 13, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: AMAZON COM INC (AMZN)
CIK: 0001018724
Period of Report: 2010-09-12

Reporting Person: Reynolds Shelley (Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-09-12	Common Stock, par value $.01 per share	M	547	—	Acquired	6367	Direct
2010-09-13	Common Stock, par value $.01 per share	S	547	$144.20	Disposed	5820	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-09-12	Restricted Stock Unit Award	$0	M	547	Disposed	2011-03-15	Common Stock, par value $.01 per share (547)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, par value $.01 per share	94.01	Indirect

Footnotes

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.

F2: Converts into Common Stock on a one-for-one basis.

F3: This award vests based upon the following vesting schedule: 1,872 shares on each of June 12, 2008, September 12, 2008 and December 13, 2008; 1,873 shares on March 15, 2009; 1,354 shares on each of June 12, 2009, September 12, 2009, December 13, 2009 and March 15, 2010; 547 shares on each of June 12, 2010, September 12, 2010 and December 13, 2010 and 545 shares on March 15, 2011.