ADNEO LIMITED — AGM Information 2016

Nov 30, 2016

APPLYDIRECT ANNUAL GENERAL MEETING

1 DECEMBER 2016

Disclaimer

The information in this presentation does not constitute personal investment advice. The presentation is not intended to be comprehensive or provide all information required by investors to make an informed decision on any investment in ApplyDirect Limited (ACN 123 129 162) (“ApplyDirect”). In preparing this presentation, ApplyDirect did not take into account the investment objectives, financial situation and particular needs of any particular investor.

Further advice should be obtained from a professional investment adviser before taking any action on any information dealt within the presentation. Those acting upon any information without advice do so entirely at their own risk.

Whilst this presentation is based on information from sources which are considered reliable, no representation or warranty, express or implied, is made or given by or on behalf of ApplyDirect, any of its Directors, or any other person about the accuracy, completeness or fairness of the information or opinions contained in this presentation. No responsibility or liability is accepted by any of them for that information or those opinions or for any errors, omissions, misstatements (negligent or otherwise) or for any communication written or otherwise, contained or referred to in this presentation.

Neither ApplyDirect nor any of its Directors, officers, employees, advisers, associated persons or subsidiaries are liable for any direct, indirect or consequential loss or damage suffered by any person as a result of relying upon any statement in this presentation or any other document supplied with this presentation, or by any future communications in connection with those documents and all of those losses and damages are expressly disclaimed to the maximum extent permitted by law.

Any opinions expressed reflect ApplyDirect’s position at the date of this presentation and are subject to change.

Contents page

Topics covered

1. INTRODUCTION TO THE TEAM ..........................................................................4 2. KEY FINANCIAL DETAILS .........................................................................................5 3. CHAIRMAN'S ADDRESS .............................................................................................6 4. OUR STRATEGIC PRIORITIES ................................................................................7 5. STRATEGIC ALLIANCE WITH MERCURY .................................................13

4 | I N T R O D U C T I O N

Introduction to the team

BOARD MEMBERS

EXECUTIVE TEAM

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Michael Kay

—

CHAIRMAN

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Lorcan Barden

—

CHIEF EXECUTIVE OFFICER

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Drew Ilsley

—

NON-EXECUTIVE DIRECTOR

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Bryan Petereit

—

CHIEF TECHNOLOGY OFFICER

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Anthony Charles

Bryan Petereit

— — EXECUTIVE DIRECTOR

NON-EXECUTIVE DIRECTOR

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Kevin Maher

Fiona Nash

—

—

SALES MARKETING DIRECTOR DIRECTOR

5 | C O M P A N Y O V E R V I E W

Key Financial Details

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ASX CODE
AD1
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$6.36M

CURRENT CASH[2]

SHARE PRICE[1] $0.35

SINCE UP 75% IPO SHARE PRICE

MARKET CAPITALISATION $58.94M 168,388,1353

ORDINARY SHARES

1. Closing share price as at 30 November 2016

2. Appendix 4C, (28/10/2016)

3. Both in circulation and in escrow

6 | C H A I R M A N ’ S A D D R E S S

What have we done so far

| Offer – $0.20 IPO & SUBSEQUENT | Open – $0.27 PERFORMANCE | Remained over $0.30 since IPO

| Lorcan Barden – Chief Executive Officer EXECUTIVE TEAM | Kevin Maher – Sales Director RECRUITED | Fiona Nash – Marketing Director

STRATEGIC | Consistent with Prospectus PRIORITIES SET | Ensures necessary focus to drive success EXECUTION | Industry focussed 'go to market' strategy UNDERWAY | Strategic Alliance with Mercury executed

OUR STRATEGIC PRIORITIES

8 | O U R S T R A T E G I C P R I O R I T I E S

Industry paradigm shift

The structure of the talent acquisition industry is not satisfying the needs of both candidates and employers. Both are now demanding a better way

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EMPLOYERS DEMANDING: CANDIDATES DEMANDING:
A GREATER ROI A BETTER EXPERIENCE
Direct access to pre-qualified Talent Direct connectivity to the employers
Connectivity
pool of candidates Access to ensure values alignment
Easy application process with
Candidate
Greater control throughout at centre Application end-to-end transparency
Control
of new
the talent acquisition process Process Confidential application
paradigm
process with greater control
Promote brand as an Employer Employer Real jobs advertised
employer of choice Brand Jobs by the employer
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9 | O U R S T R A T E G I C P R I O R I T I E S

Our purpose

To be the global destination where candidates and employers are empowered to discover each other directly and in a more satisfying way

1 0 | O U R S T R A T E G I C P R I O R I T I E S

Key strategic priorities

1 2

Build scale and relevance in a select number of industry verticals

Engage channel partners to build leverage into sales and marketing initiatives

3 4 ...

Align and focus brand strategy with select industry verticals

Become the industry standard for candidate experience

...whilst also continuing to the build on broader ApplyDirect platform

1 1 | O U R S T R A T E G I C P R I O R I T I E S

Sector attractiveness

The top three industry sectors below are estimated to represent ~35% of the total vacancies in Australia by 2020 Initial focus will be on the most attractive verticals in order to access compounding growth annuity streams

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Professional, Scientific and
CAGR Technical Services
11.9%
Healthcare and Social Assistance 1,523 3.1%
1,773
Retail Trade
Retail Trade 1,267 1.6% 10.9%
1,373
1,023
Professional, Scienti c and Technical Services 2.8%
1,174
Construction 1,047 1.6%
1,134 CURRENT SHARE
Healthcare
OF TOTAL VACANCIES
938 and Social
Education and Training 2.5% BY INDUSTRY
1,060 Assistance
11.6%
860
Manufacturing 815 (1.1%)
824
Accommodation and Food Services 2.3%
923 Public
Administration
735
Public Administration and Safety 786 1.4% Other and Safety
5.1%
60.5%
611
Transport, Postal and Warehousing 663 1.7%
No. of jobs in 2015 3,064
Other 0.8%
No. of jobs by 2020 3,181
0 1,000 2,000 3,000 4,000
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*Source: Department of Employment, March 2016.

1 2 | O U R S T R A T E G I C P R I O R I T I E S

Initial industry verticals targeted

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HEALTHCARE GOVERNMENT
RETAIL PROFESSIONAL SERVICES
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STRATEGIC ALLIANCE WITH MERCURY

1 4 | S T R A T E G I C A L L I A N C E W I T H M E R C U R Y

Mercury Group of Companies

Leader in workforce management software, online HR solutions and risk management in the healthcare sector

Australian owned and operated

Over 20 years experience

Most comprehensive end-to-end HRMS. E-Recruitment

Background and police checking Identity verification Credentialing Performance management

Market leading position in the healthcare sector. Also represented in local government and retail

1 5 | S T R A T E G I C A L L I A N C E W I T H M E R C U R Y

Mercury’s key healthcare metrics

80 m

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FACILITATES 80M JOB ALERTS PER YEAR

ADVERTISES 2,500 HEALTHCARE JOBS PER WEEK 2.5 k 500K PEOPLE USING FIT2WORK 0.5 m SOFTWARE PER YEAR

80,000 CLINICIANS ON CREDENTIALING DATABASE 80 k

1 6 | S T R A T E G I C A L L I A N C E W I T H M E R C U R Y

2

An alliance between complementary talent acquisition technologies

APPLYDIRECT – TALENT ACQUISITION

MERCURY – TALENT MANAGEMENT

• Differentiated talent search platform, both branded and white labelled

• Displays employer jobs only with no intermediaries

• Integrations with all major eRecruitment providers

• Hosting of white labelled platforms & virtual career websites for SMEs

• eRecruitment platform that streamlines and consolidates the administrative tasks of the recruitment process

• Administers 2,500 vacancies in healthcare per week

• Pre-employment background checks through the fit2work product (JV with Australia Post)

• End-to-end clinical credentialing process that is rapidly becoming the industry standard

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PERFORMANCE SEARCH & ADVERTISING PRE-QUALIFICATION VERIFICATION ONBOARDING MANAGEMENT

The intent of the Strategic Alliance is to address the needs of both the candidates and employers by providing a seamless and integrated talent management technology solution

1 7 | S T R A T E G I C A L L I A N C E W I T H M E R C U R Y

Current size of addressable healthcare market

This relates to job advertising revenue only and excludes other sources such as media.

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TOTAL EMPLOYEES IN HEALTHCARE
1.6m
1
HEALTHCARE VACANCY RATE ~15%
0.24m
INDICATIVE JOB AD RATE $1502
Potential opportunity size
$36m
MARKET PENETRATION
20% 40% 60%
~$7.0m ~$14.5m ~$21.5m
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1 Estimate excludes compound growth of 3% 2Assumes a blended rate of $150, which comprises an even mix of small employers at $200 per job and large employers at $100 per job.

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