Alm. Brand — Director's Dealing 2010

Dec 17, 2010

Copenhagen, 2010-12-17 15:10 CET (GLOBE NEWSWIRE) -- Pursuant to § 28a of the
Danish Securities Trading Act, Alm. Brand A/S hereby reports on transactions of
executives and related parties of these with Alm. Brand A/S shares.

In connection with the ongoing rights issue, the following transactions have
been made:

Name Jørgen Hesselbjerg Mikkelsen

Reason Chairman

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th - 17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 15.210

Cash value in DKK 152.100

Name Hesselbjerg Agro A/S

Reason Related party to Chairman Jørgen Hesselbjerg Mikkelsen

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th - 17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 7.173

Cash value in DKK 71.730

Name Boris Nørgaard Kjeldsen

Reason Deputy Chairman

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th - 17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 4.923

Cash value in DKK 49.230

Name Per V. H. Frandsen

Reason Member of the Board

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 18.900

Cash value in DKK 189.000

Name Tage Benjaminsen

Reason Member of the Board

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Purchase

Trading day 17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 10.790

Cash value in DKK 107.900

Name Boulaw 8 ApS

Reason Related party to Member of the Board Henrik Christensen

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 11.475

Cash value in DKK 114.750

Name Jan Skytte Pedersen

Reason Member of the Board

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 5.400

Cash value in DKK 54.000

Name Henning Kaffka

Reason Member of the Board

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 26.415

Cash value in DKK 264.150

Name Susanne Larsen

Reason Member of the Board

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 7.632

Cash value in DKK 76.320

Name Søren Boe Mortensen

Reason CEO

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 18.054

Cash value in DKK 180.540

Name Søren Boe Mortensen

Reason CEO

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Purchase

Trading day 17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 10.000

Cash value in DKK 100.000

Name Alm. Brand af 1792 fmba

Reason Related party to CEO Søren Boe Mortensen

Issuer Alm. Brand A/S

ID code DK0060255602

Description Shares

Transaction Acquisition by exercise of pre-emptive rights

Trading day 6th -17th December 2010

Market OMX Nordic Exchange Copenhagen

Number 90.711.801

Cash value in DKK 907.118.010

Please direct any questions regarding this announcement to Søren Boe Mortensen,
Chief Executive, on tel. +45 35 47 79 07 or Susanne Biltoft, Head of
Information and Investor Relations, on tel. +45 35 47 76 61.

Yours sincerely,

Alm.Brand A/S

Søren Boe Mortensen

Chief Executive

     Søren Boe Mortensen, Chief Executive, on tel. +45 35 47 79 07 or

Susanne Biltoft, Head of Information and Investor Relations, on tel. +45 35 47
76 61