Alm. Brand — Director's Dealing 2016

May 13, 2016

Pursuant to section 28a of the Danish Securities Trading Act and according to a
power of attorney given by Søren Boe Mortensen, Alm. Brand A/S is required to
file information on trading in shares in Alm. Brand A/S or other securities
related to these shares by executives and their related parties:

Name Søren Boe Mortensen

Reason CEO

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase by exercise of share options

Trading day 12 May 2016

Market Nasdaq OMX Copenhagen A/S

Number 84,380

Cash value in DKK 1,397,333

Name Søren Boe Mortensen

Reason CEO

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Sale of shares

Trading day 12 May 2016

Market Nasdaq OMX Copenhagen A/S

Number 84,380

Cash value in DKK 4,058,231

Contact

Please direct any questions regarding this announcement to:

Susanne Biltoft, Head of Information and Investor Relations, tel. +45 35 47 76
61.