Ally Financial Inc. — Prospectus 2021

Jun 28, 2021

424B2 1 tm2120868-2_424b2.htm 424B2

Filed under Rule 424(b)(2), Registration Statement No. 333-226651

Preliminary Pricing Supplement No. 263 - Dated Monday, June 28, 2021 (To: Prospectus dated August 7, 2018)

CUSIP — Number	Amount	Price	Concession	Proceeds	Coupon — Type	Rate	Coupon — Frequency	Maturity — Date	Date	Amount	Option	Product — Ranking
02006DXX4	[]	100.00 %	0.825 %	[]	Fixed	0.700 %	Monthly	07/15/2024	8/15/2021	$0.70	Yes	Senior Unsecured Notes
Redemption Information: Callable at 100% on 1/15/2022 and Semi-Annually thereafter with
30 Calendar Days Notice.
02006DXY2	[]	100.00
%	1.250
%	[]	Fixed	1.400
%	Monthly	07/15/2026	8/15/2021	$1.40	Yes	Senior
Unsecured Notes
Redemption Information: Callable at 100% on 1/15/2022 and Semi-Annually thereafter with
30 Calendar Days Notice.

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Ally Financial Inc. Offering Date: Monday, June 28, 2021 through Tuesday, July 6, 2021 Trade Date: Tuesday, July 6, 2021 @ 12:00 PM ET Settle Date: Friday, July 9, 2021 Minimum Denomination/Increments: $1,000.00/$1,000.00 Initial trades settle flat and clear SDFS: DTC Book Entry only DTC Number 0235 via RBC Dain Rauscher Inc Agents: Incapital LLC, Citigroup, RBC Capital Markets, Morgan Stanley, J.P. Morgan, Wells Fargo Advisors, LLC Except for Notes sold to level-fee accounts, Notes offered to the public will be offered at the public offering price set forth in this Pricing Supplement. Selected dealers purchasing Notes on an agency basis for non-level fee client accounts shall purchase Notes at the public offering price. Notes purchased by the selected dealers for their own account may be purchased at the public offering price less the applicable concession. Notes purchased by the selected dealers on behalf of level-fee accounts may be sold to such accounts at the applicable concession to the public offering price, in which case, such selected dealers will not retain any portion of the sales price as compensation. If the maturity date or an interest payment date for any note is not a business day (as term is defined in prospectus), principal, premium, if any, and interest for that note is paid on the next business day, and no interest will accrue from, and after, the maturity date or interest payment date. Ally Financial Inc. Ally Financial Term Notes, Series A Prospectus dated August 7, 2018

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