ADSLOT LTD. — Investor Presentation 2017

Nov 14, 2017

Adslot Ltd CEO Presentation

AGM Wednesday 15[th] November 2017

FY17 Significant Milestones

August 2016 – announced global Symphony contract with GroupM

• Long term Symphony contract signed with GroupM - the world’s largest media buyer

• Global deal with immediate focus on new market deployments in Europe and APAC

• Secures long term revenue growth of Licence Fees

• Value of media traded via Symphony expected to more than double to circa $7 billion over the next 2 to 3 years, which more than doubles the available Trading Fees opportunity via the Adslot-Symphony integration

• A market-ready capability in each new country of deployment provides opportunity to sell Symphony to other agencies

October 2016 – closed $18m capital raising

In October 2017 the Company successfully concluded an $18m Entitlement Offer and Placement. The capital raising was conducted in order to:

• Expand the R&D team in support of:

• • (a) Symphony deployments in new markets for GroupM, and

• (b) increase the velocity of new feature development.

• Expand the Sales organisation

• Increase marketing activity and sales enablement .

The last 12 months…

Successful execution against the GroupM contract July 2017 - new market deployments of Symphony announced

• x3 additional markets activated for GroupM - Austria, Taiwan and Turkey – increasing the Symphony customer footprint from 9 to 12 countries

• Registered user base increased 11% year on year, from 10,604 to 11,727

==> picture [986 x 423] intentionally omitted <==

Underpinning 45% YoY growth in Licence Fees…

==> picture [1162 x 459] intentionally omitted <==

----- Start of picture text -----

YoY Licence Fees
Year $5,000,000
on
+45%
Year
$4,000,000
$3,000,000
Licence Licence Fees
Fees $2,000,000
$4.621m $1,000,000
$0
FY13 FY14 FY15 FY16 FY17
+56% +64% +75% +45%
----- End of picture text -----

• Licence Fees grew 45% year on year, attributable to the GroupM global contract announced in August 2016 • The full year impact in FY17 of revenue from GroupM is 63% year on year growth

• …and 27% YoY growth in Trading Technology revenues

==> picture [837 x 565] intentionally omitted <==

• •

Trading Technology revenue increased by 27% YoY Trading Technology revenue growth offset the expected decline in non strategic Adserving and Services revenues

New market deployments to accelerate

==> picture [1156 x 403] intentionally omitted <==

Announced in October 2017

• 5-7 new markets scheduled for deployment in FY18 – announced in October 2017

• October announcement represents an increase of 2-4 markets versus the July announcement

• Average market size is also increasing: FY18 schedule includes x2 Large markets

• Licence Fees are driven by volume of ad spend (size of market)

Impact of new market deployments

• Each new market deployment generates additional Licence Fee revenues

• Each new market deployment grows the user base of media buyers and sellers that rely on Symphony

• Each new market deployment expands the Company’s customer footprint

• Each new market deployment grows the amount of media spend traded via the Symphony platform

• • As media spend traded via Symphony grows, the opportunity to generate Trading Fees grows with it

• The underlying Symphony business is profitable, scalable and will continue to deliver revenue growth

Symphony plays an important role…

• is a scalable business ongoing

• Symphony will continue to deliver growth in Licence Fees via the multi-year GroupM global contract and other new business

• Symphony remains a key element of the Company’s strategy to further accelerate growth via Trading Fees

==> picture [671 x 532] intentionally omitted <==

Capital Raising – Objectives

1. Accelerate product development

• New product features

• New integrations

• New market activations

• Symphony-Adslot integration

2. Ramp sales and marketing activity to accelerate revenue growth

==> picture [360 x 357] intentionally omitted <==

• The Company is successfully executing its post capital raising Operating Plan

Product Development

• Additional product & development resources secured in the period October 2016 to June 2017

• Over this period the product & development team nearly doubled in size, with a corresponding threefold improvement in output as economies of scale were realised and processes refined

• Further output improvements are expected (from existing resources)

Sales & Marketing

• Expansion of sales organisation in 2H FY17:

• US market/sales lead appointed

• New US sales hires secured

INTEGRATIONS

• …

• Major release (April 2017) - targeting via Bluekai 3[rd] party audience data

AUDIENCE

• Major release (May 2017) – targeting via Lotame 3[rd] party audience data

• • Major release (October 2017) – audience survey feature

==> picture [228 x 228] intentionally omitted <==

----- Start of picture text -----

ANALYTICS &
DATA
----- End of picture text -----

==> picture [954 x 354] intentionally omitted <==

INTEGRATIONS

• …

AUDIENCE

• Major project commenced – ingestion of 1[st] party audience data . This feature allows an advertiser/agency to target and buy ad impressions specific to an audience defined by their own data.

• Status:

  • Phase 1 of build is complete

ANALYTICS & DATA

• Initial market interest is strong

• First trading activity is anticipated in the coming weeks/months

• 1[st] party data in combination with Adslot’s Audience Survey feature is a powerful capability and entirely unique to Adslot

• …

• Major release (December 2016) – viewability insights via Integral Ad AUDIENCE Science • Major Release (June 2017) – publisher and agency adserver reporting integration • Major release (September 2017) – investment history reporting/analysis ANALYTICS & DATA INTEGRATIONS

==> picture [343 x 608] intentionally omitted <==

• …

==> picture [228 x 228] intentionally omitted <==

----- Start of picture text -----

AUDIENCE
----- End of picture text -----

ANALYTICS & DATA

• Major release (December 2016) – integration of viewability via Integral Ad Science

• Major release (April 2017) – integration of Bluekai 3[rd] party audience data

• Major release (May 2017) – integration of Lotame 3[rd] party audience data

• Major project commenced – integration of additional publisher adserver. This is a key deliverable in the project to activate Trading Fees with a Symphony agency client in Europe.

• Status:

  • Phases 1 & 2 of integration build are complete

  • – Project on track for completion in Dec Qtr

INTEGRATIONS

Adslot is successfully executing its Innovation Plan

AUDIENCE

• Major release (April 2017) - targeting via Bluekai 3[rd] party audience data

• • Major release (May 2017) – targeting via Lotame 3[rd] party audience data

• • Major release (October 2017) – audience survey feature

• Major project commenced – ingestion of 1[st] party audience data

ANALYTICS & DATA

• Major release (December 2016) – viewability insights via Integral Ad Science

• • Major Release (June 2017) – publisher and agency adserver reporting integration

• • Major release (September 2017) – investment history reporting/analysis

INTEGRATIONS

• Major release (December 2016) – integration of viewability via Integral Ad Science

• • Major release (April 2017) – integration of Bluekai 3[rd] party audience data

• • Major release (May 2017) – integration of Lotame 3[rd] party audience data

• • Major project commenced – integration of additional publisher adserver

In parallel, sales momentum is building…

• Expansion of US sales team (December 2016)

• US market/sales lead appointed (April 2017)

• Refocus on larger agencies and targeting of large, recurring advertising budgets

• Sales pipeline materially increased

• Commitments in Europe and Australia from Symphony clients to broader adoption of Adslot Media (Automated Guaranteed)

• Major publishers secured throughout FY17 and ongoing

==> picture [104 x 49] intentionally omitted <==

==> picture [105 x 27] intentionally omitted <==

==> picture [126 x 27] intentionally omitted <==

==> picture [112 x 31] intentionally omitted <==

==> picture [154 x 31] intentionally omitted <==

==> picture [77 x 66] intentionally omitted <==

==> picture [120 x 32] intentionally omitted <==

==> picture [80 x 34] intentionally omitted <==

==> picture [138 x 27] intentionally omitted <==

==> picture [104 x 22] intentionally omitted <==

==> picture [62 x 63] intentionally omitted <==

==> picture [99 x 41] intentionally omitted <==

==> picture [157 x 31] intentionally omitted <==

==> picture [137 x 23] intentionally omitted <==

==> picture [118 x 27] intentionally omitted <==

==> picture [284 x 284] intentionally omitted <==

----- Start of picture text -----

SALES
----- End of picture text -----

==> picture [284 x 284] intentionally omitted <==

----- Start of picture text -----

MARKETING
----- End of picture text -----

…supported by powerful marketing

• Major brand collateral upgraded to underline broader value proposition

• Enhanced website focused on product information and lead generation

==> picture [531 x 254] intentionally omitted <==

==> picture [284 x 284] intentionally omitted <==

----- Start of picture text -----

SALES
----- End of picture text -----

MARKETING

Growth Agenda

Growth Agenda

• revenue produced via Symphony is expected to continue to grow.

• A majority of R&D investment continues to focus on the scalable, high margin Trading Fee revenue derived from Automated Guaranteed.

• Trading Fee revenues to date remain nascent, unpredictable and have taken longer to emerge than anticipated.

• Adoption timeframe has been impacted by a range of factors, including a highly distributed agency assessment process, the change management implications of a revised buying process and (until April/May ‘17) a prioritisation of the margin opportunities in RTB.

YoY Trading Technology Revenue

==> picture [663 x 317] intentionally omitted <==

----- Start of picture text -----

$6,000,000
$5,000,000
$4,000,000
Trading Fees
$3,000,000
Licence Fees
$2,000,000
$1,000,000
$0
FY13 FY14 FY15 FY16 FY17
----- End of picture text -----

• In response, the Company has refocused on larger agencies/advertisers, extended its change/project management capabilities and refined the sales pitch and product offering.

Growth Agenda – Trading Fees

• The market opportunity is large and the Company has built a strategic position from which to realise growth acceleration:

• The Symphony user base and advertising spend it represents is growing

• The number of major publishers signed up to Adslot is growing

• The Symphony-Adslot integration is vastly improved

• The Company has prioritised the Symphony-Adslot integration agenda, and is moving rapidly to a single interface for buyers (Symphony) and a single interface for sellers (Adslot Publisher)

Announced in October 2017…

• Commitments have been secured from two Symphony agencies - one in Europe, and one in APAC - to undertake a phased activation of Adslot’s Automated Guaranteed technology.

• A number of large agencies/advertisers have commenced pilot activity.

• A number of large agencies/advertisers have committed to pilot activity in the near future.

• The sales pipeline has grown in size and quality.

• The $ value of media traded via Adslot technology that generates Trading Fees is expected to continue to grow.

Growth Agenda - Summary

• The Adslot team is laser focused and successfully executing the Operating Plan.

• The Board and the management believe Adslot’s solution is clearly differentiated and the Symphony-Adslot strategy is the right strategy.

• Trading Fee revenues emerge.

• now in a position to moderate costs going forward.

• Awareness of, and interest in Automated Guaranteed is gaining ground as RTB confronts long term headwinds including lack of transparency, fraud, brand safety and data leakage.

• The Company remains committed to realising its vision; to become the world’s leading provider of trading technology for the forward guaranteed market .

Thank you

==> picture [76 x 55] intentionally omitted <==

==> picture [62 x 39] intentionally omitted <==

@adslot investor.relations@adslot.com