AdUx

Environmental & Social Information • Jul 7, 2016

Press release

THE ACCURACY OF THE ADMOOVE GEOLOCALIZED ADVERTISING NETWORK MEASURED BY THE CSA INSTITUTE

86% of geolocations calculated by Admoove are accurate to within 100 metres 69% of geolocations calculated by Admoove are accurate to within 10 metres

Paris, July 7, 2016,

Admoove, a subsidiary of the HiMedia Group specialising in advertising on mobile devices, has developed a technology to disseminate highly accurate geolocalized campaigns.

AdMoove asked the CSA institute to audit the quality of its network's geolocalized sites and applications. The study, performed by the CSA institute in the 1st quarter of 2016, established that the geolocation data provided by the Admoove network are accurate to within 10 metres 69% of the time, and to within 100 metres 86% of the time.

"Turnkey" systems for advertisers in the distribution and food & beverage sectors

Using this technology, Admoove sets up traffic generation systems within points of sale (drive-to-store) for large distribution companies (Carrefour, Système U, Norauto, Marionnaud…) and the eat-out food & beverage sector (Quick, KFC…), notably with the possibility of customising the message for each point of sale.

AdMoove also offers systems that can be used to:

• promote local events (exceptional openings, commercial promotions…),
• synchronize classical exterior billboard campaigns with interactive mobile systems,
• retarget mobile web users after their visit to a point of sale or specific location.

Press release

A specialised marketplace for actors in the programmatic sector

For advertisers, trading desks and agencies with their own campaign programming tools, AdMoove has set up a PMP (private marketplace) system called Geoloc+, where they can purchase reliable and accurate geolocalized inventory coming from partner sites and applications.

This is good new for actors in the programmatic sector, who will have access to better quality geolocation of purchasable impressions than is available from non-specialised traditional ad-exchanges.

In 2016, Admoove experienced strong business growth and it expects to continue its development by offering targeted and efficient systems to large-scale consumption brands and distribution companies.

About HiMedia:

A pioneer in the sector, HiMedia is a European leader in digital marketing.

Present in 6 European countries, the United States and Latin America, the HiMedia company generated a turnover of 65 million euros in 2015.

Independent since its creation, the company is listed in the Euronext Paris compartment C, and is included in the CAC Small, CAC All-Tradable and CAC SME indices. ISIN code: FR 0012821890 / Trading symbol:HIM

For more information: www.himediagroup.com/himedia and infofin@hi-media.com

Follow us on Tw itter: @himediagroup

LinkedIn: w ww.linkedin.com/company/himediagroup

Next financial communication: Earnings for H1 2016 on 28 July 2016 before the market opening.

This press release does not constitute an offer to sell, or a solicitation of an offer to buy Hi-Media shares. If you wish to obtain more complete information about HiMedia Group, please refer to our Internet site http://www.himediagroup.com, under the Investors heading.

This press release may contain some forward-looking statements. Although HiMedia Group considers that these statements are based on reasonable hypotheses on the publication date of this release, they are by their very nature subject to risks and uncertainties that could cause the actual results to differ from those indicated or projected in these statements. HiMedia Group operates in a continually changing environment and new risks could potentially emerge. HiMedia Group assumes no obligation to update these forward-looking statements, whether to reflect new information, future events or other circumstances.