Corporate & Registered Office

Action Construction Equipment Limited

Dudhola Link Road, Dudhola, Distt. Palwal-121102, Haryana, India

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Date: November 20, 2024

To, The Manager Listing BSE Limited 5th Floor, P.J. Towers, Dalal Street, Mumbai-400001

Scrip Code: 532762

The Manager Listing National Stock Exchange of India Ltd. CM Quote: ACE Exchange Plaza, Bandra Kurla Complex, Bandra (E), Mumbai-400051

Subject: Corporate Presentation-November, 2024

Dear Sir/Madam,

Pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed herewith, Corporate Presentation-November, 2024 of the Company.

Kindly take the above in your record.

Thanking you

Yours faithfully

For Action Construction Equipment Limited

ANIL Digitally signed by ANIL KUMAR KUMAR Date: 2024.11.20 16:57:02 +05'30' Anil Kumar Company Secretary

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Corporate Office: Phone: +91-1275-280111 (50 Lines), Fax: +91-1275-280133, E-mail: [email protected] Mktg. H.Q. : 4th Floor, Pinnacle, Surajkund, Faridabad, NCR-121009, Phone: +91-129-4550000 (100 Lines), Fax: +91-129-4550022, Email: [email protected] Customer Care No.:1800 1800 004 (Toll Free), CIN: L74899HR1995PLC053860, Website: www.ace-cranes.com

Corporate Presentation November 2024

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I. ACE at a Glance

II. Company Overview Product Portfolio Board of Directors Management Team Manufacturing Facilities Domestic & Global Presence Clientele R&D and Training Journey and Milestones Awards ACE Sustainability Framework ACE Edge

III. Growth Drivers Sectoral Growth Drivers Opportunities & New Products Evolving Opportunities - Defence Sector - Export Sector

IV. Business & Industry Overview Segment Wise Sales Volume Cranes Construction Equipment Agriculture Equipment Material Handling Equipment V. Financial Overview

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Established Brand with over 29 years of Industry Presence World’s largest Pick & Carry Crane Manufacturer with Pan India and Global Presence in over 37 Countries Value for Money Equipment with Focus on Quality and Reliability

Strong Manufacturing & R&D Capabilities providing Customized Solutions for Specific Requirements

Highly Experienced and Professional Team

India’s most diversified CE Manufacturer Operating across Infra, Construction, Manufacturing, Logistics, Defence & Agri sectors

Customer Centric Organization with In-depth Market Intelligence having strong Customer base across sectors

Fastest Service and Product Support through a wide Network across 125+ Locations in India Financial Discipline with Focus on Accelerated Growth through Flexibility and Quick Change Adaptation

Poised to capture Significant Growth Prospects in Indian Manufacturing & Infrastructure Sector

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Company Overview

ACTION CONSTRUCTION EQUIPMENT LIMITED was established in 1995 by Mr. Vijay Agarwal, a technocrat, who has over 50 years of industry experience and is run by a team of experienced professionals.
ACE is an established and reputed brand with a significant presence across diversified sectors like Construction, Infrastructure, Manufacturing, Logistics and Agriculture.

Market Leader in Mobile and Tower Cranes

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63% +
Market Share
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The company is the world’s largest Pick & Carry cranes manufacturer with over 63% market share in the Mobile cranes segment in the country and a majority market share of more than 60% in Tower Cranes segment domestically.
Additionally, ACE also offers Crawler Cranes, Truck Mounted Cranes, Lorry Loaders, Backhoe Loaders/Loaders, Vibratory Rollers, Motor Graders, Forklifts, Tractors & Harvesters and other Construction Equipment.
The End-user Sector exposure of the company can be broadly classified as follows: Manufacturing ~45%, Infrastructure ~ 35%, Agriculture ~ 10% and Real Estate~10%.
The company has one of the widest Sales and Service network, with over 100+ locations supported by 13 regional offices in India and also exports to over 37 countries across Middle East, Africa, Asia and Latin America.

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Consolidated Financial Highlights (INR Mn)
29,909
17.32%
22,008 16.06%
16,404 11.91% 15,527
9.89%
4,803
2,621 2,689
1,622
FY22 FY23 FY24 H1-FY25
Total Income EBITDA EBITDA Margin (%)
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* Total income includes other income
Consolidated Segmental Revenue-FY24 (%)
Agriculture
Equipment
8.1%
Cranes
Material
72.3%
Handling
6.3%
Construction
Equipment
13.3%
5
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Product Portfolio

Cranes

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Pick & Carry Cranes

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Lorry Loaders

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Rough Terrain Cranes

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Crawler Cranes

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Truck Cranes

Tower Cranes

Construction Equipment

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Backhoe Loaders

Tele Handlers

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Vibratory Rollers

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Motor Graders

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Access Platforms

Material Handling Equipment

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Warehousing Equipment

Forklift Trucks

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Piling Rigs

Agri Equipment

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Tractors

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Track Harvesters

Board of Directors

Mr. Vijay Agarwal - Chairman & Managing Director

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He is the promoter, Chairman & Managing Director of the Company. Mr. Agarwal is having over 50 years of industry experience in the field of material handling and heavy engineering industry to his credit. He has a degree in Mechanical Engineering & MBA from the Faculty of Management Studies (FMS), Delhi. Due to his vast experience in his field and continuous efforts, the company has achieved overwhelming success in a short span of 29 years. It was due to his persistence and never tiring efforts, that the Company was able to achieve growth in the past. He has singlehandedly mentored the Company and has proved to be a guiding light throughout all these years of the Company’s journey.

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Mrs. Mona Agarwal - Whole Time Director

She is the Promoter, philanthropist, and Whole-Time Director of the Company. She has been associated with the company since its inception and is actively involved in the administrative and Human resource development, strategical transformations, business management and employee engagement processes. She has been instrumental in managing various functions of the organization especially the CSR initiative of Ace Emergency Response Service wherein Advance life support vehicles are dynamically deployed to respond to the need of people in distress in case of emergencies, covering the entire area of Palwal and Faridabad.

Mr. Sorab Agarwal - Whole Time Director

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Mr. Sorab Agarwal, aged 49 years has a degree in Mechanical Engineering and is leading the Cranes and Equipment side of the business. Mr. Sorab Agarwal has been associated with the company for last 27 years and under his guidance and remarkable Engineering and Marketing capabilities, the company has ventured into new products and territories and its market share has increased considerably. He has played a major role in setting up all India competent Sales and Services network, aimed at achieving target oriented results. He has an excellent grasp and experience of general management besides technology and engineering aspect of products and marketing ability.

Mrs. Surbhi Garg - Whole Time Director

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She is a business leader and Whole-Time Director of the Company. She has been associated with the company since 2012 and is actively involved in the field of administrative and Human Resource affairs. She has an excellent grasp of the overall experience of general management. Under her guidance, the company’s administrative & HR affairs are being handled professionally and she has helped the company to formulate effective policies for performance evaluation and enhancement. Under her able guidance, the company has won many awards of excellence in the corporate and HR world including the award of “Dream Companies to Work for Construction Sector” in 2019 and “North India Best Employer Award” in 2020.

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Mr. Avinash Parkash Gandhi - Independent Director

He holds a Bachelor's Degree in Mechanical Engineering from Birla Institute of Technology and has completed the Senior Management programme at IIM. He is a professional and freelance consultant having vast experience and advice on strategic matters to the Indian Automotive Industry. He was previously associated as President of Hyundai Motors India Limited and Escorts Limited as the Chief Executive-R&D. He has also served as DirectorGeneral of India Republic of Korea Friendship Society. At present, he is the Chairman and Board member of many other reputed companies namely, Schaeffler India Limited, Lumax Auto Technologies Limited, Lumax Industries Limited, Minda Corporation Limited, Uni products (India) Limited, Fairfield Atlas Limited, etc.

Dr. Jagan Nath Chamber - Independent Director

He has done his MA in English Literature from Government College Ludhiana and LLB from Delhi University. He was an IAS officer (UP cadre) and served as District Magistrate at few places like Mau, Moradabad etc. He has also served the state government in different capacities in Uttar Pradesh and was also a member of the Board of Revenue. He was associated with the Government of India in the capacity of Joint Secretary, Additional Secretary and Secretary. During his service, he did his MBA from Europe and Ph. D from Kumao University and is an Alumni of Harvard University USA.

Mr. Shriniwas Vashisht - Independent Director

He did his M.A. (Public Administration) From Punjab University, Chandigarh and L.L.B. from Delhi University. He joined Indian Police Service in the year 1981 and was allotted to the Haryana cadre. During his career in Indian Police Service, exceeding 34 years, Sh. Vashisht handled very challenging assignments including Director General of Police, Haryana from October 2012 to January 2015 and promoted professionalism and ethics in the force. He has been decorated with Police Medal for Meritorious Service and President’s Police medal for Distinguished Service. Post his retirement, he also served as Chief Governance Coordinator, Gurgaon and is currently advising corporates and startups on managing and mitigating their risk profiles.

Dr. Divya Singhal - Independent Woman Director

She is a seasoned Gynecologist, Infertility Specialist & Laparoscopic Surgeon. She is an MBBS, DGO, FICOG, DIP ENDOSCOPY (FRANCE) and is currently the president of 3H Gyne forum, Secretary of Delhi Gyne forum (North) and president of PTA, ApeeJay School, Pitampura, New Delhi. In addition to this, she is also heading an IVF center in collaboration with a well-known IVF chain. With her able guidance and support, the Emergency Medicine Technicians (EMTs) who are deployed for the ACE Emergency Response Service are trained in basic life support, advance cardiac life support and trauma life support system.

Highly Experienced Management Team

Rajan Luthra – CFO

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Manish Mathur– CEO Cranes and Const. Equipment

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Joined in June’2010 as Chief Financial Officer

Joined ACE in 1997 and under his leadership, ACE has been a dominant market leader in the crane segment for more than 17 years.

Experience : 38 years in companies such as ABB, Talbros Automotive, Federal-Mogul (Goetze).

Areas of Expertise : Strategic Planning, Profit Improvement, Mergers, Investor Relations, Direct and Indirect tax, Compliance, Fundraising Education : ICWA, Company Secretary, and Post Graduate Diploma in Personnel Management from Faculty of Management Studies, Delhi University.

Areas of Expertise : Customer engagement and he has been instrumental in developing penetrative marketing and after-sales distribution network.

Education : MNIT, Allahabad (formerly known as MNREC)

Chetan Gole – CEO Forklifts

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Associated with ACE for the last 15 years and under his leadership, the company has consistently increased its market share in the Indian Forklift market

Dr. Virender Saroha – President – HR & Legal

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Experience : 25 years in companies such as Omax Auto, Orient Craft, Kajaria Ceramics, Grasim Industries, Vardhman Polytex and Parle Biscuits.

Experience : 30 years in companies such as Elecon Engg. Ltd and Godrej & Boyce mfg. Co. Ltd

Areas of Expertise : Strategic HR Planning, Performance Management (KRAs/Targets), Manpower Cost optimization, Job Analysis, Succession Planning, and Legal & Statutory Compliances

Areas of Expertise : Project marketing, Business development in Capital goods (Material handling equipment) and sales and marketing.

Education : Ph.D. in “E HRM- Tools & Effectiveness in Manufacturing & Service Sector” from MDU; and an MBA (HR) from Institute of Management Studies & Research, MDU University.

Education : B. E. in Production from Birla Vishwakarma Mahavidyalaya (S.P University, Gujarat).

Hitesh Agarwal– COO

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Experience : 30 years in companies such as M/s Putzmeister, M/s Escorts Kubota Ltd, M/s Hero Majestic Auto Ltd.

Manish Handa – Head Construction Equipment

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Experience : 27 years in companies such as JCB India, Eicher Polaris, Fiat India, L & T

Areas of Expertise: Production, End to End Quality, Green field projects, New Plant Set up, Vendor Development, Industrial Engineering, Logistics, Assembly, Welding, Modernization / Upgradation of existing facilities and systems / processes. Education : MBA in Operation Management & B.Tech in Mechanical Engineering

Areas of Expertise : Creation of a new product category, introducing a new brand & establishing the distribution channel. He also has experience in institutional sales, business development and customer interface process & systems.

Education : Bachelor of Engineering, Mechanical, REC, Silchar

Sunil Talreja– VP & Head RCED

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Experience : 27 years of experience in companies such as Lohia Starlinger Ltd, Demad Cranes, Escorts Constructions, LeeBoy India , KION India & Homag India,

Ashok Anantharaman – COO Agri

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Experience : 36 years in companies such as Eicher, General Motors, Escorts, Mitsubishi Motors, and Case New Holland.

Areas of Expertise : Having worked with both established and startup brands in India and abroad, I have aided in launching products into the market and establishing their presence. I firmly believe in working through and with teams to achieve organizational goals.

Areas of Expertise : Sales, Marketing, Spares, Distribution, Exports and International Business. He has in-depth knowledge of the agricultural equipment in India, SAARC countries, South East Asia and Africa markets

Education : B.E. Hons (Mechanical) from BITS Pilani, PGDM from IIM Bangalore.

Education : Bachelor of Engineering ( Mechanical) & MBA (Marketing)

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Vyom Agarwal – President – Sourcing & IR

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Experience : 19 years including 8 years in Axis Bank as a financial analyst in corporate and forex banking operations

Areas of Expertise : Strategic Sourcing & Vendor Development, Cost Control, Supply Chain & Logistics, Insurance, Finance & Investor Relations. He is a result-oriented corporate leader with strong business acumen and is proficient in implementing cost control initiatives, processes & Controls.

Education : Gold Medallist in Economics (H), Hansraj College, Delhi University

Gurbinder Singh– Head Strategic Sourcing & VD

Experience : 30 Years with Escorts Ltd., from GET to Head Supply Chain for Escorts Kubota Ltd. , Head Materials of Escorts Construction business from 2016-19

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Areas of Expertise : Overall Materials Management - Strategic Sourcing, Vendor Development; Material Cost Reduction (worked jointly in Lead roles with prominent Consultants Mckinsey & Co., Accenture, PWC, ECS on Cost Optimization & Purchase Excellence projects); Supply Chain - Logistics, Inventory Management, Capacity Planning, Stores Management, SPD Procurement

Education : Bachelor of Engineering (Mechanical) from Guru Nanak Dev Engg. College, Bidar

Ankit Goel – Head R&D

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Experience : 22 Years of Experience in Companies like Escorts, Tecnova India, Axis IT&T, Clutch Auto and Hero Motors.

Areas of Expertise : R&D Management, Product Strategy, New Product Introduction, Innovation & Growth Strategies, Product Planning, Material Cost Reduction, Technology Transfer, Building Technology Center, Product Improvements, Localization of Products, Project Management and Strategic Sourcing.

Education : Graduate Engineer from BITS Pilani, Certification in R&D Management from IIM Ahmedabad and Post Graduation in Management from Symbiosis, Pune.

Md Imteyaz Ahmed – Head Manufacturing

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Experience : 38 years in the Agricultural Equipment division with Escorts Limited and M/S Carraro India and led manufacturing verticals of assembly and testing of Tractors, Engines, Transmissions and Axles

Areas of Expertise : Project planning, implementation, plant engineering and facility management. Responsible for manufacturing activities of the Agri Equipment and execution of engineering projects for the modernisation of the existing plants.

Education : BE (Mechanical), ME (turbomachine) from AMU Aligarh

Manufacturing Facilities

State-of-the-art production facilities based in the industrial townships of NCR, Haryana with a capacity to produce around 17,400 construction equipment and 9,000 Tractors annually.

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Cranes

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Pick & Carry Cranes
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Heavy Slew Cranes

Tower Cranes

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Construction Equipment

Vibratory Rollers

Motor Graders

Backhoe Loaders

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Agriculture Equipment

Material Handling Equipment

Total Capacity (Units)

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Agriculture
Equipment
9,000
Cranes
13,200
Material
Handling
Equipment
Construction
2,700
Equipment
1,800
Location:
Faridabad, Palwal
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Total installed Capacity 26,700 units

Total Area: ~90 acres

Under Acquisition: ~80 acres

Utilized Area:

~75 acres

Forklift trucks

Tractors

Manufacturing Facilities

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Dudhola Plant

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Engine

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Engine Assembly

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Transmission

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Machine Shop

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Spare Parts

Fabrication Unit and Weld Shop

Paint Line

Domestic Presence

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ACE has all India Sales and Service network operating out of all the major cities.

Cranes, MHE & Construction equipment dealer network in over 125 locations

More than 200 Agri dealers across the country

These outlets are further supported by company officials based at Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Surat, Pune, Jaipur, Chandigarh, Ranchi, Raipur, Indore, Bhubaneswar, Lucknow, Jamnagar, Hyderabad, Bengaluru, Guwahati, Patna, Vizag & Kochi.

21 Regional and Area Offices

Outlets are fully equipped to provide Genuine Spare Parts and services by Company trained engineers

Works Regional Office Area Office Sales and Service Dealers

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Global Presence
Russia
Ukraine
Kazakhstan Mongolia
Malta Turkey
Azerbijan
Tunisia Iraq
Afghanistan Nepal
Kuwait Bhutan
Saudi Arabia India
St. Lucia Myanmar
Mexico Bangladesh
Oman Thailand
Sudan Yemen Vietnam
Venezuela
Ivory Coast Ghana Cameroon
Ecuador Kenya
D R Congo Pap New Guinea
Tanzania
Bolivia Madagascar
Zimbabwe
South Africa
Argentina
Exports to over 37 Countries Globally
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Clientele

Infra Players

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Manufacturing Sector

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Government Sector

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Strong R&D and Training Capabilities

R&D Center

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ACE puts strong emphasis on Research and Development. Its R&D Centres at Faridabad and Palwal are recognised by DSIR – Government of India and perform the following activities

Catalyse tech upgradation to meet International Standards of Safety and Quality
Continually innovate and introduce products to cater to varying needs of the customers
Develop and indigenise world-class technologies

Training center

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Optimize cost of products through value engineering
Conduct upgradation of existing products and processes
Develop low-cost engineering solutions

ACE Training Center: Set up to impart operation, maintenance and preventive training to in-house, customer and dealer personnel

2020

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Journey and Key Milestones

2014

1995

2008

Company Incorporated
Introduced Crawler Crane
Introduced Wheel Harvester
Introduced Cranes for Pilling
Introduced Hydraulic Mobile Cranes

2009

2015

2021

Entered Construction Equipment Market
Introduced Rotavator and Other Agri Equipment
Developed Lithium-ion Electric Forklifts

1997

Introduced Range of Tractors
Introduced New Models of Backhoe Loaders and Tractors for Exports
Received ISO-9001 Certification

2010

Started Regional Office in Mumbai

2016

Developed Advanced Technology for Big Tower Cranes
Introduced Skid Steer Loaders

2020-2023

1998-99

Developed India’s first fully electric mobile Crane

2017

Introduced Mobile Tower Crane

2011

Introduced Range of Tractors and Material Handling Equipment
Commenced Exports
Developed India’s largest indigenous crane with 180 tons lifting capacity
Commenced in-house Manufacturing of Crawler Cranes

2004

2018

Developed India’s first self-propelled aerial work platforms
Introduced Tower Cranes

2012

Collaborated with Sunward for Pilling Rig
Introduced Next-generation Pick and Move Cranes and Lorry Loaders

2006

2019

2024

IPO Listing
Developed range of telehandlers
Introduced NX Series Cranes, 55-60 Ton Truck Cranes and Next-gen Backhoe Loaders

2013

Ace won CNBC-TV18, Emerging
India Award
Introduced In-house Engine Plant and Track Combine

2007

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2013-2018 2019-2024
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Introduced Forklift Trucks

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2007-2012 2013-2018
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Received CE Certification

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• Fastest Growing CE Company – CW-NICMAR
1995-2006 2007-2012
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Recent Awards

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challengers India’s top 2022-2023 Mobile cranes Best Seller - 2022-2023 Tower cranes Best Seller - 2022-2023 Power Brands 2022-India’s 20 Most Impactful Equipment India 2022 Mr. Sorab Agarwal Person of the Year Best in Sales – Pick and Equipment Times Carry Cranes Value Creator of the Year 2023 Harun India Transformative Trailblazing Leader Mr. Vijay Agarwal Zee Business 10th Equipment India Bestseller in Mobile Cranes Category Innovative Construction for Multi-Activity Piling Equipment India’s Top Challengers 2020-2021 Records Certificate Guinness World
2023 Awards 2022 Cranes
Mobile Cranes Best Seller in 2020-2021 Prestigious Brand 2021 The Economic Times Best Company of the Year 2020 Award Business Leader of the Year Outstanding Employee Engagement Best Employer North India Mobile Cranes- Bestseller in Person of the Year Mr. Vijay Agarwal Cranes & Tower CranesBest Company in Leadership Award - 2019Future of Workplace & India's Greatest Brands 2019
2020 Award Strategy Award - 2020 Award 2019 - 20 Equipment India by Equipment India 2019
2019
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Excellence in India's Most Trusted Best Company of the Top Wealth Creators, Best Training Initiative Brand Excellence- Dream Companies to Employee Engagement Best Resourcing India's Greatest India's Best
Engineering Companies Awards 2019 Year Material 2019- Fortune Award Construction Work Strategy HR Association of Strategy Leaders Company of the
Design 2019 Handling 2019 India Magazine Infrastructure Sector Equipment Industry for Construction India 2019 Award 2019 2019 Year Award 2018
2019 Sector 2019
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ACE Sustainability Framework

SOCIAL

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ACE Free Emergency Response Service

ENVIRONMENT

Installation of Rainwater Harvesting System
Installation of 1.8 MW Solar Power Plant at the Manufacturing Site
Upgradation of products with BS-IV Engines
~40 acres of Green area inside the Site
Waste Disposal and Recycling – Recycled Water used for Irrigation

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Sustainable
Development
Governance
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Subsidized Food Facility for Needy
Subsidized Pathology Laboratory Services for Below Poverty Line Families
Training of People and Providing Jobs

GOVERNANCE

Ethics and Integrity
Code of Conduct
Sustainability, Compliance & Review
Strategic Risk Management
Board Approved Policies to Guide Strategy and Action

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Established Brand with over 29 years of Industry presence

Flexibility and Quick Change Adaptation

Highly Experienced and Professional Team

Rugged Products with Superior Functional Parameters In-house R&D Centre Working continuously towards Product Upgradation, Development of New Products and Value Engineering

Total Industrial land of ~90 acres with 15 acres of land still available for capacity expansion

High Operational Efficiency with Low Fixed Cost

Low Leverage with a Credit Rating of AA (Stable)/A1+ by ICRA

Customer Relationships with In-depth Market Intelligence Value for Money Equipment with Focus on Quality and Reliability

Fastest Service and Product Support through a Countrywide Network Equipped with Genuine Parts and Trained Engineers

Customized Solutions for Specific Requirements

Dedicated Training Centre to provide operation and maintenance training to Dealer and Customer Personnel

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Growth Drivers

Sectoral Growth Drivers

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Urban Infra

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Railways

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Manufacturing

Investment of INR 75,000 Crs, for one hundred critical transport infrastructure projects, for last and first mile connectivity for ports, coal, steel, fertilizer, and food grains sectors.
Urban Infrastructure Development Fund (UIDF) will be established through use of priority Sector Lending shortfall, which will be managed by the national Housing Bank, and will be used by public agencies to create urban infrastructure in Tier 2 and Tier 3 cities. Additionally, a provision of Rs 1.5 tn for long-term interest free loans has been made to support states in their resource allocation based on their developmental priorities.
Implementation of three major economic railway corridor programs and Expansion of Metro Rail and NaMo Bharat to be supported in large cities, focusing on transit-oriented development.
400 new Vande Bharat trains to be developed in the next three years and ‘One Station-One Product’ to help local businesses and supply chains
Construction of Dedicated New line projects will be getting an allocation of INR 31,850 Crs and National High Speed Rail Corporation Limited will be allocated INR 40,184 Crs.
The Manufacturing sector of India has the potential to reach US$ 1 Tn by 2025.
PLI in 14 sectors for achieving the vision of ’Atmanirbhar Bharat’ with the potential to have additional production of INR 3,00,000 Crs during next 5 years.
Industrial Capex cycle has revived owing to other initiatives such as ‘Vocal for Local’ and ‘China +1 Strategy.’

Capex outlay increased by ~17% to INR 11.11 lakh crores in FY25 Union budget. Major outlay is for roads at INR 2.78 lakh crore and railways at INR 2.52 lakh crore.

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As per Budget 2023-24 Expansion of the National Highways network by 14,000 km in FY24, INR 20,000 Crs to be mobilized through innovative ways of financing, while in FY 25 MoRTH has received an allocation of ₹2.7 lakh crore, a 15% increase from the previous fiscal year.
The roads sector is likely to account for 18% capital expenditure over FY 2019-25 and Roads worth $200 Bn to be built in next 2 years.
NHAI is coming up with 23 new highways including network of expressways and economic corridors by March 2025.

Roads

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Union Budget aims to provide affordable housing to 1 crore families under Pradhan Mantri Awas Yojana (PMAY), with an investment of INR 10 lakh crore and central assistance of INR 2.2 lakh crore over five years.
The government plans to construct an additional 3 crore houses under the Pradhan Mantri Awas Yojana, encompassing both urban and rural areas.
Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 and contribute 13% to the country’s GDP by 2025.

Housing

Source: ICEMA, IBEF, Mordor Intelligence, Indian Companies.in, Business Standard

Sectoral Growth Drivers

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The Ministry of Agriculture and Farmers' Welfare has been allocated INR 1,52,000 Crores in the 2024-25 Union Budget.

Agriculture

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Logistics

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Indian tractor market stands at ~8,74,000 units and the Indian agricultural tractor market is anticipated to grow at a CAGR of 6.7% over the forecast period 2024-2029.
Increased budgetary allocation to Rural Development, Irrigation Projects, and Subsidies, along with improved credit availability, is anticipated to stimulate higher demand in these sectors.
One hundred PM Gati Shakti Cargo Terminals for multimodal logistics facilities will be developed till 2025.
The logistics market in India is forecasted to grow at a CAGR of 10.5% between 2019 and 2025.
The deeper penetration into Tier II, III & IV towns and the National Logistics Policy promise an efficient and integrated logistics industry in coming years.
Supportive Government policies such as establishment of logistic parks and free trade warehouse zones is expected to spur the market growth through 2025.
Indian warehousing and logistics sector is expected to attract ~$10 Bn investments over the next 4-5 years.

The Government of India has allocated US$ 1.4 Tn under National Infra Pipeline for FY 2019-25.

Warehousing

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Defense

Allocations to Defence Budget remained flat at Rs 4.5 tn yoy.
Capital outlay increased to Rs 1.7 tn in FY25 (+11% YoY over FY24), while revenue expenditure declined by 5% yoy to Rs 2.8 tn in FY25 as compared to FY24).
Major allocations will be towards Aircrafts (23%), Other equipments (36%), Naval fleet, dockyard & projects (18%) and Research & Development (8%)

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The Ministry of Ports, Shipping and Waterways aims to complete projects worth INR 2,00,000 Crs in the next financial year under the Sagarmala Programme.
The Government has included 1,537 projects under the ambitious Sagarmala Programme at a cost of INR 6,50,000 Crs.
Projects worth INR 13,308.41 Crs were awarded in the last three years on upgradation of the major ports.

Ports

Source: ICEMA, IBEF, Mordor Intelligence, Indian Companies.in, The Hindu

Opportunities & New Products

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Fully Electric Mobile Crane
Aerial Work Platforms
Telehandler
180 Tons Crawler Crane
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Telehandler
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180 Tons Crawler Crane
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ACE intends to increase the contribution of exports in total revenues to a significant share over the medium term
Tapping Opportunities in the Defence Sector
Increasing Utilisation Levels of Construction Equipment.
New Product Launches:
India’s First Fully Electric Mobile Crane
India’s Largest Mobile Crane - 180 Tons Crawler Crane
Aerial Work Platforms and Telehandlers.
35 Tons 4X4 Next-Gen Crane.

Evolving Opportunities

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Increased Export Revenue coupled with opportunities in Defence Sector, and increasing utilisation levels of Construction Equipment and Agri business are moving the Company towards counter cyclical domain.

Indian Defence : Customised Cranes, Forklifts, Skid Steer Loaders, Multi Purpose Tractors, Tele handlers and special mobile equipment.
North Eastern States : Increased focus on Infra development.
Foray into AWP segment (Aerial Work Platforms).
NX Series – Next-gen Cranes.

Evolving Opportunities – Defence Sector

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Evolving Opportunities - Exports

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Forma Range of Tractors

Telehandler 2-4 Tons

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Backhoe Loader – Phantom 4x4

ACE intends to increase the contribution of exports in total revenues to a significant share over the next 2-3 years

Accordingly, ACE launched Forma Range of Tractors, Telehandler and Backhoe Loader “Phantom 4x4”, especially designed for International Markets

ACE’s products have been upgraded to new emission norms BS-V CEV which is at par with the global standards. This will help the company increase its sales and open up new opportunities in international markets

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Business Overview

4 years revenue and volume growth

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Volume Growth
11.34% CAGR
14,589
12,310
11,364
10,482
9,493
7,033
FY-20 FY-21 FY-22 FY-23 FY-24 H1-FY25
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Revenue Growth (INR MN)
26.71% CAGR
29,909
22,008
16,404
15,527
12,425
11,603
FY-20 FY-21 FY-22 FY-23 FY-24 H1-FY25
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Cranes

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Average Selling Price: INR ~18-20 lacs

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Average Selling Price: INR ~1.1-1.6 crore

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Pick & Carry Cranes

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• Market leader – 63% market share

Versatile equipment and are used for a wide range of lifting needs, both on and off roads
High quality offering with equitable pricing
Capacity class: 9 Tons to 35 Tons
Sectors: Infrastructure, Construction, Manufacturing, Logistics

Crawler Cranes

Crane Revenue (INR Mn)

• Market Leader (up to 75 Tons)

Crawler / Track Mounted Slew Cranes for rough terrain and off-road heavy lift applications

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21,069
15,295
11,033
7,902
FY21 FY22 FY23 FY24
Products Sold – Volume
8,970
6,584
5,328
4,558
FY21 FY22 FY23 FY24
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Capacity class: 25 Tons to 180 Tons
Sectors: Infrastructure, Construction

Truck Cranes

• No. 3 position in India

High mobility on road and off-road cranes for heavy lift applications
Capacity class: 25 Tons to 60 Tons ( 80 Tons under development)
Sectors: Infrastructure, Construction, Logistics

Average Selling Price: INR ~70-100 lacs

Average Capacity Utilization ~ 70-75%

Cranes

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Average Selling Price: INR ~60-65 lacs

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Average Selling Price: INR ~21 lacs

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Average Selling Price: INR ~11 lacs

Fixed Tower Cranes

• Market Leader – 63% + market share

Application : Lifting, shifting, concreting and erection jobs at civil construction sites
Capacity Class : 5 Tons to 25 Tons (Lifting Heights: up to 300 meters)
Sectors: Infrastructure, Construction (especially Real Estate)

Self Erecting Tower Cranes

• Market Leader – 75-80% market share

Application : Lifting, shifting, concreting and erection jobs at civil construction sites for low to medium height projects
Capacity Class : 24 meters to 36 meters heights
Sectors: Infrastructure, Construction (especially Real Estate)

Lorry Loader Cranes

• No. 2 position in India

Application : Truck mounted Straight Boom and Knuckle Boom Cranes for light lifting, loading and shifting applications
Capacity Class : 6 Ton meters to 50 Ton meters
Sectors: Infrastructure, Construction, Logistics

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Patented Innovations

NXP Series – Multi Activity Cranes

2 Applications in Price of one machine
Manlift cum Pick N Carry
60-70% lower cost
21 Meters & 24 Meters
Safer / Stable than Aerial Platform
ARAI approved – No RTO problems
Self Mobile – No Transportation Cost

NX 360[0] Series – Multi Activity Cranes

2 Applications in Price of one machine
Slew Crane cum Pick N Carry
Precision and Easy erection / handling
50% lower cost compared to slew cranes
Compact size for tight sites
15 Tons & 20 Tons

FP-210 – Piling Crane

2 in 1 Crane
Works as Pick & Carry Crane and can be used for Piling jobs such as:
Cage Handling
Concreting and
Casing Removal
60-70% lower cost

Industry Overview

Cranes

Asia Pacific Crane market is projected to register the highest CAGR from 2020 to 2027 owing to growing construction activities in emerging economies, such as China, India, and the Philippines.
Key factors driving the demand mobile cranes market is the rising investments in infrastructure development
The Crane market is estimated to increase by 142% between FY20 and FY 25.
Manufacturing sector with US$ 1 Trillion potential by 2025 will be another major driver for Cranes, apart from upcoming industrial capex cycle.

ACE Strategy and Initiatives

Focus on increasing capacity utilisation from 60% .
Capitalise on buoyant demand and strong replacement market.
Upgrade the market wherever possible to NX Series – Multi Activity Cranes.
Gain market share in Truck Cranes by leveraging on strong brand equity.
Introduce bigger models of Crawler Cranes.
Capitalise on demand for bigger capacity Tower Cranes (Precast Construction).
Increase the export contribution to revenue.

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Crane Units (000’s)
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3X
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5.29%^
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22
19.41%^
17
7
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FY20
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FY25E

FY30E

Source: Mordor Intelligence, Grand View Research, ICEMA Vision 2030 *Referred to as Material Handling Equipment in ICEMA Vision 2030

^ 5 year CAGR

Construction Equipment

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Average Selling Price:

INR ~22-24 lacs

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Average Selling Price:

INR ~22-24 lacs

Construction Equipment Revenue (INR Mn)

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3,862
2,495
1,762
1,337
FY21 FY22 FY23 FY24
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Average Selling Price:
INR ~60-70 lacs
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Products Sold – Volume

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1,156
738
585 533
FY21 FY22 FY23 FY24
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Average Capacity Utilization ~ 50%
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Average Selling Price:
INR 2~3 crores
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Backhoe Loaders

Used for digging, moving, grading and loading earth and other loose aggregates
Backhoe Loaders come in both 2WD / 4WD configurations
Cost effective, rugged and reliable
Sectors: Infrastructure, Construction, Mining, Manufacturing

Vibratory Rollers

Used to compact aggregates and asphalt and also find application for ground compaction / stabilisation
Capacity Class:
Soil compactors - 10 Tons to 12 Tons
Tandem Rollers - 3.5 Tons and 9 Tons
Sectors: Infrastructure, Construction

Motor Graders

Used for Levelling and Grading aggregate layers in Road Construction
Capacity Class: 100 – 173 HP
Sectors: Infrastructure, Construction, Mining

Piling Rigs

ACE offers Rotary Piling Rigs in tie-up with Sunward
Used for Piling application / foundation work
Capacity Class: 60 Kn to 600 Kn Torque
Sectors: Infrastructure, Construction (Specially Elevated construction)

Industry Overview

Construction Equipment

Key factors driving the growth in Construction Equipment market is the rising investments in infrastructure development.
The growing population in emerging economies such as India has resulted in increased residential and commercial construction activities.
The construction machinery market has witnessed significant growth in the recent past, owing to the increased road development programs undertaken by the central and state government.
Around 100,000 construction equipment are expected to be sold in the local market by 2022-23 an increase of 22-25% from the previous year.
The construction equipment industry is expected to grow by 10-15% in FY24.
Tier-2 / Tier-3 cities and rural areas witnessing increased use of Backhoe Loaders.

ACE Strategy and Initiatives

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Indian Construction Equipment Industry Units (000’s)
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3X
10%^ 250
9%^ Additional
Unlock
Potential
210
130
84
FY20 FY25E FY30E FY30 Vision
^ 5 year CAGR
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Backhoe loader is one of the key focus products for ACE due to significantly large addressable market size of INR 8,000 – 9,000 Crs.
Leverage existing Sales & Service network to grow the Construction Equipment business.
Achieve an annual growth rate of over 50% for the next 3-5 years.
Tap the export potential – launched a new backhoe loader with Perkins engine for the European Markets.

India is the 3[rd] largest CE market globally

The market volume is expected to grow 3x over the next 10 years

The CE market is expected to be one of the champion exporting sectors for India

Source: Mordor Intelligence, Grand View Research, ICEMA Vision 2030

Material Handling Equipment

Forklift

India’s leading Forklift Manufacturer.

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~ 19% market share.
Capacity Class:
Diesel Forklift - 1.5 Tons to 35 Tons
Electric Forklift 1.5 Tons to 8 Tons

Average Selling Price: INR ~10-11 lacs

LPG Forklift – 2 Tons to 5 Tons
In collaboration with Doosan - Korea ACE also offers premium range of Forklifts in the Country.
Wide range of attachments to suit industry specific applications and operations.
First to develop and supply Li-ion technology Electric Forklift Trucks in India.
Sectors: Manufacturing, Logistics, Construction.

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Warehousing Equipment

Warehousing Equipment used in diverse spectrum of industries such as manufacturing, defence, ports, power, logistics, infrastructure and aviation.
High quality and technically advanced Warehousing Equipment, adept to perform various tasks such as loading, unloading & stacking of material as well as distribution and horizontal support.

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Average Selling Price: INR ~ 50K - 5 lacs

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Material Equipment Revenue (INR Mn)
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1,837
1,691
1,521
1,028
FY21 FY22 FY23 FY24
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Products Sold – Volume
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1,517
1,418
1,321
1,068
FY21 FY22 FY23 FY24
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Average Capacity Utilization ~ 75%
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Industry Overview

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Material Handling Equipment

GDP growth, manufacturing expansion and mechanisation to enhance the market size.
Increased investments in Logistics and Warehousing activities to drive sales.
Manufacturing sector with US$ 1 trillion potential by 2025 will be another major driver for growth.
Industrial capex cycle coupled with increased private sector participation and opening of FDI will expand the MHE market.

ACE Strategy and Initiatives

Target to increase market share to 25% over the next 2-3 years.
Further increase penetration by increasing the Network and Customer touch points.
Penetration into the premium segment with Doosan – Korea range.
Increased penetration with Electric Forklifts – specially Food, Beverages and Pharma industry.

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Source: Mordor Intelligence, Grand View Research, ICEMA Vision 2030 Source: Mordor Intelligence, Grand View Research

Agricultural Equipment

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Average Selling Price: INR ~ 5-9 lacs

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Agri Equipment Revenue (INR Mn)
2,371
2,115
2,002 1,980
FY21 FY22 FY23 FY24
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Average Selling Price:
INR ~ 17-20 lacs
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Tractor

Used for agricultural activities, and also for construction and industrial haulage
Capacity Class: 35 HP to 90 HP (in both 2WD / 4WD configurations)
Around 200 dealers for tractor across India
Started with states such as Haryana, Uttar Pradesh, Rajasthan and Punjab and now have presence in Chhattisgarh, Jharkhand, Bihar, west Bengal, Assam, Karnataka, Andhra Pradesh, Maharashtra and Gujarat
Already captured more than 10% market share for tractors in Assam

Harvester Combines

No. 2 position in Track Combines in the Country
Suitable for Wheat, Paddy, Soyabean, Gram, Mustard Sunflower Crops etc.
Engine Power – 62 HP to 101 HP
Major markets – Andhra Pradesh, Telangana, Karnataka, Odisha and Tamil Nadu

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Product Sold – Volume
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4,271 4,085
3,667
2,946
FY21 FY22 FY23 FY24
Average Capacity Utilization ~ 35-40%
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Average Selling Price:

INR ~ 0.70 - 1 lacs

Rotavator

Tractor Rotary Tillers are farmers choice for optimum field preparation
They offer versatility & superior performance for jobs such as tilling preparing large fields

Industry Overview

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Agricultural Equipment

India is one of the largest tractor markets in the world, selling ~ 8,74,000 tractors per annum on average and the Indian tractors market is projected to witness a CAGR 4.5% between 2020 and 2025.
Government initiatives regarding rural development and farm mechanization, along with other factors such as enhancing rural wages and scarcity of farm labour are likely to fuel the tractor demand over the long term.
Government’s focus on doubling MSP and increased production of cash crops will enhance purchasing power of the farmers.
Harvester segment is the second-largest application segment after Tractors, with the market in India projected to register a CAGR of 10.6% during 2020-2025, owing to the rise in agricultural activities and increased mechanisation.
Large number of custom hiring centres are being setup across the country resulting in enhanced consolidated demand.

ACE Strategy and Initiatives

Strengthening Distribution Channel.
Enhancing International presence – SAARC markets, Myanmar, Iraq ,Sudan, Tunisia, East Africa and Ethiopia.
Launched Forma Range of tractors - dedicated products for international market
Increased market penetration with launch of Orchard Special Tractor (26 HP, 4 WD) and Next-gen Light-weight Harvesters.
Financial tie-ups with scheduled commercial banks and NBFCs including SBI, PNB, IndusInd Bank, Cholamandalam Finance, Sundaram Finance, Magma Fincorp, Adani Finance etc. to provide financing to the customers.

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Source: Mordor Intelligence, Grand View Research

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Financial Overview

Historical Consolidated Financial Performance

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Historical Consolidated Financial Performance	Historical Consolidated Financial Performance	Historical Consolidated Financial Performance	Historical Consolidated Financial Performance	Historical Consolidated Financial Performance
Particulars (INR Mn)	FY22	FY23	FY24	H1-FY25
Total Income*	16,404	22,008	29,909	15,527
Total Expenses	14,782	19,387	25,106	12,838
EBITDA	1,622	2,621	4,803	2,689
*EBITDA Margins (%)*	*9.89%*	*11.91%*	*16.06%*	*17.32%*
Depreciation	154	180	232	138
Finance Cost	95	103	232	164
PBT	1,373	2,338	4,339	2,387
Tax	323	608	1,057	597
Profit after Tax	1,050	1,730	3,282	1,790
*PAT Margins (%)*	*6.40%*	*7.86%*	*10.97%*	*11.53%*
Other Comprehensive Income	(3)	0	(2)	4
Total Comprehensive Income	1,047	1,730	3,280	1,794
EPS (Diluted INR)	9.02	14.41	27.56	15.03

* Total Income includes Other Income

Historical Consolidated Balance Sheet

Equities & Liabilities (INR Mn)	FY23	FY24	H1-FY25
(A) Share Capital	238	238	238
(B) Other Equity	8,948	12,060	13,599
Non Controlling Interest	16	17	17
Total - Shareholder Funds	9,202	12,315	13,854
Non Current Liabilities
(A) Financial Liabilities
(i) Borrowings	-	-	-
(ii) Lease Liabilities	7	2	2
(B) Provisions	27	32	36
(C) Deferred tax liabilities (Net)	133	97	131
Total - Non – Current Liabilities	167	131	169
Current Liabilities
Financial Liabilities
(i) Borrowings	62	39	1,138
(ii) Trade Payables	5,009	6,880	6,000
(iii) Other Financial Liabilities	231	414	325
(iv) Lease Liabilities	6	4	2
(D) Other current liabilities	1,296	1,801	1,531
(E) Provisions	25	38	42
(F) Current tax liabilities (Net)	-	70	150
Total – Current Liabilities	6,629	9,246	9,188
Total Equity and Liabilities	15,997	21,692	23,211

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Assets (INR Mn)	FY23	FY24	H1-FY25
(A) Property plant & Equipment	4,723	5,595	5,669
(B) Capital Work in Progress	244	436	535
(C)Right-of-Use Assets	12	5	3
(D)Investmentproperties	115	164	162
(E) Intangible assets	25	31	27
(F) Financial assets
(i) Investments	1,367	2,245	3,931
(ii) Other financial assets	348	110	84
(G) Other non-current assets	41	368	567
(H) Deferred tax assets	-	6	7
(I) Non- Current tax assets (Net)	7	4	5
Total - Non – Current Assets	6,882	8,964	10,990
Current Assets
(A) Inventories	4,185	5,534	5,203
(B) Financial assets
(i) Investments	2,119	3,696	3,437
(ii) Trade receivables	1,693	1,643	2,059
(iii) Cash and cash equivalents	215	482	252
(iv)Bank balances other than(iii)above	275	622	391
(v)Loans	7	8	8
(vi) Other current financial assets	78	94	50
(C) Other Current Assets	543	649	821
Total current assets	9,115	12,728	12,221
Total Assets	15,997	21,692	23,211

Key Consolidated Financial Highlights

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Total Income (INR Mn) EBITDA and EBITDA Margins (INR Mn) PAT and PAT Margins (INR Mn)
3,282
17.32%
29,909 11.53%
16.06%
22,008 11.91% 4,803 7.86% 10.97%
9.89% 1,790
16,404 15,527 2,689 6.40%
2,621
1,730
1,050
1,622
FY22 FY23 FY24 H1-FY25 FY22 FY23 FY24 H1-FY25 FY22 FY23 FY24 H1-FY25
Net Debt to Equity (x) Working Capital Days
Return on Capital Employed (%)
38
26 42.87%
36.68%
-0.20
18 27.60%
13
-0.43 23.40%
-0.48
-0.55
FY22 FY23 FY24 H1-FY25 FY22 FY23 FY24 H1-FY25~
FY22 FY23 FY24 H1-FY25~
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PAT and PAT Margins (INR Mn)
3,282
11.53%
7.86% 10.97%
1,790
6.40%
1,730
1,050
FY22 FY23 FY24 H1-FY25
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*Total income includes other income ~Annualized

Capital Market Data

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Stock Market Performance (as on 30[th] September, 2024)

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160%
140%
120%
100%
80%
60%
40%
20%
0%
Oct 23 Nov 23 Dec 23 Jan 24 Jan 24 Mar 24 Mar 24 Apr 24 May 24 Jun 24 Jul 24 Aug 24 Sep 24
-20%
ACE Sensex
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Price Data (As on 30th September, 2024)	Price Data (As on 30th September, 2024)
Face Value (INR)	2.0
Market Price (INR)	1387.4
52 Week H/L (INR)	1693.1/658.5
Market Cap (INR Mn)	1,65,216.03
Equity Share Outstanding (Mn)	119.1
1 Year Avg. Daily Trading Volume ('000)	468.0

Shareholding Holding pattern (As on 30[th] September, 2024)

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Public
23%
DII
2%
Promoter
65%
FIIs
10%
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Disclamier

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Action Construction Equipment Limited

No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. Certain statements made in this presentation may not be based on historical information or facts and may be "forward looking statements" based on the currently held beliefs and assumptions of the management of Action Construction Equipment Limited, which are expressed in good faith and in their opinion reasonable, including those relating to the Company’s general business plans and strategy, its future financial condition and growth prospects and future developments in its industry and its competitive and regulatory environment.

Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance or achievements of the Company or industry results to differ materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements, including future changes or developments in the Company’s business, its competitive environment and political, economic, legal and social conditions. Further, past performance is not necessarily indicative of future results. Given these risks, uncertainties and other factors, viewers of this presentation are cautioned not to place undue reliance on these forward-looking statements. The Company disclaims any obligation to update these forward-looking statements to reflect future events or developments.

This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. This presentation does not constitute an offer or invitation to purchase or subscribe for any securities in any jurisdiction, including the United States. No part of it should form the basis of or be relied upon in connection with any investment decision or any contract or commitment to purchase or subscribe for any securities. None of our securities may be offered or sold in the United States, without registration under the U.S. Securities Act of 1933, as amended, or pursuant to an exemption from registration there from.

This presentation is confidential and may not be copied or disseminated, in whole or in part, and in any manner.

Valorem Advisors Disclaimer:

Valorem Advisors is an Independent Investor Relations Management Service company. This Presentation has been prepared by Valorem Advisors based on information and data which the Company considers reliable, but Valorem Advisors and the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded. Valorem Advisors also hereby certifies that the directors or employees of Valorem Advisors do not own any stock in personal or company capacity of the Company under review.

For further details, please feel free to contact our Investor Relations Representatives: Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties like regulatory changes, local political or economic developments, and many other factors that could cause our actual results to differ materially from those contemplated by the Mr. Anuj Sonpal relevant forward-looking statements. Gravita India will not be in any way responsible for any action taken Valorem Advisors based on such statements and undertakes no obligation to publicly update these forward-looking statements to Tel: +91-22-49039500 reflect subsequent events or circumstances. Email: [email protected]

ACE- Lifting India’s Growth

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THANK YOU

Action Construction Equipment Ltd. Dudhola Link Road, Dudhola Palwal (Haryana)-121102 INDIA Board : 01275-280111, 280220 Web : www.ace-cranes.com

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AI assistant

Action Construction Equipments Ltd. — Investor Presentation 2024

63900_rns_2024-11-20_3d3c2d75-438d-4ec4-bf08-b4c036904427.pdf

Action Construction Equipment Limited

Date: November 20, 2024

Scrip Code: 532762

For Action Construction Equipment Limited

Table of Contents

Company Overview