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Directors’ Dealings | 16 September 2025 17:46

adidas AG: Alexandra Walter, The spouse of a Supervisory Board member participates in the adidas employee stock purchase plan. In this context, she has agreed with adidas AG to invest a percentage of 10% of the monthly salary – provided she does not change or terminate the participation – in the purchase of adidas AG shares which is supported by adidas AG with a 15% discount on the market price. A service provider purchases adidas AG shares for the participants at the end of each quarter. At the end of the one-year holding period, the participants receive free matching shares from adidas AG at a ratio of 1:6. Matching shares that have vested shall be delivered to the participants by the Company to the custody account at or promptly following the end of the applicable vesting period. If participant’s entitlement to matching shares is not equal to a whole share, the participant will receive a fraction of a share at the same ratio. In addition, participants are entitled to dividends on their full investment shares and matching shares. Participants are entitled to fractional dividends on their fractional shares and matching shares. For as long as the participant maintains the shares in the custody account, dividends in respect of such shares will not be paid in cash but will be applied by the custodian bank (less commissions, transaction fees, taxes and duties) to purchase additional shares. The additional shares will be delivered to the custody account for the benefit of the participant as soon as practicable after purchase. These shares will be purchased at their market price without discount. Shares purchased through the reinvestment of dividends will not be entitled to matching shares.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

16.09.2025 / 17:45 CET/CEST

The issuer is solely responsible for the content of this announcement.

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name


Title:
First name:	Alexandra
Last name(s):	Walter

2. Reason for the notification

a) Position / status


Person closely associated with:
Title:
First name:	Paul
Last name(s):	Seline
Position:	Member of the administrative or supervisory body

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

adidas AG

b) LEI

549300JSX0Z4CW0V5023

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code


Type:	Share
ISIN:	DE000A1EWWW0

b) Nature of the transaction


The spouse of a Supervisory Board member participates in the adidas employee stock purchase plan. In this context, she has agreed with adidas AG to invest a percentage of 10% of the monthly salary – provided she does not change or terminate the participation – in the purchase of adidas AG shares which is supported by adidas AG with a 15% discount on the market price. A service provider purchases adidas AG shares for the participants at the end of each quarter. At the end of the one-year holding period, the participants receive free matching shares from adidas AG at a ratio of 1:6. Matching shares that have vested shall be delivered to the participants by the Company to the custody account at or promptly following the end of the applicable vesting period. If participant’s entitlement to matching shares is not equal to a whole share, the participant will receive a fraction of a share at the same ratio. In addition, participants are entitled to dividends on their full investment shares and matching shares. Participants are entitled to fractional dividends on their fractional shares and matching shares. For as long as the participant maintains the shares in the custody account, dividends in respect of such shares will not be paid in cash but will be applied by the custodian bank (less commissions, transaction fees, taxes and duties) to purchase additional shares. The additional shares will be delivered to the custody account for the benefit of the participant as soon as practicable after purchase. These shares will be purchased at their market price without discount. Shares purchased through the reinvestment of dividends will not be entitled to matching shares.
Transaction linked to the exercise of share option programmes

The spouse of a Supervisory Board member participates in the adidas employee stock purchase plan. In this context, she has agreed with adidas AG to invest a percentage of 10% of the monthly salary – provided she does not change or terminate the participation – in the purchase of adidas AG shares which is supported by adidas AG with a 15% discount on the market price. A service provider purchases adidas AG shares for the participants at the end of each quarter. At the end of the one-year holding period, the participants receive free matching shares from adidas AG at a ratio of 1:6. Matching shares that have vested shall be delivered to the participants by the Company to the custody account at or promptly following the end of the applicable vesting period. If participant’s entitlement to matching shares is not equal to a whole share, the participant will receive a fraction of a share at the same ratio. In addition, participants are entitled to dividends on their full investment shares and matching shares. Participants are entitled to fractional dividends on their fractional shares and matching shares. For as long as the participant maintains the shares in the custody account, dividends in respect of such shares will not be paid in cash but will be applied by the custodian bank (less commissions, transaction fees, taxes and duties) to purchase additional shares. The additional shares will be delivered to the custody account for the benefit of the participant as soon as practicable after purchase. These shares will be purchased at their market price without discount. Shares purchased through the reinvestment of dividends will not be entitled to matching shares.

Transaction linked to the exercise of share option programmes

c) Price(s) and volume(s)


Price(s)	Volume(s)
not numberable	not numberable

d) Aggregated information


Price	Aggregated volume
not numberable	not numberable

e) Date of the transaction

14/09/2025; UTC+2

f) Place of the transaction

Outside a trading venue

16.09.2025 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com


Language:	English
Company:	adidas AG
	Adi-Dassler-Straße 1
	91074 Herzogenaurach
	Germany
Internet:	www.adidas-group.com



End of News	EQS News Service

100682 16.09.2025 CET/CEST

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