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Accor Earnings Release 2011

Oct 18, 2011

1066_iss_2011-10-18_763d41b1-3c89-41a7-bca2-5f5fc9a4dd12.pdf

Earnings Release

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Press Release – Quarterly Information Paris – October 18, 2011

2011 Nine-Month Revenue: Robust growth in the third quarter

***

€510-530 million EBIT target confirmed

  • Positive trends in the third quarter: revenue up 2.7% as reported and 5.8% like-forlike despite high prior-year comparatives
  • Nine-month revenue up 3.8% as reported and 5.8% like-for-like
  • Faster third-quarter growth in the Economy segment led by strong demand and a solid increase in average room rates
  • Expansion at September-end: 28,000 rooms opened, of which 86% through management contracts and franchise agreements. Full-year goal of 35,000 rooms confirmed

Group consolidated revenue for the third quarter and for the first nine months of the year broke down as follows:

Quarter 3 September-end (YTD)
In € millions 2010 (1) 2011 Change
reported
Change
like-for
like (2)
2010 (1) 2011 Change
reported
Change
like-for
like (2)
Upscale & midscale 878 907 +3.3% +5.3% 2,493 2,605 +4.5% +5.7%
Economy 490 516 +5.3% +7.5% 1,351 1,427 +5.6% +6.8%
Economy US 165 153 -7.1% +5.1% 432 407 -5.8% +4.2%
HOTELS 1,533 1,576 +2.8% +6.0% 4,276 4,438 +3.8% +5.9%
Other businesses 48 48 - - 154 158 +3.0% +2.9%
Total Group 1,580 1,623 +2.7% +5.8% 4,429 4,597 +3.8% +5.8%

(1) After reclassifying €31 million in Asia-Pacific region Allegiance Marketing revenue from "Other businesses" to "Upscale & Midscale"

(2) at constant scope of consolidation and exchange rate

Nine-month revenue at September-end 2011 up 3.8% as reported and 5.8% like-for-like

Revenue for the first nine months of 2011 amounted to €4,597 million, shaped by the following factors:

  • Expansion added €80 million to revenue and 1.8% to reported growth. The increase was attributable principally to the opening of 224 hotels, representing nearly 28,000 rooms, during the first nine months of the year.
  • Ongoing deployment of the asset-right strategy reduced revenue by €163 million and reported growth by 3.7%.
  • The currency effect was a negative impact of €7 million or 0.2%, due to the unfavorable change in the US dollar rate beginning in the second quarter (which reduced revenue by €33 million), while the Australian dollar continued to have a positive impact on revenue.

Underlying revenue growth came to 5.8% in the third quarter, lifted by a steady rise in occupancy rates and a recovery in average room rates in all segments.

Third-quarter revenue up 2.7% as reported and 5.8% like-for-like

Third-quarter revenue amounted to €1,623 million, shaped by the following factors:

  • An ongoing overall improvement in RevPAR led by occupancy rates and average room rates.
  • Expansion, which increased revenue by €30 million, adding 1.9% to reported growth. The increase reflected the opening of 116 hotels representing nearly 14,300 rooms, of which 4,700 related to the acquisition of Citea and nearly 2,700 related to the 24 Mercure hotels in the United Kingdom taken over under franchise agreements.
  • Changes in the scope of consolidation arising from the ongoing deployment of the asset-right strategy reduced revenue by €61 million and reported growth by 3.9%.
  • The currency effect was a negative €18 million or 1.1%, mainly reflecting the unfavorable change in the exchange rate for the US dollar against the euro, while the Australian dollar in particular had a positive impact on revenue.

At constant scope of consolidation and exchange rates, the like-for-like increase for the first nine months of the year was 5.8%.

Upscale & midscale Hotels: revenue up 5.3% like-for-like to €907 million in the third quarter 2011

Revenue in the Upscale & midscale segment rose 3.3% as reported in the third quarter, including like-for-like growth of 5.3%. Despite less favorable prior-period comparatives than in the first two quarters, RevPAR in the third quarter posted substantial gains, led by increases in occupancy rates and average room rates.

Economy Hotels excluding the United States: revenue up 7.5% like-for-like to €516 million in the third quarter 2011

Revenue from Economy hotels excluding the United States rose by a very solid 5.3% as reported and 7.5% like-for-like. Revenue continued to increase at a faster pace, mainly driven by improvements in occupancy rates in Europe.

Geographic focus – Third quarter

The third quarter saw a solid performance in France, one of the most dynamic market in Europe, with increases of 6.7% like-for-like in the Upscale & midscale segment and 7.1% like-for-like in the Economy segment. Growth was led by an exceptional summer season, particularly in Paris.

  • In the Upscale & midscale segment, RevPAR again rose sharply in the third quarter and remained mainly driven by average room rates. All the brands benefited from summer season demand and posted robust improvements in key indicators, especially Sofitel with a doble-digit rise in RevPAR.
  • In the Economy segment, occupancy rates continued to improve, gaining 1.9 points over the quarter, while average room rates recovered sharply, with a 2.6% increase. Revenue growth was mainly driven by demand, especially in Paris.

In Germany, revenue for the third quarter was up 1.8% like-for-like in the Upscale & midscale segment and 2.6% like-for-like in the Economy segment. Business was adversely impacted by an unfavorable calendar effect, owing to the large number of corporate events held in third-quarter 2010. Higher demand nonetheless offset the decline in average room rates in both Upscale & midscale and Economy hotels.

In the United Kingdom, third quarter like-for-like revenue growth stood at 6.6% in the Upscale & midscale segment and 9.8% in the Economy segment. Business was led by a dynamic London market, where occupancy rates of over 90% enabled rate increases across all segments. RevPAR growth was driven by both occupancy rates and average room rates. The third quarter also saw stronger demand in other regions.

Demand remained very strong in emerging markets. In the Asia-Pacific region, revenue grew 10.0% like-forlike in the Upscale & midscale segment and 10.9% like-for-like in the Economy segment. In Latin America, revenue was up 10.8% like-for-like in Upscale & midscale hotels and 19.0% like-for-like in Economy hotels. In Brazil, demand rose sharply while the hotel offering was unchanged, enabling a robust increase in average room rates in both Upscale & midscale and Economy segments.

Economy Hotels in the United States: revenue up 5.1% like-for-like to €153 million in the third quarter 2011

Revenue in the US Economy Hotels segment saw its strong rise since the beginning of the year, increasing 5.1% in the third quarter alone. It was attributable to a 1.8-point rise in occupancy rates and a 1.7% improvement in average room rates. The increase was especially strong in September, when occupancy rates were up 2.2 points and average room rates up 2.7%. The relatively unfavorable economic environment continued to show the effects of higher unemployment.

Motel 6 continued to expand its network with 31 hotels opened under franchise agreements in the first nine months of the year. The brand benefited from a substantial increase in franchising fees, which were up 26% at end-September, thanks to the transformation of its business model towards asset-light.

Outlook for 2011: continuation of positive first-half trends

With a good revenue performance in the summer months and in September, the third quarter was in line with the positive trends noted in the first six months of the year. Revenue growth was faster in the Economy segment, led by strong demand and a recovery in average room rates.

The Group maintained its sustained expansion dynamic, opening 28,000 rooms during the first nine months of the year, of which 14,300 in the third quarter alone, and has confirmed its full-year target of 35,000 rooms.

Against this backdrop and in light of the following factors:

  • Ongoing sustained sales in the fourth quarter and the absence of any signs of a slowdown in demand.

*****

  • A flow-through ratio objective unchanged at 50%.

Accor is confirming its full-year EBIT target of €510-530 million.

Significant transactions and events of the third quarter

Investor Day 2011

At Investor Day on September 13, Accor announced a number of major developments concerning its brand, operating strategy and financial objectives, including:

  • A new architecture for the Group's economy brands built around ibis.
  • A sharp acceleration in Motel 6's transformation to a 100% asset-light model.
  • Annual expansion targets of 35,000 rooms in 2011 and 40,000 beginning in 2012
  • Confirmation of the property asset disposal program already underway and the announcement of a new plan for 2013-2015 to reduce adjusted net debt by €1.0 billion, increasing the total reduction to €2.2 billion for the 2011-2015 period.
  • The following financial objectives:
  • Generate structurally positive free cash flow.
  • Improve the Group's EBIT margin by 2-4 points over the medium term, in particular by optimizing the performance at hotels owned by the Group or leased under fixed or variable rent leases.

Completion of the sale of Lenôtre

On September 22, 2011, following approval by competition authorities, Accor completed its sale of Lenôtre to Sodexo.

In line with its asset-right strategy, Accor completed the disposal of the Pullman Paris Bercy and the Sofitel Arc de Triomphe under sale-and-management agreements

Accor carried out two major real estate transactions in Paris:

  • The sale of the Pullman Paris Bercy for €105 million, including €9 million in renovation costs to be paid by the buyer.
  • The sale of the Sofitel Arc de Triomphe for €69 million, including €25 million in renovation costs to be paid by the buyer.

24 hotels in the United Kingdom taken over under franchise agreements

On September 30, Accor signed a franchise contract for 24 hotels, representing 2,664 rooms, with Jupiter Hotels Ltd, the new owner of the Jarvis hotel network. This is the biggest franchise contract that Accor has signed in 2011. The hotels are already operating under the Mercure brand, which has 68 hotels in the United Kingdom.

Consequently, Accor is well on its way to attaining its goal of a network of 300 hotels in the UK by 2015.

Transaction carried out since September 30, 2011

Disposal of seven Suite Novotel hotels in France

Accor announced the sale of seven Suite Novotel hotels in France for €77 million, as part of its asset-light strategy. Representing a total of 930 rooms, the hotels will be leased back under variable-rent contracts. The transaction will be carried out before the end of 2011 with a consortium of leading French institutional investors through a property investment fund (OPCI) managed by La Franchise REM and Atream as asset manager. It includes an €8.7 million renovation program, of which €4.7 million will be financed by the buyer.

*****

Upcoming events

  • January 17, 2012: Fourth-quarter 2011 revenue

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

Agnès Caradec Senior Vice President Communications & External Relations Phone : +33 1 45 38 87 52

Elodie Woillez Phone: +33 1 45 38 87 08

MEDIA RELATIONS INVESTOR RELATIONS CONTACTS

Sébastien Valentin Senior Vice President Financial Communications & Investor Relations Phone: +33 1 45 38 86 25

Olivia Hublot Investor Relations Phone:+33 1 45 38 87 06

Revenue

Quarter 1 Quarter 2 First-half Quarter 3 September end (YTD)
In € thousand 2010 (1) 2011 2010 (1) 2011 2010 (1) 2011 2010 (1) 2011 2010 (1) 2011
Upscale & midscale 726,226 769,857 888,513 928,062 1,614,739 1,697,919 877,844 906,766 2,492,583 2,604,685
Economy 384,721 411,764 476,356 499,506 861,078 911,271 489,966 515,766 1,351,044 1,427,036
Economy US 118,032 120,572 148,861 132,903 266,893 253,475 165,024 153,283 431,918 406,758
HOTELS 1,228,979 1,302,194 1,513,731 1,560,471 2,742,710 2,862,665 1,532,834 1,575,814 4,275,544 4,438,479
Lenôtre 23,603 25,090 28,766 31,398 52,368 56,488 20,784 20,899 73,153 77,387
Holding and Other 26,914 26,490 26,694 27,574 53,609 54,065 26,827 26,691 80,435 80,755
Other businesses 50,517 51,580 55,460 58,973 105,977 110,552 47,611 47,590 153,588 158,142
Total Group 1,279,496 1,353,774 1,569,191 1,619,444 2,848,687 2,973,217 1,580,445 1,623,404 4,429,132 4,596,622
Quarter 1 Quarter 2 First-half Quarter 3 September end (YTD)
In % Change Change L/L Change Change L/L Change Change L/L Change Change L/L Change Change L/L
reported (2) reported (2) reported (2) reported (2) reported (2)
Upscale & midscale 6.0% +5.7% +4,5% +6,2% +5,2% +6,0% +3,3% +5,3% +4,5% +5,7%
Economy 7.0% +5,9% +4,9% +6,7% +5.8% +6,4% +5,3% +7,5% +5,6% +6,8%
Economy US 2.2% +4,1% -10,7% +3,4% -5,0% +3,7% -7,1% +5,1% -5,8% +4,2%
HOTELS 6.0% +5,6% +3,1% +6,1% +4,4% +5,9% +2,8% +6,0% +3,8% +5,9%
Lenôtre +6.3% +7,2% +9,2% +9,9% +7,9% +8,7% +0,6% +0,5% +5,8% +6,4%
Holding and Other -1.6% -2,5% +3,3% -2,4% +0,9% -0,1% -0,5% -0,4% +0,4% -0,2%
Other businesses +2.1% +2,0% +6,3% +6,3% +4,3% +4,3% -0,0% +0,0% +3,0% +2,9%
Total Group +5.8% +5,5% +3,2% +6,1% +4,4% +5,8% +2,7% +5,8% +3,8% +5,8%

(2) at constant scope of consolidation and exchange rate (1) After reclassifying €31 million in Asia-Pacific region Allegiance Marketing revenue from "Other businesses" to "Upscale & Midscale"

RevPAR excluding tax by segment (September end)

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RevPAR excluding tax by segment (3rd quarter)

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RevPAR excluding tax by country (September end)

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1
%
1.
8
+
1.
5
+
4
3
1.
9
%
+
1.
3
%
+
27 4.
9
%
+
3.
7
%
+
4.
9
%
+

(1) at comparable scope of consolidation and exchange rates.

RevPAR excluding tax by country (3rd quarter)

UPS
CA
LE
AN
D M
IDS
CA
LE
HO
TEL
S
of
Nb
Oc
Ra
te
cu
pa
ncy
Av era
ge
roo
m r
ate Re
vP
AR
Re
vPA
R b
Q3
try
y c
oun
roo
ms
Su
bsi
dia
ries
Su
bsi
dia
ries
Su
bsi
dia
ries
Su
bsi
dia
ries
Su
bsi
dia
ries
& ma
ed
nag
(
)
in l
l cu
oca
rre
ncy
(
in %
)
(c
ts rep
hg
in p
ort
ed)
(c
/L (
hg
in p
ts L
1)
)
(c
hg
in %
rep
ort
ed)
(c
L/L
hg
in %
(
1)
)
(c
hg
in %
rep
ort
ed)
(c
L/L
hg
in %
(
1)
)
(c
hg
in %
rep
ort
ed)
Fra
nce
27
7
6
9
,
7
3.
7
%
2.
9
+
2.
5
+
1
1
4
5.
6
%
+
3.
9
%
+
8
4
9.
8
%
+
+7
6
%
2.
2
%
+
Ge
rm
any
1
8,
5
2
8
7
0.
6
%
2.
1
+
2.
1
+
8
1
0.
8
%
-
2.
5
%
-
5
7
2.
3
%
+
0.
6
%
+
2.
6
%
+
Ne
the
rla
nd
s
3,
5
2
8
7
5.
3
%
1.
4
+
1.
4
+
8
6
5.
2
%
+
5.
2
%
+
6
4
+7
2
%
+7
2
%
8.
9
%
+
Be
lg
ium
1,
6
77
5.
7
7
%
2.
1
-
3.
9
-
8
9
4.
0
%
+
5.
5
%
+
6
8
1.
2
%
+
0.
4
%
+
1.
6
%
+
Sp
ain
2,
7
3
9
6
8.
7
%
2.
8
+
2.
8
+
7
2
4.
5
%
+
4.
4
%
+
5
0
8.
9
%
+
8.
8
%
+
+7
3
%
Ita
ly
3,
8
8
4
7
0.
3
%
3.
0
+
3.
3
+
9
6
0.
2
%
-
0.
5
%
-
6
7
4.
3
%
+
4.
4
%
+
0.
3
%
+
(
in £
)
UK
5,
5
4
1
8
6.
3
%
3.
9
+
3.
9
+
9
7
3.
5
%
+
2.7
%
+
6
8
8.
4
%
+
6
%
+7
6.
2
%
+

(1) at comparable scope of consolidation and exchange rates.

ECO
S
NO
MY
HO
TEL
of
Nb
Oc Ra
te
cu
pa
ncy
Av era
ge
roo
m r
ate Re vP
AR
Re
vPA
R b
Q3
try
y c
oun
roo
ms
Su
bsi
dia
ries
Su
bsi
dia
ries
Su
bsi
dia
ries
Su
bsi
dia
ries
Su
bsi
& ma
dia
ries
ed
nag
(
in l
l cu
)
oca
rre
ncy
(
in %
)
(c
hg
in p
ts rep
ed)
ort
(c
hg
in p
/L (
ts L
1)
)
(c
hg
in %
rep
ed)
ort
(c
hg
in %
L/L
(
1)
)
(c
hg
in %
rep
ed)
ort
(c
hg
in %
L/L
(
1)
)
(c
hg
in %
rep
ed)
ort
Fra
nce
3
9
8
5
7,
3
%
77
2.
5
+
1.
9
+
5
2
4.
0
%
+
2.
6
%
+
4
0
5
%
+7
5.
4
%
+
4
%
+7
Ge
rm
any
5,
1
3
9
1
5
77
%
5
2.
+
2.
4
+
5
5
0.
0
%
-
0.
6
%
-
4
2
3.
3
%
+
2.
6
%
+
3.
2
%
+
Ne
the
rla
nd
s
2,
4
1
4
8
1.
1
%
0.
9
-
0.
9
-
7
6
8.
2
%
+
8.
2
%
+
6
1
+7
0
%
+7
0
%
+7
0
%
ium
Be
lg
2,
6
9
1
8
0.
7
%
4.
1
+
3.
8
+
6
1
1.
8
%
+
2.
5
%
+
4
9
+7
2
%
+7
.7
%
4.
8
%
+
Sp
ain
4,
8
3
8
6
8.
4
%
6.
5
+
6.
6
+
4
9
0.
4
%
+
0.
4
%
+
3
4
1
0.
8
%
+
1
1.
2
%
+
1
0.
8
%
+
Ita
ly
1,
5
5
2
7
6.
5
%
6.
0
+
6.
0
+
5
8
0.
2
%
+
0.
2
%
+
4
4
8.
8
%
+
8.
8
%
+
8.
8
%
+
UK
(
in £
)
9,
1
2
1
8
4.
3
%
6.
6
+
6.
8
+
4
6
1.
1
%
+
1.
4
%
+
3
9
9.
7
%
+
1
0.
3
%
+
9.
4
%
+
US
A (
in \$
)
7
0,
3
5
3
6
9.
4
%
2.
4
+
1.
8
+
4
5
2.
5
%
+
1.7
%
+
3
1
6.
1
%
+
4.
5
%
+
6.
1
%
+

(1) at comparable scope of consolidation and exchange rates.

2010 Year-to-Date RevPAR excl tax 1

LS
HO
TE
: R
evP
AR
by
ent
se
gm
Su
bsi
dia
ries
Oc
te
cup
anc
y ra
Ave
e R
rag
Ra
te
oom
Rev
PA
R
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Up
le a
nd
Mid
le E
(
in €
)
sca
sca
uro
pe
54
.1%
67
.0%
69
.9%
.5%
62
90 92 89 93 48 61 62 58
(
in €
)
Eco
Eur
nom
y
ope
59
.3%
72
.6%
74
.8%
67
.3%
53 54 53 54 31 39 39 37
US
(
in \$
)
Eco
nom
y
56
.6%
63
.2%
67
.0%
57
.5%
40 42 44 40 23 26 29 23
UPS
CAL
E AN
D M
IDS
CAL
E HO
TEL
S
f
Nu
mb
er o
Oc
te
cup
anc
y ra
Ave
e R
Ra
te
rag
oom
Rev
PA
R
(in
loca
l cu
)
rren
cy
roo
ms
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Fra
nce
29
59
7
,
54
.9%
69
.6%
70
.9%
62
.8%
10
8
11
0
10
8
11
5
59 77 77 72
Ge
rma
ny
19
40
9
,
58
.5%
65
.5%
68
.4%
67
.0%
82 82 82 85 48 54 56 57
Net
her
lan
ds
5
3,
47
54
.9%
70
.8%
73
.9%
68
.7%
88 89 81 87 48 63 60 60
Be
lg
ium
1,
80
2
62
.6%
77
.5%
77
.8%
74
.4%
10
0
97 86 10
2
62 75 67 76
Sp
ain
2,
38
5
46
.4%
61
.7%
65
.9%
56
.0%
75 76 69 72 35 47 46 40
Ital
y
3,
71
5
49
.4%
66
.7%
67
.3%
59
.2%
83 93 96 86 41 62 65 51
(
in £
)
UK
5,
64
1
71
.3%
79
.0%
82
.4%
77
.0%
77 78 76 83 55 62 63 64
ECO
NOM
Y H
OTE
LS
Nu
mb
f
er o
Oc
te
cup
anc
y ra
Ave
e R
rag
Ra
te
oom
Rev
PA
R
(in
loca
l cu
)
rren
cy
roo
ms
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Fra
nce
53
41
8
,
61
.6%
75
.0%
74
.7%
67
.9%
52 52 50 53 32 39 37 36
Ge
rma
ny
15
27
4
,
59
.6%
69
.5%
75
.0%
69
.6%
54 54 55 55 32 38 41 38
Net
her
lan
ds
2,
41
0
57
.7%
80
.4%
82
.1%
72
.4%
64 73 70 69 37 58 57 50
Be
lg
ium
2,
39
2
64
.6%
75
.9%
76
.7%
72
.6%
66 67 60 68 43 51 46 49
Sp
ain
4,
68
0
47
.5%
58
.5%
62
.0%
50
.4%
50 50 49 49 24 30 30 25
Ital
y
1,
55
2
53
.9%
70
.4%
70
.5%
64
.9%
61 61 57 56 33 43 40 37
UK
(
in £
)
8,
98
4
63
.4%
75
.5%
.8%
77
72
.5%
45 46 46 48 29 35 36 35
in \$
US
A (
)
76
07
1
,
56
.6%
63
.2%
67
.0%
57
.5%
40 42 44 40 23 26 29 23

Given significant changes in VAT rates in Germany and United-Kingdom in 2010, RevPAR are presented excluding VAT from now.

1