ADSLOT LTD. — AGM Information 2024

Feb 20, 2024

ADSLOT 2023 AGM INTRODUCING CEO br1dge PRESENTATION.

BEN DIXON FEBRUARY 21, 2024 Chief Executive Officer

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THE OPPORTUNITY.

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RARE PERFECT STORM RESHAPING DIGITAL ADVERTISING.

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AN ENDGAME 5 YEARS IN THE MAKING.

• Google to launch privacy sandbox cookieless targeting solutions coupled with 1% phase out of 3[rd] party cookie targeting

• GDPR removes Privacy Shield which allowed US companies to operate with lesser restrictions

• Apple launches App Tracking Transparency requiring consumer opt-in to track behaviors across apps

• 1% becomes control group for advertisers to measure effectiveness of privacy sandbox

• Apple launches first iteration of “Hide my Email”

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Email”
•
GDPR launched in Europe Google
• Firefox Enhanced Tracking
Protection is the 1 [st] GDPR and Apple Updates 2H-24
browser to change default Jan-24
privacy settings
2023
GDPR & Firefox 2021
Google
2020
• Google to turn off all 3 [rd]
2019 party cookies marking the
Apple end of 3 [rd] party cookies in
• Removes tracking parameters digital advertising
from URL
Apple Safari •
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• Signals broader rollout of Hide My Email coming soon

• Apple takes a strong public stance on privacy and implements Intelligent Tracking Protection which blocks 3P cookies by default

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INCUMBENT SOLUTIONS FOCUSED ON PROTECTING THEIR TURF.

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50% of the users are on Chrome and Android only

Authenticated Users only. ~5% -10% of open web pubs

Mid to long-tail open web pubs, premium video Est opt-in 5% -10%

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“Fragmentation by Design” Incumbent solutions only reach a fraction of the total audience.

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US PROGRAMATTIC MARKET SIZE.

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~ $180B Total Programmatic Media Revenue, 2025

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Source of NA Digital Spend - eMarketer, Mar 2023

TOTAL ADDRESSABLE MARKET BREAKDOWN.

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~ $106B Addressable Programmatic Media Revenue, 2025

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Source of NA Digital Spend - eMarketer, Mar 2023

TOTAL SERVICE OBTAINABLE MARKET BREAKDOWN.

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~ $23B SO Programmatic Media Revenue, 2025

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Source of NA Digital Spend - eMarketer, Mar 2023

PATH TO SUCCESS.

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CUSTOMER VALIDATION.

4 Agency Holding Companies

40 Advertiser teams

11 Agencies

7 Premium publishers (committed to trial phase)

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PRODUCT MARKET FIT.

REQUIREMENT

ü Privacy & consent controls

ü Media efficiency & effectiveness

ü Broad reach of on-target audiences

ü Maintains operational efficiency

ü Simplifies fee structure

OUR VALUE

Extends Adslot Automated Guaranteed platform to bulk audience buying model directly integrated with publisher 1P audiences

Onboards programmatic ad placements & formats to meet advertiser lower funnel effectiveness targets

New aggregation capabilities across existing Adslot publisher relationships that collectively reaching an estimated 98% of US adults

Purpose built user experience enabling bulk buying audience planning and buying workflow across Adslot premium publishers Maximise brand working media dollars with simplified fee structure

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COMPLIMENTARY SOLUTIONS.

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Premium, brand
awareness campaigns.
1:1 Direct buying
Lower-funnel and
conversion campaigns.
Bulk audience buying
Conversion
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BRIDGE TEAM.

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Mark Pearlstein CEO

• 25 years in software platform sales

• 10 years as CRO of DV

• Strong product marketing skillset

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Tori Egler VP Commercial Sales

• 15 years in advertising sales

• 7 years at DV

• Strong agency & brand relationships

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SUMMARY.

1. A once in a generation industry change is underway, creating significant challenges for buyers and sellers

The opportunity created by this is substantial and immediate

The existing Adslot Media platform is uniquely positioned to form the basis of a solution to these challenges (br1dge)

br1dge is highly complementary to the existing Adslot Media strategy - addressing a new and emerging opportunity for the same clients

We have secured a highly capable and experienced leadership team to take advantage of this opportunity

br1dge represents a significant opportunity for Adslot shareholders to realise benefit from our historic investment in technology

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THANK YOU.

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