Adevinta — M&A Activity 2022

Apr 27, 2022

Adevinta announces its planned exit of Kufar

Adevinta announces its planned exit of Kufar

Oslo, Norway, 27 April 2022 - Adevinta has today announced plans to exit Kufar,

its classifieds business in Belarus, transferring 100% of Kufar shares to the

existing local team. When Adevinta announced its strategy of 'Growing at Scale'

in November 2021, the company identified Belarus as one of its operations to be

placed under review. In light of the recent developments in Ukraine this review

has been accelerated, and Adevinta has decided to exit Belarus, while focusing

on its five core European markets (Germany, France, Spain, Benelux and Italy).

Founded in 2012, Kufar is a leading classifieds and e-commerce business in

Belarus, offering both new and second-hand goods in addition to online credit

services for customers. Since its creation, the business has rapidly gained

popularity and is now one of the best-known classifieds sites in the country

with over 5.8 million active users per month. Kufar was originally part of the

Schibsted portfolio, before transferring to Adevinta in 2019.

Rolv Erik Ryssdal, Adevinta CEO, said: "Last year, we announced the launch of a

review of several of our businesses, including Kufar, as part of our strategic

decision to focus on bolstering market-leading positions in our five core

European markets. Kufar is a business with a lot of potential, and we are

confident that the company will continue to grow under the leadership of Tanya

Lemesheva and her management team."

Tanya Lemesheva, Kufar CEO, said: "Being part of the team and journey that has

witnessed Kufar expand and grow into a profitable business and now a market

leader in second-hand online marketplaces in Belarus, with 141 employees, has

been a privilege. This exit represents a new chapter for the brand which should

initiate further growth and innovation."

-End-

Notes to Editors

Media contacts

Mélodie Laroche

Corporate Communications

T: +33 (0) 6 84 30 52 76

melodie.laroche@adevinta.com

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press@adevinta.com (mailto:press@adevinta.com)

About Adevinta

Adevinta is a leading online classifieds specialist, operating digital

marketplaces in 15 countries. The company provides technology-based services to

connect buyers with sellers and to facilitate transactions, from real estate to

motors, and consumer goods.

Adevinta's portfolio spans more than 40 digital brands, covering one billion

people and attracting approximately three billion average monthly visits.

Leading brands include top-ranked leboncoin in France, Germany's leading

classifieds sites mobile.de and eBay Kleinanzeigen, Marktplaats in the

Netherlands, fotocasa and InfoJobs in Spain, Subito in Italy, and 50% of fast-

growing OLX Brasil. Adevinta employs around 7,500 people committed to supporting

users and customers daily. Find out more at Adevinta.com

(https://www.adevinta.com/).

About Kufar

Kufar was officially launched in Belarus in 2012. The online classifieds site

gained popularity very quickly and is currently the most well known online

classified site in the country. Today half of Belarusians who have access to the

internet visit Kufar every month. Kufar successfully combines the advantages of

classifieds and modern e-commerce, offering both brand new and second-hand

goods. Since Summer 2018 Kufar has strengthened its presence in the car and real

estate businesses by opening two new vertical products - RE.Kufar.by and

Auto.Kufar.by. Currently, Kufar also offers additional services to their

customers, including delivery across the country, online credit and pay by

instalment plans for used goods.

This information is subject to the disclosure requirements pursuant to Section

5-12 the Norwegian Securities Trading Act