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Adevinta Investor Presentation 2020

May 5, 2020

3520_rns_2020-05-05_ddfc68a2-d290-4edc-a090-0cdad1452d64.pdf

Investor Presentation

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Q1 2020 Results

Rolv Erik Ryssdal, CEO Uvashni Raman, CFO

5 May 2020

Creating perfect matches on the world's most trusted marketplaces

Disclaimer

IMPORTANT: You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by Adevinta ASA (the "Company") or any person on behalf of the Company, and any question-and-answer session that follows the oral presentation (collectively, the "Information"). In accessing the Information, you agree to be bound by the following terms and conditions.

The Information does not constitute or form part of, and should not be construed as an offer or the solicitation of an offer to subscribe for or purchase securities of the Company, and nothing contained therein shall form the basis of or be relied on in connection with any contract or commitment whatsoever, nor does it constitute a recommendation regarding such securities. Any securities of the Company may not be offered or sold in the United States or any other jurisdiction where such a registration would be required unless so registered, or an exemption from the registration requirements of the U.S. Securities Act of 1933, as amended, or other applicable laws and regulations is available. The Information is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident of, or located in, any locality, state, country or other jurisdiction where such distribution or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction. The Information is not for publication, release or distribution in any jurisdiction in which offers or sales would be prohibited by applicable law.

The Information has been prepared by the Company, and no other party accepts any responsibility whatsoever, or makes any representation or warranty, express or implied, for the contents of the Information, including its accuracy, completeness or verification or for any other statement made or purported to be made in connection with the Company and nothing in this document or at this presentation shall be relied upon as a promise or representation in this respect, whether as to the past or the future.

The Information contains forward-looking statements. All statements other than statements of historical fact included in the Information are forward-looking statements. Forward-looking statements give the Company's current expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business.

These statements may include, without limitation, any statements preceded by, followed by or including words such as "target," "believe," "expect," "aim," "intend," "may," "anticipate," "estimate," "plan," "project," "will," "can have," "likely," "should," "would," "could" and other words and terms of similar meaning or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond the Company's control that could cause the Company's actual results, performance or achievements to be materially different from the expected results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which it will operate in the future.

No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the Information or the opinions contained therein. The Information has not been independently verified and will not be updated. The Information, including but not limited to forward-looking statements, applies only as of the date of this document and is not intended to give any assurances as to future results. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to the Information, including any financial data or forward-looking statements, and will not publicly release any revisions it may make to the Information that may result from any change in the Company's expectations, any change in events, conditions or circumstances on which these forward-looking statements are based, or other events or circumstances arising after the date of this document.

This presentation contains statistics, data, statements and other information relating to the group's markets and the industry in which it operates. Where such information has been derived from third-party sources, such sources have been identified herein. In addition, the Company has been named as a source for certain market and industry statements included in this presentation. Such "Company information" reflects the Company's views based on one or more sources available to it (some of which are not publicly available, but can be obtained against payment), including data compiled by professional organisations, consultants and analysts and information otherwise obtained from other third party sources.

Introduction

Rolv Erik Ryssdal CEO

Q1 financial performance significantly affected by Covid 19

Solid performance in Jan & Feb but sharp deterioration in March

Operational KPIs Revenues EBITDA
Good start to the year in most
markets
Sharp decline in traffic, listings
and leads in the first weeks of
widely-imposed lockdown
Total reported revenue up 8%
yoy
(+10% in local currency)
Positive trend in Jan & Feb
March revenues significantly
impacted by Covid
situation
(essentially in the 2nd half)
Margin down 5.9 points yoy:

Negative impact of Covid

Expected dilutive impact of
acquisitions

Sustained level of investment
in product & tech (business &
central level)

Set-up of corporate functions
post IPO

Our priority is to ensure balanced consideration of our stakeholders on all time horizons

Health and safety of Continuity of the service Long-term sustainability
our employees for our users and clients of operations
Strict safety measures
applied
from day 1
Offices closed
in all markets
Remote work
organised and
monitoring of employees.
Equipment supply
and
connectivity access
to our teams
Continuity plans
in each market
Support clients and business
partners

Flexibility in commercial terms

Extension of ads expiry dates
Prioritization
of development
projects
Pursued investment
in product
and technology

Adevinta's family of brands support local communities

Examples of our marketplaces' solidarity initiatives during Covid-19

despite social distancing.
Form available to all users
partnership with
Parcel2Go to offer door-to
leveraging OLX's of 7
healthcare professionals
million users daily traffic
through its
The hashtag makes it
to post messages of
easy to offer free
encouragement to
door, contact free
deliveries on second hand
the campaign connects
#HealthcareHeroes
assistance.
essential workers during
these times of
confinement.
goods. users from all over the
initiative. Daft has
country who are making
partnered with large
donations to assist
companies to source
families economically
suitable accommodation
impacted by the crisis.
for free to doctors and
nurses working in Irish
hospitals.

Q1 business review

Rolv Erik Ryssdal CEO

France: strong start to the quarter, further investment and progress in P&T

Revenues

  • Total revenues up 7% excluding L'Argus acquisition
  • Solid performance in Jan & Feb driven by strong classifieds and improving trend in advertising
  • Significant impact on COVID:
  • Display advertising revenues down 21% yoy in March excl. l'Argus
  • Manual insertion fees and premium options strongly hit
  • Cars and RE revenues supported by subscription fees

EBITDA margin

  • Negative impact of drop in revenues in March
  • Dilutive impact of acquisitions
  • Investment in product & tech and marketing
  • Implementation of cost saving initiatives

France: COVID-19 impact but strong positions driving recovery in April

Full lock down since March 16

  • 30-40% decrease in traffic in the second half of March
  • Less significant impact on leads
  • Recovery in all KPIs since early April (close to full recovery in traffic)

Support to clients

  • Customized approach to adapt to clients' constraints by market (special offers, payment deferrals)
  • Ads automatic renewal until May

Mitigating measures:

  • Cancellation of marketing campaign
  • Part-time redundancy plans in accordance with governmental measures
  • Hiring freeze

Clients

  • c. 40k real estate agents c. 20k car dealers
  • Over 75% independant

Operations - business model

  • c. 90% of revenues from professional clients
  • c. 50% of revenues are subscription-based

Product development: transactional, vertical features, automation and user experience

Spain: strong start to the quarter, good cost control

Revenues

  • Good start to the year with Jan & Feb cumulative classifieds revenues up 12%
  • Strong performance in cars in Jan & Feb (customer acquisition and ARPU)
  • Good operational performance in Real Estate, despite softer market (contraction in the number of houses transactions)
  • Jobs vertical and advertising: most impacted areas by COVID-19 in March

EBITDA margin

  • Up 0.7pp yoy
  • Benefits of operational leverage and cost saving measures implemented in March

Spain: significant decrease in traffic in March, recovery in April

Full lock down since March 14

  • 40-45% decrease in traffic in the late March
  • Stronger immediate impact on leads
  • Recovery in all KPIs since second week of April (good recovery in traffic already vs pre-covid)

Support to clients

● Tailored responsive strategy by vertical and customer

Mitigating measures:

  • Marketing reduction
  • Hiring freeze
  • Selective temporary working hours reduction

Clients

  • c. 30k real estate agents
  • c. 14k car dealers
  • High share of SMEs

Operations - business model

  • Above 90% of revenues from professional clients
  • c. 80% of revenues are subscription-based

Product development: Professional tools, user experience, experimentation of payment and delivery solution

Brazil: pricing initiatives paused as a result of COVID-19

Revenues

  • Local currency revenues up 8% yoy
  • ARPU increase and strong monetisation in indirect advertising pre COVID-19
  • New pricing and commercial proposition on hold
  • Subscription payment rates and retention negatively impacting growth since implementation of strict payment policies
  • Drop in advertising and online pay-as-you-go classifieds sales of 30- 50% since COVID-19 started

EBITDA margin

  • Negative impact from lower-than-expected revenue growth despite solid cost control measures
  • Currency impact on US denominated services (e.g. hosting)
  • Increased investment in product & tech resources
  • Reclassification of non operational costs into EBITDA (c.EUR 1m impact)

Brazil: traffic recovered to pre COVID level

Full lock down since March 16

Operations

  • 30-35% decrease in traffic at start of lockdown
  • Gradual recovery in all KPIs (traffic recovered to pre COVID level)

Clients

Digitizing in progress (still strong offline component)

Support to clients

  • Extended duration of ads
  • Discounts and credits to professional clients

Mitigating measures:

  • Cut in marketing spending
  • Vacancies on hold
  • Reduction non-essential costs (e.g. events, consulting, research, training)
  • Contract renegotiation

Clients

  • c. 60k real estate agents
  • Over 50k car dealers
  • Very fragmented market

Operations - business model

  • c. 50% of revenues from classifieds subscriptions
  • Fragmented customer base: over 75% of subscription revenues from SMEs

Product development: focus on pay & ship, trust and safety and professional client experience

The acquisition of Grupo ZAP will further strengthen our position in real estate

  • Highly complementary platforms (horizontal + verticals)
  • Improved range of services
  • Broader property database
  • Improved innovation & development capacity
  • Significant growth potential (acceleration of online advertising penetration)

Strategic rationale Structure & economics Financing & hedging

  • Acquisition of 100% ownership of GrupoZap by OLX Brazil
  • Equally financed by OLX Brazil's 2 shareholders
  • C. €290m consideration (Adevinta share)

  • New €225m facility signed in April to complement existing ones

  • Acquisition price fully hedged on a deal-contingent basis

Global markets: good start to the year across markets

Revenues and EBITDA margin (€ millions)

Revenues

  • Local currency revenues down 4%
  • 10% revenue growth in online classifieds in Jan & Feb
  • Lower revenues in advertising yoy despite improving trends in Jan & Feb
  • Significant revenue decline in March with largest countries into nationwide lockdowns

EBITDA margin

  • Positive contribution albeit at lower levels
  • Strong cost reduction initiatives partly offset revenue decline

In order to fully align Global Markets segment reporting with Management reporting and to create full consistency between the Brazil and Global Markets segments when it comes to how Joint Ventures are presented, Willhaben revenues and EBITDA are included on a 100% basis for both periods. For more details (including reconciliation information and historical numbers, please refer to the Investors section of the Adevinta website)

Global markets: Improved traffic trends in all markets

Italy Willhaben Ireland Hungary Shpock
Improving quarterly trend
in Jan & Feb
Lockdown started early
March
Initial decrease of ~40%
in traffic
Recovering in the past
week towards -15%
and on a positive trend
Initiatives to preserve
content and to help users
during lockdown
Traffic decreasing in first
weeks of shutdown (-25%)
Resilient performance
with professional clients in
RE and Cars; Jobs more
impacted
Strong rebound in traffic,
content and leads to
above pre-lockdown levels
Solid performance in real
estate despite COVID
impact
Focus on preserving the
relationship with the
customers
Many new launches
deployed such as booking
feature on DoneDeal to
allow dealers to still sell
during the lockdown and a
free digital lease system
for all agents.
Initial decline of ~40% in
traffic, recovering in the
past weeks and now above
pre-lockdown levels
Accelerated growth in on
site transactions
Positive market reaction
to emergency packs
launched for pros and
privates
Accelerated growth in on
site transactions
(week 17 is 9x versus
week 1)
Rolled out door-to-door
delivery with great users
adoption

Financials

Uvashni Raman CFO

Q1 financial performance

Both verticals and display advertising affected by the situation

We have taken measures to adapt our cost base in the short-term

Discretionary Expenses

Facility management

Professional services reduced

Travel expenses cut

People Management

General rule: hiring freeze for unlimited period of time

Exceptions approved on a case-by-case basis for critical positions, e.g: in P&T

Planning and refocusing resources where investment is required

Application of local government support measures

Marketing Cost Savings

Significant cost cuts in marketing and advertising

Some flexibility remains based on local competitive environment and initiatives

2019 operating cost split

EBITDA

Main non-operational items

One-off non cash hedging impact - EUR 42 million

Digital service tax (DST) update:

  • Still no agreement at the EU level
  • DST implemented in France and Italy and proposed in Spain
  • Group position in France unchanged: not applicable to Adevinta (no provision)
  • Continued interaction and consultation with tax authorities

Strong balance sheet

Improved bank financing

  • Leverage ratio of Net Interest-Bearing Debt (NIBD1) to EBITDA2 of 0.6x as of 31/03/2020
  • Cash generation in Q1 led to a net cash position of € 89m at the end of March
  • €400m additional liquidity available from facilities renegotiated end of February with 5+1+1 maturity
  • Further €225m bilateral facilities raised in April to support acquisition of Grupo Zap

Running the various scenarios confirms we have sufficient liquidity to secure successful development of operations

Outlook

Rolv Erik Ryssdal CEO

Outlook

  • Uncertain economic outlook in our main market, hardest hit expected in Q2
  • Operational KPIs improving across all markets throughout April but limited visibility on pace of recovery in the following quarters
  • Sufficient liquidity under the various scenarios
  • Continued investment in product & tech to improve offering to strengthened leading positions
  • Favorable consumer trends and opportunities arising from the crisis

We remain confident in our long-term objectives

Consumer trends expected to evolve

Acceleration of digital penetration

Safer and more convenient digital user journeys

Second-hand more popular and attractive

Adaptation of product and tech development roadmap with focus on:

  • Transactional model
  • Digital user experience
  • Value-added pieces to existing offering
  • Professional tools improvement
  • Data and machine learning

We are well equipped to weather the storm

Appendices

Shareholder analysis

8 Capital Guardian Trust Company
8 618 230
1,3%
9 The Vanguard Group, Inc.
7 830 200
1,1%
10 Adelphi Capital LLP
7 569 102
1,1%
11 Alecta pensionsförsäkring, ömsesidigt
6 185 326
0,9%
12 Kayne Anderson Rudnick Investment Management, LLC
4 260 855
0,6%
Updated information and VPS register at:
13 Alfred Berg Kapitalforvaltning AS
4 242 727
0,6%
https://adevinta.com/ir/shareholders/
14 Premier Miton Investors
4 167 578
0,6%
The
shareholder
data
provided
ID
are
by
Nasdaq
15 BlackRock Institutional Trust Company, N.A.
3 811 521
0,6%
The
data
obtained
through
the
OMX
are
analysis
of
beneficial
fund
ownership
and
manager
information
16
KLP Forsikring
3 791 303
0,6%
provided
replies
disclosure
of
ownership
in
to
notices
17 Mitsubishi UFJ Trust and Banking Corporation
3 789 414
0,6%
issued
all
custodians
the
to
on
Adevinta
share
Whilst
reasonable
effort
register
every
made
is
to
18 Storebrand Kapitalforvaltning AS
3 629 016
0,5%
verify
all
data
, neither
Nasdaq
OMX
or
Adevinta
can
19
Vor Capital LLP.
3 538 217
0,5%
the
of
guarantee
accuracy
the
analysis
20 Marathon Asset Management LLP
3 355 799
0,5%

Source: Nasdaq OMX. Data as of 31 March 2020 30

Basic information

Adevinta share
Ticker
Oslo
Stock
Exchange:
ADE
Reuters: ADE.OL
Bloomberg: ADE:NO
Number of shares 684,948,502
Treasury shares (May 4, 2020) 0
Number of shares outstanding 684,948,502
Free float* 40.7%
Share price (May 4, 2020) NOK 84.25
Average daily trading volume (shares)** 551,000
Market Cap total (May 4, 2020) NOK 58bn (USD 5.6bn)

Investor information

Visit Adevinta's website www.adevinta.com

Adevinta ASA Akersgata 55, P.O. Box 490 Sentrum, E-mail: [email protected]

Marie de Scorbiac

[email protected] +336 1465 7740