Alm. Brand — Director's Dealing 2012

May 16, 2012

Pursuant to § 28a of the Danish Securities Trading Act, Alm. Brand A/S hereby
reports on transactions of executives and related parties of these with Alm.
Brand A/S shares:

Name Jørgen Hesselbjerg Mikkelsen

Reason Chairman

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 16 May 2012

Market Nasdaq OMX Copenhagen A/S

Number 10,000

Cash value in DKK 127,000

Name Hesselbjerg Agro A/S

Reason Related party to Chairman Jørgen Hesselbjerg Mikkelsen

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 16 May 2012

Market Nasdaq OMX Copenhagen A/S

Number 10,000

Cash value in DKK 127,000

Please direct any questions regarding this announcement to Søren Boe Mortensen,
Chief Executive, on tel. +45 35 47 79 07 or Susanne Biltoft, Head of
Information and Investor Relations, on tel. +45 35 47 76 61.

Yours sincerely,

Alm. Brand A/S

Søren Boe Mortensen

Chief Executive