ADSLOT LTD. — Capital/Financing Update 2008

Sep 10, 2008

==> picture [204 x 31] intentionally omitted <==

Ansearch Limited ABN 70 001 287 510 Level 3, 95 Coventry Street South Melbourne Vic 3205 Phone + 61 3 8695 9199 Fax + 61 3 9696 0700

ASX & MEDIA RELEASE

Ansearch takes searchworld to North America

• Expands Australia’s largest independent search advertising network

• Benjamin Hillegeist appointed Vice-President of Search, USA

11 September 2008

Ansearch (ASX: ANH) today announces the opening of US operations for its global search advertising business, searchworld (www.searchworld.com.au).

Benjamin Hillegeist has been appointed vice-president, searchworld USA. He was most recently senior product director of search with Lycos, Inc., one of North America’s leading search and internet companies.

Mr Hillegeist takes up his new role with searchworld immediately and will develop and grow searchworld’s owned and operated search products, advertising sales, search syndication and network distribution in North America.

Josh Edis, searchworld’s global head of search, welcomed Mr Hillegeist, saying: “Benjamin is an accomplished and impressive professional with a decade’s experience in online media and search advertising and a proven record in delivering excellent results for advertisers, publishers, and search syndication partners. He is aboslutely passionate about search, developing profitable search products, and leading dynamic teams; that’s why he is the best person to spearhead searchworld’s expansion into the US market.”

Mr Hillegeist commented: “I am delighted to join the searchworld team at such an exciting growth phase for the business. The global search market presents significant opportunities, and I look forward to developing a strong and profitable business in the US, which remains the world’s largest online advertising market.”

David Burden, Ansearch CEO and managing director, added: “searchworld’s expansion to North America further demonstrates Ansearch’s commitment to growing its presence in the global search market to deliver profitable new revenue streams for the company and our business partners.”

Mr Hillegeist’s experience encompasses the full spectrum of search product development, from managing global syndication and distribution partnerships through to conceiving, launching and optimising the performance of consumer websites and advertising products. He has successfully launched, operated and sold profitable internet businesses with a focus on search advertising sales, distribution and monetisation.

-ends-

Note to editors: background information on searchworld, and contact details, follow over the page.

Page 1 of 2

==> picture [135 x 44] intentionally omitted <==

Contact: Margaret Fearn Fearnace Media on behalf of Ansearch m: 0402 259 064

About searchworld

Ansearch unveiled searchworld in September, 2008, creating an alternative advertising solution to the major search engines, an initiative that is poised to expand international growth opportunities for its owned and operated search engines as well as advertisers, publishers and business partners.

A wholly-owned Ansearch subsidiary, searchworld provides advertisers with access to a potential market of billions of search queries per month. searchworld provides Australian, US and other international publishers and advertisers with an auction-based marketplace for ‘cost-per-click’ (CPC) text advertising solutions, catering to the seemingly insatiable demand for search advertising.

searchworld will soon announce a product for small-to-medium sized businesses to enable them to advertise to a global audience while also generating ad revenues from their international website traffic.

About Ansearch

Ansearch (ASX: ANH) is a full service digital media company with a focus on breaking down the barriers between traditional and digital media to generate more leads, more customers and more sales. The Company originally offered this suite of products and services through its own search and directory websites (ansearch.com.au/.com/.nz/.uk; anzwers.com.au) and has since extended its network and audience reach to include the distribution of advertising to third-party Australian, US and UK based search engines, websites and third party advertising networks. Via the wholly owned subsidiary Webfirm, Ansearch also offers the full spectrum of web design and development services, including search engine marketing, optimisation, hosting, marketing consultancy, e-commerce, permission-based marketing, content management tools, and domain name management. With more than 65 staff in across Melbourne, Sydney and Perth, Ansearch continues to grow a suite of products and services aimed at helping customers do better business online. More information at http://corporate.ansearch.com.