ADVERITAS LIMITED — AGM Information 2021

Nov 22, 2021

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2021 Annual General Meeting

23 November 2021

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CEO’s Address: Mat Ratty

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We help our partners advertise with through confidence full-funnel ad fraud prevention

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The industry problem

The scale of

Invalid traffic is any activity that doesn't come from a real user with genuine interest that you are paying for.

*https://www.juniperresearch.com/press/advertising-fraud-losses-to-reach-42-bn-2019

40% traffic in 2023 of all digital advertising is invalid No channel or business is immune*

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Accidental engagement

Users accidentally engaging with ads that you pay for

Wrong audience Ads that are shown to the wrong audience

Navigation via ads

Users that navigate through search ads oblivious to the fact they are clicking on advertising.

Unviewable ads

Engagement without intent

Non-human engagement

Ads that cannot be seen by the Ads that cannot be seen by the user. Ad stacking or impressions user. Ad stacking or impressions not meeting MRC standards not meeting MRC standards

Advertising engagement that is non-human - caused by bots, crawlers, malware and SDK spoofing

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Full funnel. Full potential.

measurement, verification and fraud prevention solution for digital advertising.

Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it reaches your ad budget.

networks unlock the best advertising performance and protect the integrity of their data used for optimisation.

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More real customers

Better quality customers

Increased Awareness

Increase in New Customers

Budget previously spent mitigated, your advertising on invalid traffic is now budget is reaching real being spent on acquiring users with a higher new customers propensity to convert

Retention Ratio Increases

LTV increases

Bots don’t hang around like Reducing the amount of real users. Real users are times you pay for an attracted to the offering existing user means the and build retention based cost of acquiring that on familiarity and loyalty of customer decreases over the platform/offering their lifetime

Outbid your competitors

With reduced fraud, you have access to budget previously wasted. This budget increases the chance to outbid competitors on your keywords

ARPU increases

The average revenue of your customers will increase as human users are more likely to return and convert more often

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Trusted by top global advertisers, agencies and partners Trusted by Global Brands, Agencies and Partners across both PPC and Mobile advertising spend

Clients

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Partners

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Strong annualised revenue growth trajectory

Annualised revenue - a key leading indicator of future revenue

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+230%
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Key achievements in FY21

• Growth in annualised revenue at 30 June 2021 to $1m, Further increase of 56% to $1.6m by September 2021

• Significantly penetrated key verticals (refer to asx announcement 28[th] October 2021)

• Betting - GVC Australia (Ned & Ladbrokes); Betfred, Betbull and Palmerbet added in FY22

• Technology – Lalamove, Neon & Deezer

• On Demand - GoJek, Rappi

• Market Place - CARS24 added in FY22 YTD

• Cash balance of $3.2m as at 30 June 2021 and no debt

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• Proforma cash balance $8.4m at 30 September 2021 following capital raising activities to accelerate growth momentum

• $3m placement in July 2021

• $5m from Options Exercised + placement, at 10c in November

• Freemium subscribers at 30 June 2021 up 400% from 30 June 2020 to circa 2,700 (3,100 at September 2021).

• Provides a large base to convert into paying customers, with a strong conversion rate of circa 15% achieved over FY21

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Delivering on key objectives

Establishing foundations for rapid growth

Objectives:	Expand sales pipeline across key verticals	Expand sales pipeline across key verticals	Convert TraffcGuard trials into paying customers	Convert TraffcGuard trials into paying customers	Invest in the team to scale growth	Invest in the team to scale growth
Achievements:	•	Pipeline across key verticals and geographies	•	Enterprise clients signed across key verticals	•	Appointed Chief Revenue Offcer to further expand
		substantially bolstered		(Gaming and tech)		reach in global markets
	•	Several global companies	•	Conversion of Freemium to	•	Recent addition of sales
		undertaking trials and		paying customers		representatives across
		current customers trialling		averaging approximately		Asia and Europe from
		additional services		15% in FY21 vs a global		industry backgrounds
				average of 2-5%1
					•	Strategy resulted in a
			•	Q1 FY22 has shown		56% uplift in annualised
				signifcant growth in clients		revenue by Q1FY22
				as recently announced

1 https://hbr.org/2014/05/making-freemium-work

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• Cloud’s customers that use Google PPC advertising (refer to ASX announcement 14[th] October 2021)

• Key sales channel for the large enterprise and SME market

• Adveritas and Google working on joint PR, customer engagement and marketing of TrafficGuard

• Exposure to Google Cloud ecosystem

• Reduced procurement and legal time

• Streamlined billing processes for clients

• committed Google cloud spend

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Strong outlook for FY22

Growth momentum building in FY22

• New enterprise client wins - JD.ID (owned by JD.Com), Betfred, Betbull, Palmerbet, Singtel,

Cars24 and others

• Annualised revenue up c.56% in Q1 FY22 to $1.6m and growing

• Expanding into new verticals and further penetrating key markets globally

• Strong renewal rate with GVC Australia, GoJek, Deezer and others renewing their services in FY22

Sales team re-shaped with talented sales representatives across Asia and Europe to underpin global scale-up and new client wins

• $8m raised from options exercise and placements between July-November 2021 to be used to accelerate sales and marketing growth initiatives

Several multi-billion dollar scale up of our Annualised Revenue in FY22

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This presentation has been approved by the Board of Directors of Adveritas Limited.

For more information, please contact:

Ronn Bechler – investor relations Executive Chairman Market Eye P: +61 (0)400 009 774 E: ronn.bechler@marketeye.com.au

Mat Ratty Chief Executive Officer Adveritas Limited (ASX: AV1) P: +61 (8) 9473 2500 E: investor.enquiry@adveritas.com.au

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Disclaimer

This presentation contains summary information about Adveritas Limited (Adveritas) and is current at 23[rd] November 2021. The information in this presentation is of general background and does not purport to be complete.

This presentation is not investment or financial product advice (nor tax, accounting or legal advice) and is not intended to be used for the basis of making an investment decision. Investors should obtain their own advice before making any investment decision.

This document has been prepared based on information available at the time of preparation. No representation or warranty, express or implied, is made as to the fairness, accuracy or completeness of the information, opinions and conclusions contained in this presentation.

Some of the statements appearing in this presentation are in the nature of forward looking statements. You should be aware that such statements are only predictions based on assumptions, and are subject to inherent risks and uncertainties. Those risks and uncertainties include factors and risks specific to the industry in which Adveritas operates as well as general economic conditions, prevailing exchange rates and interest rates and conditions in

Actual events or results may differ materially from the events or results expressed or implied in any forward looking statement. Neither Adveritas, or their officers or any person involved in the preparation of this presentation makes any representation or warranty (express or implied) as to the accuracy or likelihood of fulfilment of any forward looking statement, or any events or results expressed or implied in any forward looking statement, except to the extent required by law. You are cautioned not to place undue reliance on any forward looking statement. The forward looking statements in this presentation reflect Adveritas’ views as at the date of this presentation.

To the maximum extent permitted by law, Adveritas and its related bodies corporate (as that term is defined in the Corporations Act) and the officers, directors, employees, advisers and agents of those entities do not accept any responsibility or liability including, without limitation, any liability arising from fault or negligence on the part of any person, for any loss arising from the use of the presentation or its contents or otherwise arising in connection with it.

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