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ad pepper media International N.V. — Earnings Release 2025
Apr 30, 2025
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ad pepper media International N.V. announces results for the first quarter of 2025
Nuremberg, Amsterdam, 30 April 2025
ad pepper Group, one of the leading performance marketing companies in Europe, achieved a positive start to the current financial year despite the challenging macroeconomic environment in the first quarter of 2025. The Group reports gross sales of EUR 21,465k (Q1 2024: EUR 20,772k) and revenue of EUR 5,284k (Q1 2024: EUR 5,176k), corresponding to growth of 3 percent and 2 percent, respectively.
The ad pepper segment improved its revenue to EUR 612k in the first quarter, up 32 percent year-on-year (Q1 2024: EUR 463k). The Webgains and ad agents segments almost reached the previous year’s levels despite season-related delays in bookings by our advertising partners with revenues of EUR 2,921k (Q1 2024: EUR 2,957k) and EUR 1,750k (Q1 2024: EUR 1,756k).
The segment EBITDAs were as follows: The ad pepper segment generated EBITDA of EUR 133k, above the previous year’s level (Q1 2024: EUR -13k), and ad agents achieved EUR 170k (Q1 2024: EUR 193k). EBITDA of the Webgains segment amounted to EUR 328k in the first quarter (Q1 2024: EUR 631k), while the decrease compared to the prior-year period is mainly due to investments in technology.
The report for the first quarter of 2025 will be published on 23 May 2025.
Key figures (unaudited) in EURk:
| Q1 2025 | Q1 2024 | |
| Gross sales | 21,465 | 20,772 |
| % growth | 3.3 | |
| Revenue | 5,284 | 5,176 |
| % growth | 2.1 | |
| of which ad pepper | 612 | 463 |
| % growth | 32 | |
| of which ad agents | 1,750 | 1,756 |
| % growth | -0.3 | |
| of which Webgains | 2,921 | 2,957 |
| % growth | -1.2 | |
| EBITDA | 86 | 222 |
| of which ad pepper | 133 | -13 |
| of which ad agents | 170 | 193 |
| of which Webgains | 328 | 631 |
| of which admin | -544 | -589 |
| Liquid funds* | 20,055 | 21,297 |
*Including securities at fair value.
For more information:
Dr Jens Körner (CEO)
ad pepper media International N.V.
+49 (0) 911 929057-0