Alm. Brand — Director's Dealing 2011

May 18, 2011

Pursuant to § 28a of the Danish Securities Trading Act, Alm. Brand A/S hereby
reports on transactions of executives and related parties of these with Alm.
Brand A/S shares:

Name Jørgen Hesselbjerg Mikkelsen

Reason Chairman

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 18 May 2011

Market OMX Nordic Exchange Copenhagen

Number 10,000

Cash value in DKK 115,500

Name Hesselbjerg Agro A/S

Reason Related party to Chairman Jørgen Hesselbjerg Mikkelsen

Issuer Alm. Brand A/S

ID code DK0015250344

Description Shares

Transaction Purchase

Trading day 18 May 2011

Market OMX Nordic Exchange Copenhagen

Number 10,000

Cash value in DKK 115,500

Please direct any questions regarding this announcement to Søren Boe Mortensen,
Chief Executive, on tel. +45 35 47 79 07 or Susanne Biltoft, Head of
Information and Investor Relations, on tel. +45 35 47 76 61.

Yours sincerely,

Alm. Brand A/S

Søren Boe Mortensen

Chief Executive