ADSLOT LTD. — Investor Presentation 2007

Oct 16, 2007

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ABN 70 001 287 510 Level 3, 95 Coventry Street South Melbourne Vic 3205 Australia Phone + 61 3 8695 9199 Fax + 61 3 8695 7000

Investor Presentation

Melbourne: 17 October 2007

Ansearch Limited (ASX:ANH) has recently announced its impressive quarterly results and has provided its investors with details of its future strategic direction.

The presentation given to its investors in several states is attached.

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Jan Macpherson Company Secretary

For more information:

Robert Edge Andrew Beecher CEO, Ansearch GM Marketing Tel: +61 (0) 438 530 530 Tel: +61 (0) 403066968 Email: robert.edge@ansearchltd.com Email: andrew.beecher@ansearchltd.com

About Ansearch

The Ansearch group of companies generates revenue mainly by selling advertising space on a growing network of search engines, portals and popular websites. The Company originally provided this suite of products and services through its own search and directory websites, and has since extended its network and audience reach to include the distribution of advertising to third-party Australian, US and UK based search engines, websites and third party advertising networks.

With the recent acquisition of Webfirm (http://www.webfirm.com.au) and Searchworld (http://www.searchworld.com.au) the company can now provide the most 'complete' range of online media solutions to SMEs.

ASX:ANH

Investor Presentation

National Investor Presentation Series

(har

Presented by: Robert Edge - Chief Executive Officer Andrew Beecher - Director of Sales & Marketing

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Disclaimer

Important notice

This presentation is not and does not constitute an offer, invitation or recommendation to subscribe for, or purchase any security and neither this presentation nor anything contained in it shall form the basis of any contract or commitment.

Reliance should not be placed on the information or opinions contained in this presentation. This presentation does not take into consideration the investment objectives, financial situation or particular needs of any particular investor. Any decision to purchase or subscribe for shares in Ansearch Limited should only be made after seeking appropriate financial advice.

No representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this presentation. To the maximum extent permitted by law, Ansearch Limited and its affiliates and related bodies corporate, and their respective officers, directors, employees and agents disclaim any liability (including, without limitation any liability arising from fault or negligence) for any loss arising from any use of this presentation or its contents or otherwise arising in connection with it.

The forecasts and other forward-looking statements set out in this presentation are based on a number of estimates, assumptions and pro forma adjustments that are subject to business, economic and competitive uncertainties and contingencies, with respect to future business decisions, which are subject to change and in many cases outside the control of Ansearch Limited. The forecasts contained in this presentation may vary from actual financial results, and these variations may be material and, accordingly, neither the Company nor its Directors can give any assurance that the forecast performance in the forecasts or any forward-looking statement contained in this presentation will be achieved.

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Presentation Outline 2007 Investor Presentation

06/07 Financial Year Overview First Quarter Financial Results Quarterly Operational Highlights Market Overview Future Strategy Q & A

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Results

Financial Year Overview

• Revenue as reported was $8,406,407, up 488% from 2006

• Pretax losses of $1,283,349, an improvement of 334%

• Losses do include the uptake of $520,074 of share based expense related expenditure

• When taken into account actual full year trading loss of $763,275 – a 558% improvement over the reporting period.

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Financial Year Overview
Results
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6,000,000
5,000,000
4,000,000
ANH Revenue
3,000,000 Total TOAR
2,000,000
1,000,000
0
Q3 2006 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007
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Highlights

Financial Year Overview

Google Agreement

On 29th March 2007 Ansearch Limited announced that Google will provide the underpinning technology for the company’s leading consumer search brands in Australia, New Zealand, England and the United States.

Under the terms of the new agreement, Google will deliver paid search feeds into the Ansearch-branded search engines (including Ansearch.com.au, Ansearch.co.uk, Ansearch.co.nz and Ansearch.com) to ensure Ansearch continues to provide consumers with the most contextually relevant, quality user experience across both organic and paid search.

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Financial Year Overview

Highlights (cont.)

Share Issue

The successful raising of approximately $7,600,000 through a one for four entitlements offer in fully paid ordinary shares in Ansearch Limited at an issue price of $0.06 per share paid in three equal traunches.

As at 30th June all conditions precedent to the entitlements issue had been met, and the entitlements issue has been completed.

These shares were issued to assist in the funding of acquisitions and working capital as detailed in the Prospectus.

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Highlights (cont.)

Financial Year Overview

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Completed successfully during 2007 the acquisition is expected to add at least an additional $4,000,000 of revenue and over $1,000,000 or pre-tax earnings to the Ansearch Group.

‘full circle’ of online services to build, grow and monetise websites. The combination of Ansearch and Webfirm offers Australian enterprises a seamless vertically integrated offering – the one stop shop for doing better business online.

Moving forward our ability to leverage cross-promotion of products and clients, and the offering of a centralised sales and account management function, will underpin incremental sales for the Webfirm business.

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Financial Year Overview

Highlights (cont.)

Yahoo! Agreement

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On 12th June 2007 Ansearch wholly owned subsidiary Searchtown entered into a multi-year global distribution partnership with Yahoo! Search Marketing.

Under the terms of the agreement high quality paid search advertising and the associated delivery technologies are provided by exclusively by Yahoo! to service our rapidly growing global revenue bases.

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Q1 2008 Financial Results

Results

• Total group revenues increased to $4,781,860 (+40.65%)

• Achieved EBIT of $742,117

• Excellent growth in US and European partner revenues with these channels now contributing over 30% of total revenue

• Excellent end of quarter cash at bank balance

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Q1 2008 Results
Results
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8,000,000
7,000,000
6,000,000
5,000,000
ANH Revenue
4,000,000 Total TOAR
3,000,000
2,000,000
1,000,000
0
Q3 2006 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008
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Market - past 6 mths

Commentary

6 months ended 30 June 2007

Online advertising expenditure in Australia for the 6 months ended 30 June 2007 totalled $619.5million.

This is an increase of $39.5 million (or 6.8%) from the 6 months ended 31 December 2006, and is an increase $198.5 million (or 47.1%) from the 6 months ended 30 June 2006.

All expenditure types recorded strong growth.

• •General Advertising accounted for 27%

• •Search & Directories Advertising accounted for 46%

The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.

Source: PricewaterhouseCoopers - IAB Online Advertising Expenditure report June 2007

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Domestic Online Advertising

Market Overview

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Source: PricewaterhouseCoopers - IAB Online Advertising Expenditure report June 2007

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Domestic Online Advertising

Market Overview

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Source: PricewaterhouseCoopers - IAB Online Advertising Expenditure report June 2007

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Source: IAB July 2007

Market Overview

Source: PricewaterhouseCoopers - IAB Online Advertising Expenditure report June 2007

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Revenue overview
Q1
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12% 13%
3%
13%
Media sales
Consulting
Website services
Search syndication
Consumer
58%
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Cross leveraging sales

Brand consolidation

the Ansearch Group on one core value proposition. Put simply - Ansearch makes online advertising and media work better for business.

This rationalisation sees the following changes.

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Cross leveraging sales

Brand consolidation

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Becomes

Becomes

Fall under

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Competitive landscape

Consumer

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Source: PricewaterhouseCoopers - IAB Online Advertising Expenditure report June 2007

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Consumer

Site Statistics

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1 Query volume 2 Page Views
Queries Anzwers Page Views Ansearch
1,600,000
700,000 Ansearch Anzwers
1,400,000
600,000
1,200,000
500,000
1,000,000
400,000
800,000
300,000
600,000
200,000 400,000
100,000 200,000
- -
3 Queries per user 4 Revenue
Ansearch Queries per User Anzwers 180,000 Search Revenue
0.70 12.00
160,000 Ansearch
0.60 Ansearch 10.00 140,000 Anzwers
0.50 Anzwers 120,000
8.00
0.40 100,000
6.00 80,000
0.30
60,000
4.00
0.20 40,000
0.10 2.00 20,000
-
- -
Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-06 May-06 Jun-06 Jul-06Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07
Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07
Apr-06May-06Jun-06 Jul-06Aug-06Sep-06Oct-06Nov-06Dec-06Jan-07Feb-07Mar-07
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Product development

Consumer

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Strategies Tactics
• Leverage entry points such as the browser default settings
• Improve index size, quality and relevancy by partnering with leading technology provider
Grow usage by increasing
• Develop affiliate program to deploy search boxes and contextual search widgets
queries and page views per
• cross promotion of content and services across Ansearch and partner properties
unique user
• Develop features that encourage repeat searches.
• Develop viral content and services elements.
• Target and acquire new heavy searchers by delivering new differentiated Ansearch and Anzwers
search services.
• Identify weaknesses and pain points in our competition and develop features to encourage
Drive competitive switching
switching (eg. Clutter free homepage, universal search engines)
• Adopt common search features and operators to make ease of migration easier.
• Partner with suppliers of quality content and services.
• Pilot test and adopt UI variations that generate the highest RPS and customer satisfaction.
Grow revenue by effective
• Classifieds & Content Channel Partner business models
monetisation of services
• Meta-search Partner business models
Capture thought leadership and
• Deliver integrated, first-to-market, Classifieds meta-search engine
drive loyalty by differentiating in
• Develop universal search features: “inline anzwers”
web, local and classifieds
• Fast, clutter free, personalised homepage experiences
search services
Improve satisfaction by • Quarterly surveying of users to identify delight and pain points
increasing promoters while • Address service-level pain points and maximise favorable competitive gaps derived from NP
decreasing detractors scoring, focusing targeted execution on promoter and detractor segments
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New user interfaces

Anzwers.com.au

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Launching in Q2.

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Expanding Opportunity

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company for small to medium sized enterprises. Having developed more than 2,400 websites in the past seven years across Australia, Webfirm’s customer retention through ongoing search optimisation services is industry leading.

Current services include:

• •Website design and development

• •Search engine marketing (SEM)

• •Search engine optimisation (SEO)

• •Pay per click campaigns (PPC)

• •Website hosting

• •Web marketing consulting

• •E-commerce applications

• •Content management systems

• •Email marketing

• •Professional website content editing

• •Domain name management

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Expanding Opportunity

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Launching in Sydney and Melbourne within the next 60 days, are company owned and staffed sales offices, providing Webfirm with a truly national reach. Regional expansion via sales agency relationships with continue. The goal - to be the largest SME focused premium online solution provider in Australia.

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Media

6 mth focus

Ansearch media domestic focus:

• Grow domestic publisher network

• Achieve best practice for all-format ad delivery (text, display, video)

• Stay tuned

Ansearch media global focus:

• Continue Searchtown push into EU and US

• Develop proprietary Ansearch quality conversion index

• Seek to deepen breadth of advertiser coverage to improve yield

• Reduce time to implement to under 5 working days

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2007 Investor Presentation

Questions?

Open question and answer session in relation to Ansearch Limited.

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2007 Investor Presentation

Further information

For further information or to obtain a copy of this presentation please contact:

p: +61 (03) 8695 9199 m: + 61 (0) 438 530 530 e: robert.edge@ansearch.com

Andrew Beecher - General Manager, Group Sales & Marketing p: +61 (03) 8695 9199 m: + 61 (0) 0403 066 968 e: andrew.beecher@ansearch.com

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