Ally Financial Inc. — Prospectus 2021

Mar 2, 2021

424B2 1 tm218466-1_424b2.htm 424B2

Filed under Rule 424(b)(2), Registration Statement No. 333-226651

Preliminary Pricing Supplement No. 249 - Dated Tuesday, March 2, 2021 (To: Prospectus dated August 7, 2018)

| CUSIP | Principal | Selling | Gross | Net | Coupon | Coupon | Coupon | Maturity | 1st
Coupon | 1st
Coupon | Survivor's | Product |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Number | Amount | Price | Concession | Proceeds | Type | Rate | Frequency | Date | Date | Amount | Option | Ranking |
| 02006DWT4 | [] | 100.00% | 0.825
% | [] | Fixed | 0.600
% | Monthly | 03/15/2024 | 4/15/2021 | $0.57 | Yes | Senior Unsecured Notes |
| Redemption
Information: Callable at 100% on 9/15/2021 and Semi-Annually thereafter with 30 Calendar Days
Notice. | | | | | | | | | | | | |
| 02006DWU1 | [] | 100.00% | 1.250
% | [] | Fixed | 1.350
% | Monthly | 03/15/2026 | 4/15/2021 | $1.27 | Yes | Senior
Unsecured Notes |
| Redemption
Information: Callable at 100% on 9/15/2021 and Semi-Annually thereafter with 30 Calendar Days
Notice. | | | | | | | | | | | | |

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Ally Financial Inc. Offering Date: Tuesday, March 2, 2021 through Monday, March 8, 2021 Trade Date: Monday, March 8, 2021 @ 12:00 PM ET Settle Date: Thursday, March 11, 2021 Minimum Denomination/Increments: $1,000.00/$1,000.00 Initial trades settle flat and clear SDFS: DTC Book Entry only DTC Number 0235 via RBC Dain Rauscher Inc Agents: Incapital LLC, Citigroup, RBC Capital Markets, Morgan Stanley, J.P. Morgan, Wells Fargo Advisors, LLC Except for Notes sold to level-fee accounts, Notes offered to the public will be offered at the public offering price set forth in this Pricing Supplement. Selected dealers purchasing Notes on an agency basis for non-level fee client accounts shall purchase Notes at the public offering price. Notes purchased by the selected dealers for their own account may be purchased at the public offering price less the applicable concession. Notes purchased by the selected dealers on behalf of level-fee accounts may be sold to such accounts at the applicable concession to the public offering price, in which case, such selected dealers will not retain any portion of the sales price as compensation. If the maturity date or an interest payment date for any note is not a business day (as term is defined in prospectus), principal, premium, if any, and interest for that note is paid on the next business day, and no interest will accrue from, and after, the maturity date or interest payment date. Ally Financial Inc. Ally Financial Term Notes, Series A Prospectus dated August 7, 2018

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