adidas AG — Director's Dealing 2026

Mar 5, 2026

News Details

Directors’ Dealings | 5 March 2026 12:08

adidas AG: Bjørn Gulden, buy

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

05.03.2026 / 12:07 CET/CEST

The issuer is solely responsible for the content of this announcement.

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1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Bjørn
Last name(s):	Gulden

2. Reason for the notification

a) Position / status

Position:	Member of the managing body

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

adidas AG

b) LEI

549300JSX0Z4CW0V5023

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	DE000A1EWWW0

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
140.3500 EUR	38,596.25 EUR
140.4000 EUR	32,713.20 EUR
140.4500 EUR	41,292.30 EUR
140.5000 EUR	40,745.00 EUR
140.5500 EUR	60,155.40 EUR
140.6000 EUR	35,009.40 EUR
140.6500 EUR	38,538.10 EUR
140.7000 EUR	71,475.60 EUR
140.7500 EUR	60,522.50 EUR
140.8000 EUR	81,664.00 EUR

d) Aggregated information

Price	Aggregated volume
140.5750 EUR	500,711.75 EUR

e) Date of the transaction

05/03/2026; UTC+1

f) Place of the transaction

Name:	XETRA
MIC:	XETR

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05.03.2026 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

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Language:	English
Company:	adidas AG
	Adi-Dassler-Straße 1
	91074 Herzogenaurach
	Germany
Internet:	www.adidas-group.com

End of News	EQS News Service

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103510  05.03.2026 CET/CEST