Activation Group Holdings Limited — Capital/Financing Update 2021

Jul 6, 2021

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

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Activation Group Holding Limited 艾德韋宣集團控股有限公司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 9919)

POSITIVE PROFIT ALERT

This announcement is made by Activation Group Holdings Limited (the “ Company ”, together with its subsidiaries, the “ Group ”) pursuant to Rule 13.09 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “ Listing Rules ”) and the Inside Information Provisions (as defined in the Listing Rules) under Part XIVA of the Securities and Futures Ordinance (Chapter 571, Laws of Hong Kong).

The board of directors (the “ Board ”) of the Company wishes to inform the shareholders of the Company (the “ Shareholders ”) and potential investors that, based on a preliminary review of the unaudited management accounts of the Group for the six months ended 30 June 2021 (the “ Interim Period ”), the Group is expected to record a net profit of approximately RMB38.0 million for the Interim Period, as compared to the net loss of approximately RMB20.0 million for the six months ended 30 June 2020.

Based on the relevant information available, the expected increase in the net profit of the Company for the Interim Period is mainly attributable to the overall increase in the revenue generated from the integrated marketing businesses due to the recovery of the economy in the PRC as the COVID-19 pandemic gradually came under control which offset the adverse effect of the outbreak of pandemic in early 2020 on the revenue of the Group.

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As the Company has not yet finalised the consolidated financial results of the Group for the Interim Period, the information contained in this announcement is only based on the preliminary assessment according to figures and information that have not been audited or reviewed by the Company’s auditor nor reviewed by the audit committee of the Board. The actual financial results of the Group for the Interim Period may differ from what is disclosed in this announcement. Details of the Group’s performance for the Interim Period will be disclosed in the Group’s interim results announcement, which is expected to be published by August 2021.

Shareholders and potential investors are advised to exercise caution when dealing in the shares of the Company.

By order of the Board Activation Group Holdings Limited Lau Kam Yiu and Ng Bo Sing Joint-Chairmen

Shanghai, PRC, 6 July 2021

As at the date of this announcement, the Board comprises four executive Directors, namely, Mr. Lau Kam Yiu, Mr. Ng Bo Sing, Mr. Chan Wai Bun and Ms. Low Wei Mun and three independent non-executive Directors, namely, Ms. Cheung Siu Wan, Mr. Yu Longjun and Dr. Cheung Wah Keung.

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