Alm. Brand — Director's Dealing 2014

Sep 4, 2014

Pursuant to section 28a of the Danish Securities Trading Act and according to a
power of attorney given by Boris Nørgaard Kjeldsen, Alm. Brand A/S is required
to file information on trading in shares in Alm. Brand A/S or other securities
related to these shares by executives and their related parties:

Name Boris Nørgaard Kjeldsen

Reason Deputy Chairman of the Board of Directors

Issuer Alm. Brand A/S

ISIN code DK0015250344

Description Shares

Transaction Purchase

Transaction date 4 September 2014

Market NASDAQ OMX Copenhagen A/S

Number 3,171

Price (DKK) 99,887

Contact

Please direct any questions regarding this announcement to:

Susanne Biltoft, Head of Information and Investor Relations, tel. +45 35 47 76
61.