Alm. Brand — Director's Dealing 2012

Nov 23, 2012

Due to an error the company has received and forwarded an announcement
according to which Herm. Rasmussen A/S Holding has purchased 25,000 shares at a
rate of DKK 15.40 per share. The correct rate per share is DKK 14.40.
Consequently, the correct cash value is DKK 360,000.

Pursuant to § 28a of the Danish Securities Trading Act, Alm. Brand A/S hereby
reports on transactions of executives and related parties of these with Alm.
Brand A/S shares:

Name Herm. Rasmussen A/S Holding

Reason Related party to Member of the Board Jan Skytte Pedersen

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 23 November 2012

Market Nasdaq OMX Copenhagen A/S

Number 25,000

Cash value in DKK 360,000

Contact

Please direct any questions regarding this announcement to:

Søren Boe Mortensen, Chief Executive, tel. +45 35 47 79 07, or Susanne Biltoft,
Head of Information and Investor Relations, tel. +45 35 47 76 61.