ADNEO LIMITED — Capital/Financing Update 2021

Feb 8, 2021

AD1 Holdings Limited ACN 123 129 162 Suite 102, 697 Burke Rd Hawthorn East, VIC 3132

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AD1 signs 5-year $10 million agreement

Melbourne, Australia, 9 February 2021 : AD1 Holdings Limited (ASX: AD1) ( AD1 or the Company ) is pleased to announce that its utilities division has signed a five (5) year agreement with energy retailer Locality Planning Energy ( LPE ).

Key points :

• Since May 2018, AD1’s utilities division has provided LPE with its billing & operations SaaS solution and related managed services for its on-market customers.

• New 5-year agreement will expand the current scope to also include Energy Sales Intelligence (Acquire) and Customer Portal (Zone) solutions for LPE’s entire client base.

• The agreement is structured to assist LPE drive important cost efficiencies reducing the cost-toserve and offer an enhanced customer experience supported by cutting-edge technology.

• Based on LPE’s current customer numbers, AD1 is expected to generate total revenue of approximately $10 million over the term of the agreement (approximately $2 million per annum), more than doubling its current revenue with this customer.

Structured to offer strategic benefits to both parties, the innovative five-year contract provides an industry leading enterprise-wide SaaS solution expanded to include Acquire and Zone solutions. Both solutions are specifically built for the Australian retail energy industry. The contract also provides for ongoing customerled enhancements that will enable LPE to continue to innovate and access important cost efficiencies.

• Acquire is an energy industry sales intelligence tool that provides effective prospect and sales management, conferring energy retailers a competitive advantage in building their customer base.

• Zone is a fully integrated customer portal providing a comprehensive range of customer self-service options and reporting metrics to stakeholders and customers anytime anywhere.

AD1’s Chief Executive Officer, Prashant Chandra, said: “This is a landmark deal for the Company and we are thrilled to extend and expand our partnership with LPE for a further five years.”

“Our utilities SaaS solutions assist energy retailers enhance their value offering and achieve their growth objectives in a very cost-effective manner. The five-year expansion of services is a validation of the value in our commercial offering.”

“The additional revenues under this contract will commence post implementation, anticipated to be completed during the July-September 2021 quarter, increasing the Company’s recurring SaaS and Managed Services revenue by approximately 50% compared to FY2020.”

END

This release has been authorised by the directors of the Company.

Andrew Henderson	Prashant Chandra
Chairman	CEO
AD1 Holdings Limited	AD1 Holdings Limited
03 8199 0455	03 8199 0455