Alm. Brand — Director's Dealing 2011

Feb 24, 2011

Pursuant to § 28a of the Danish Securities Trading Act, Alm. Brand A/S hereby
reports on transactions of executives and related parties of these with Alm.
Brand A/S shares:

Name Jørgen Hesselbjerg Mikkelsen

Reason Chairman

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 24 February 2011

Market OMX Nordic Exchange Copenhagen

Number 10,000

Cash value in DKK 109,000

Name Hesselbjerg Agro A/S

Reason Related party to Chairman Jørgen Hesselbjerg Mikkelsen

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 24 February 2011

Market OMX Nordic Exchange Copenhagen

Number 10,000

Cash value in DKK 109,000

Please direct any questions regarding this announcement to Søren Boe Mortensen,
Chief Executive, on tel. +45 35 47 79 07 or Susanne Biltoft, Head of
Information and Investor Relations, on tel. +45 35 47 76 61.

Yours sincerely,

Alm. Brand A/S

Søren Boe Mortensen

Chief Executive