ADSLOT LTD. — AGM Information 2021

Nov 22, 2021

==> picture [143 x 80] intentionally omitted <==

ADSLOT 2021 AGM CEO PRESENTATION.

BEN DIXON Chief Executive Officer - Adslot

==> picture [65 x 33] intentionally omitted <==

MISSION

To power the world’s direct media trading with advanced technology that . is efficient, safe, and transparent

==> picture [65 x 37] intentionally omitted <==

REVIEW: OUR BUSINESS UNITS AND REVENUE MODELS.

==> picture [122 x 21] intentionally omitted <==

==> picture [95 x 27] intentionally omitted <==

==> picture [77 x 25] intentionally omitted <==

Product Description

Primary Revenue Model

A global digital media marketplace, enabling media buyers and sellers to trade premium Trading Fees display advertising on a targeted, forwardguaranteed basis (direct buys). A global enterprise SaaS platform, providing digital media buying workflow Licence Fees solutions to the world’s largest advertising agencies. An Australian-based digital marketing services business, providing website design, hosting, search engine optimization (SEO), Services Fees search engine marketing (SEM) and social media marketing services to SMBs.

==> picture [65 x 33] intentionally omitted <==

2021 IN REVIEW STRAGETIC PRIORITIES.

Activating currently contracted agency groups to 1. drive strong growth in Adslot Media trading activity

Securing additional activations of private 2. marketplace instances of Adslot Media

Securing MSAs and activating additional agency 3. holding companies

Deploying further markets for the integrated Symphony – Adslot Media platform

2. Pursue further market deployments for Symphony with existing agency clients

Maintain focus on cost base of the business

==> picture [65 x 33] intentionally omitted <==

2021 IN REVIEW STRAGETIC PRIORITIES.

✓ MSAs secured with two additional agency groups

Additional premium publishers added to the Adslot ✓ Media platform in markets around the world

Strong growth in Adslot Media TTV in FY2021 vs ✓ FY2020

Renewal of the cornerstone Symphony agreement with GroupM

==> picture [33 x 33] intentionally omitted <==

----- Start of picture text -----

✓
----- End of picture text -----

Strong validation of partner marketplace strategy ✓ with activation of two previously contracted agency groups

Ongoing focus on cost management across the ✓ business

Launch of the Symphony - Adslot Media integrated ✓ offering in Australia

==> picture [65 x 33] intentionally omitted <==

ADSLOT MEDIA.

==> picture [65 x 33] intentionally omitted <==

2021 IN REVIEW TOTAL TRANSACTION VALUE.

Total Transaction Value Adslot Media (AUD)

==> picture [411 x 335] intentionally omitted <==

----- Start of picture text -----

30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
FY18 FY19 FY20 FY21
----- End of picture text -----

• Strong growth in the Total Transaction Value (TTV) on the Adslot Media platform in FY21 to $28M

• September 2020, December 2020 and March 2021 quarters all represented consecutive record quarters

• Delays in activation of key partner marketplaces saw decline in TTV for June and September 2021 quarters

• TTV expected return to growth in December 2021 quarter and beyond

==> picture [65 x 33] intentionally omitted <==

2021 IN REVIEW MEDIA TRADING ACTIVITY.

• Continued growth in the volume of media traded on the Adslot Media platform

• Growth in trading volumes across all markets in which the Company is active

• Recurring trading levels an indication of Adslot Media becoming a component of buying repertoire for activated agencies

==> picture [411 x 381] intentionally omitted <==

----- Start of picture text -----

Trading Activity
Adslot Media (No. of Orders)
2,000
1,500
1,000
500
0
FY18 FY19 FY20 FY21
----- End of picture text -----

==> picture [65 x 33] intentionally omitted <==

ADSLOT MEDIA PRIMARY USE CASES.

Large agency holding companies

Integrated Symphony – Adslot Media

Publisher-initiated trades Custom, partner marketplaces on Adslot Media

==> picture [65 x 33] intentionally omitted <==

ADSLOT MEDIA PARTNER MARKETPLACE STRATEGY VALIDATED.

Partner profiles

• Existing media sales organisations with a niche or targeted media marketplace; or

• Buyers (agencies) looking to establish their own proprietary marketplaces.

Partner marketplace benefits

• A custom marketplace with preferred trading partners;

• Define and manage commercial relationships with key publisher partners;

• Leverage data assets that they have constructed for clients; and,

• Differentiate agency value in increasingly commoditised industry.

==> picture [65 x 33] intentionally omitted <==

PARTNER MARKETPLACES GROUPM PREMIUM SUPPLY.

In July 2021 the Company launched a partner marketplace as a component of GroupM’s global Premium Supply Initiative.

• Initial active market is UK with opportunity to expand to additional markets

• 10+ premium publisher partners are now active in marketplace with additional partners to be onboarded in coming quarter

• Positive client experience and feedback to date

==> picture [372 x 112] intentionally omitted <==

• Trading continues to build and scale with additional advertisers being activated in December quarter

==> picture [65 x 33] intentionally omitted <==

PARTNER MARKETPLACES KINESSO HEALTHCARE & WELLNESS.

During 2021 the Company has been developing a custom marketplace for Kinesso the innovation and data division of the Interpublic Group of Companies (IPG)

• Partner marketplace launched in November 2021

• Leading endemic health publishers Healthline and WebMD active within the partner marketplace

• Premium inventory curated against specific health conditions (ie Asthma or Women’s health)

• Development underway to expand capability to include additional programmatic buying methods within the one platform

• Opportunity to expand to additional advertiser verticals following validation of healthcare & wellness

==> picture [530 x 330] intentionally omitted <==

==> picture [65 x 33] intentionally omitted <==

PARTNER MARKETPLACE STRATEGY VALIDATED.

Aligned with macro industry trends and interests of buyers

• ü A flight to quality where media buyers are seeking to trade with an increasingly finite set of premium publishers

• ü A need to leverage proprietary data assets as the 3[rd] party cookie declines in use

• ü A desire for agency to “value add” to their clients to differentiate their offering

The Company expects that current and emerging partner marketplaces will be the primary driver of trading growth on the Adslot Media platform in the coming quarters and years.

==> picture [65 x 33] intentionally omitted <==

AGENCY HOLDING COMPANIES.

Continuing focus on the securing of Master Service Agreements (MSAs) positions with the eight largest global media agency holding companies to enable trading on the wider Adslot Media marketplace and form the basis of potential partner marketplace activations.

T H E B I G S I X

==> picture [54 x 27] intentionally omitted <==

==> picture [129 x 33] intentionally omitted <==

==> picture [67 x 38] intentionally omitted <==

==> picture [50 x 50] intentionally omitted <==

==> picture [80 x 42] intentionally omitted <==

==> picture [89 x 28] intentionally omitted <==

~~E M E R G I N G~~

==> picture [46 x 40] intentionally omitted <==

==> picture [87 x 49] intentionally omitted <==

==> picture [65 x 33] intentionally omitted <==

Contracted with Adslot

INTEGRATED SYMPHONY – ADSLOT MEDIA OFFERING.

Integrated Symphony and Adslot Media solution launched in the Australian market in November 2021

• Second market to be launched following Austria

• Now available to all Symphony users in the Australian market

• Phase 1 active with initial 6 publisher partners

The integrated offering can now be extended to any active GroupM Symphony market without need for local commercial agreements.

• Additional currently contracted publishers to be activated in January 2022

==> picture [65 x 33] intentionally omitted <==

STRONG PUBLISHER COVERAGE IN KEY MARKETS.

==> picture [85 x 15] intentionally omitted <==

==> picture [85 x 30] intentionally omitted <==

==> picture [42 x 42] intentionally omitted <==

==> picture [86 x 24] intentionally omitted <==

==> picture [78 x 40] intentionally omitted <==

==> picture [84 x 13] intentionally omitted <==

==> picture [82 x 39] intentionally omitted <==

==> picture [82 x 42] intentionally omitted <==

==> picture [87 x 17] intentionally omitted <==

==> picture [85 x 34] intentionally omitted <==

==> picture [78 x 20] intentionally omitted <==

==> picture [76 x 11] intentionally omitted <==

==> picture [76 x 38] intentionally omitted <==

==> picture [93 x 24] intentionally omitted <==

==> picture [72 x 41] intentionally omitted <==

==> picture [84 x 13] intentionally omitted <==

==> picture [82 x 81] intentionally omitted <==

==> picture [62 x 28] intentionally omitted <==

==> picture [80 x 13] intentionally omitted <==

==> picture [82 x 69] intentionally omitted <==

==> picture [87 x 40] intentionally omitted <==

==> picture [82 x 22] intentionally omitted <==

==> picture [76 x 47] intentionally omitted <==

==> picture [90 x 90] intentionally omitted <==

==> picture [66 x 18] intentionally omitted <==

==> picture [89 x 44] intentionally omitted <==

==> picture [82 x 24] intentionally omitted <==

==> picture [75 x 39] intentionally omitted <==

==> picture [83 x 37] intentionally omitted <==

==> picture [82 x 23] intentionally omitted <==

==> picture [80 x 22] intentionally omitted <==

==> picture [50 x 45] intentionally omitted <==

==> picture [82 x 82] intentionally omitted <==

==> picture [90 x 40] intentionally omitted <==

==> picture [93 x 26] intentionally omitted <==

==> picture [59 x 54] intentionally omitted <==

----- Start of picture text -----

partial list
Signed in
2021
----- End of picture text -----*

• The Adslot Marketplace continues to attract Tier 1 publishers in the US, UK and Australia

• Additional premium publishers added in 2021

==> picture [65 x 33] intentionally omitted <==

SYMPHONY.

==> picture [65 x 33] intentionally omitted <==

SYMPHONY 2021 RENEWAL OF GROUPM AGREEMENT.

In August 2021 the Company announced an agreement to renew its cornerstone Symphony agreement with GroupM, the world’s largest media buying organization.

==> picture [432 x 226] intentionally omitted <==

• Term extended by at least 3 years to July 2024

• Confirmed removal of temporary cost reductions related to the COVID-19 pandemic

• Terms for Symphony – Adslot Media integrated solution have been extended to all active Symphony markets , thereby removing the need for local contracting.

==> picture [65 x 33] intentionally omitted <==

2022 THE YEAR AHEAD.

==> picture [65 x 33] intentionally omitted <==

OUR STRAGETIC PRIORITIES FOR 2022.

Scale trading on Partner Marketplaces activated in 2021.

Extend currently activated Partner Marketplaces to 2. new verticals and geographies.

Securing additional activations of Partner 3. Marketplaces for Adslot Media.

Secure MSAs with remaining agency holding companies.

Deploy further markets for the integrated Symphony / Adslot Media offering.

Activate additional markets for Symphony with existing and new agency clients.

==> picture [65 x 33] intentionally omitted <==

THANK YOU.

==> picture [65 x 33] intentionally omitted <==