Leifheit AG

Investor Presentation • May 11, 2023

Investor Presentation Q1 2023

Disclaimer

This presentation contains forward-looking statements which are based on the management's current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit's ability to control or estimate precisely, such as statements on the future market environment and economic conditions, the behavior of other market participants and government measures.

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements are based prove inaccurate, actual results could differ materially from the results cited explicitly or contained implicitly in these statements. Leifheit neither intends to, nor does it accept any specific obligation to update forward-looking statements to reflect events or developments after the date of this presentation.

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-date, accurate, complete or of good quality or for the suitability of the information for specific purposes.

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong or incomplete information is excluded.

Q1 2023 consumer climate very unfavorable

GfK consumer climate index

Source: GfK

Executive Summary Q1 2023

Leifheit AG has a strong vision: to become a Procter & Gamble of consumer durables

"Scaling Up Success" strategy with focus on superior products, effective advertising and increased distribution

Our strategy delivered great results before Ukraine war: 2019-2021 CAGR turnover +11% and EBIT +43%

Group revenue of 70.3 m€ in the first quarter of 2023, slightly below the previous year's figure of 71.8 m€

Positive Group EBIT, but burdened by high input costs and depressed consumer sentiment

Cash end q1 2023 up by 10.5 m€ vs year before

Leifheit makes top quality household products

Profi Floor Wiper 4.7 stars

5 Sterne	84%
4 Sterne	9%
3 Sterne	3%
2 Sterne	1%
1 Stern	2%

CLEAN TWIST Disc Mop Ergo 4.6 stars

5 Sterne	78%
4 Sterne	14%
3 Sterne	4%
2 Sterne	2%
1 Stern	2%

5 Sterne	779
4 Sterne	149
3 Sterne	40
2 Sterne	29
1 Stern	30

Linomatic 500 Deluxe 4.5 stars

5 Sterne	77%
4 Sterne	11%
3 Sterne	5%
2 Sterne	2%
1 Stern	6%

Leifheit is financially solid and pays good dividends to shareholders

Strong financial structure in m€

112 114 47 47 57 65 0 50 100 150 200 250 31/12/2022 31/03/2023 Liabilities Other provisions and liabilities Pension reserves Equity 58 58 4 5 ^{56 70} 62 60 ^{36 33} 0 50 100 150 200 250 31/12/2022 31/03/2023 Assets Cash and financial assets Inventories Receivables and other current assets Other non-current assets Non-current assets 216 226 216 226

Solid long-term stock performance in %

Turnover in Q1 third-highest sales in a first quarter within the last 15 years

• Group turnover in Q1 2023 at 70.3 m€ is only slightly below the previous year (Q1 2022: 71.8 m€).
• Previous year's Q1 figure was not yet burdened by the Russia-Ukraine war.

Positive EBIT despite lacking contribution margins from turnover decline and a lower foreign currency result

		Q1 2022	Q1 2023	∆
Group turnover	m€	71.8	70.3	-2.1%
Gross margin	%	40.9	40.5	-0.4 pps
Foreign currency result	m€	1.0	0.4	-64.8%
EBIT	m€	2.7	2.3	-11.8%
EBIT margin	%	3.7	3.3	-0.4 pps
Earnings before taxes (EBT)	m€	2.5	1.9	-23.1%
Net result for the period	m€	1.8	1.3	-31.5%
EPS	€	0.19	0.13	-31.6%

• Foreign currency result decreased by 0.6 m€ to 0.4 m€ (Q1 2022: € 1.0 million) due to exchange rate developments.
• Despite persistent inflation and consumer restraint especially in the core market Germany, the Leifheit Group still achieved positive EBIT.
• Sales price increases gradually having an effect but were only partially able to compensate for increased purchasing und production costs.

Group earnings development

Steadily increasing gross margins in the last three quarters

		Q2 2022	Q3 2022	Q4 2022	Q1 2023
Gross Margin	%	36.0	37.9	39.7	40.5

Free cash flow improved from -15.6 m€ in Q1 2022 to -3,4 m€ in Q1 2023

in m€	Q1 2022	Q1 2023	∆
Cash flow from operating activities	-13.7	-2.1	11.6
Cash flow from investment activities	-1.9	-1.3	0.6
Cash flow from financing activities	-0.2	-0.1	0.1
Free cash flow1	-15.6	-3.4	12.2
in m€	31/03/2022	31/03/2023	∆
Cash and cash equivalents at the end of reporting period	22.3	32.8	10.5
Financial liabilities	-	-	-

• Free cash flow traditionally negative in Q1 due to seasonal factors, but improved significantly by 12.2 m€ in Q1 2023.
• Significant increase in cash and cash equivalents by 10.5 m€ compared with Q1 2022.
• Cash outflow from financing activities was stable at -0.1 m€ (Q1 2022: -0.2 m€).

¹Cash flow from operating activities and from investment activities, adjusted for incoming and outgoing payments in financial assets and, if existing, from acquisition and divestiture of business divisions.

Leifheit Group remains in a solid financial position

• Lower increase in working capital in Q1 2023 compared to the same period of the previous year
• Seasonal increase of trade receivables by 16.3 m€
• Decrease of 2.1 m€ in inventories
• Increase in trade payables and other liabilities of 6.5 m€ due to higher liabilities to suppliers

Our purpose? Happy consumers!

Scaling-Up Success, i.e. heavy TV ad spend, was tested before COVID-19 in the Netherlands with remarkable results

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35

45

While we increased advertising spend, our revenue and EBIT grew, so we will return to that growth mode as soon as possible 1

TV advertising works! 202 240 256 180 200 220 240 260 2019 2020 2021 Turnover Household & Wellbeing 9.9 18.8 20.1 0 0 0 0 0 2019 2020 2021 Group EBIT Gross spending for advertising Leifheit & Soehnle Turnover development m€ Group EBIT m€

Gross spending TV advertising

2019 2020 2021

31

37

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20

25

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m€

3

Leifheit & Soehnle

"Our most long-lasting products" campaign aims for sustainability 1

High quality and along with it long life cycle products belong to the DNA of the Leifheit brand.

A major part of our assortment is being produced in Europe in our own factories where we have full quality control.

Strongly convinced from our product quality we often give longer warranty period than the competition or as required from the legislative authority.

Investor Presentation May 2023 15

"Electricity Savers" campaign encourages consumers to switch to power-free laundry drying 1

• The current market situation offers the opportunity to further promote our energy-saving, durable products.
• In view of rising energy prices, many households are currently looking for ways to reduce their energy consumption and thus also their electricity costs.
• Switching from electric dryers to Leifheit Pegasus and Linomatic dryers not only saves electricity and money, but also reduces CO² emissions.
• Saving electricity costs by up to 200 €/year*.

¹ Cool Innovations in electrical cleaning

• New Regulus Aqua PowerVac Pro, which vacuums, mops and dries all in one, can reach into every corner thanks to its new corner glider with Micro-Duo wipe cover.
• New Clean Tenso Power steam cleaner provides hygienic cleaning without chemical products while also saving water. To underline the Clean Tenso Power's high quality and durability, it is supplied with an extended warranty period.

² We are successfully expanding our distribution network

Examples for POS presentations at new customers in France, Netherlands, Bulgaria, Poland, Czech Republic and Romania in 2023

⁴ We create a fun, fast, friendly and fearless winning culture

13 % increase in turnover per employee FY 2022 vs. FY 2019 4

Distribution of the European business volume to three logistics locations with short distances to our customers 4

• New central European logistics hub (Leifheit Distribution Western Europe, LDW) for our Leifheit and Soehnle products at the logistics site in Chablis, France, which was previously operated exclusively by our subsidiary Birambeau.
• Distribution across three logistics locations brings cost advantages, shortens transport routes to our customers and simultaneously reduces CO² emissions.
• New logistics platform will gradually go into operation beginning in the second quarter of 2023.

Forecast 2023 confirmed

	Forecast 2023
Group turnover	Slightly below the previous year
Turnover Household	Noticeably below the previous year
Turnover Wellbeing	Noticeably below the previous year
Turnover Private Label	Slightly above previous year's level
Group EBIT	Positive, in the lower single-digit million Euro range
Free Cashflow	Positive, in the lower single-digit million Euro range

ESG-Outlook: New strategic sustainability goals Focus on climate neutrality till 2030 1

Read more at our • Substantially reduce • Energy: • Compensate non • Climate balance for our sustainability report 1 the emissions of direct increase efficiency, avoidable emissions most important sites in greenhouse gases savings and share of by means of certified scope 1 and scope 2 (scope 1 emissions) renewable energies projects for climate established in 2022 protection • 100% renewable • Mobility: • Yearly climate balance energies with a reduce of vehicle fleet in the future to measure electricity mix emissions at our sites, progress (scope 2 emissions) reduce CO emissions 2 of employees' drive • Substantially reduce the emissions of indirect • Products: emissions (scope 3) long-lasting and high quality products with long life cycle, increase recycled share in products, packaging and displays	Analyse our emissions	Objectives until 2030	Emission reduction measures until 2030	Compensate
lean production, reduce e.g. electricity transport routes (upstream + downstream) and supply logistics 1 Scope-1- und Scope-2-Emissionen.			• Distribution:		2022 www.leifheit-group.com/en/investor relations/reports-and-presentations/ Scope 1: direct emissions from the company's owned or controlled resources e.g. gas, fuel, refrigerants Scope 2: indirect emissions from purchased energy, Scope 3: indirect emissions in the value chain,

Your Questions

please.

Household and Private Label segment almost at previous year's level, Wellbeing segment still burdened by consumer restraint

Group turnover by segment

Q1 2019 – Q1 2023 in m€

• Turnover in Household segment with -1.6% slightly below previous year (Q1 2022: 59.5 m€).
• Wellbeing segment declined by -11.0%. Business activity in this segment continued to be affected by the difficult market conditions and consumer restraint.
• Private Label segment generated turnover of 7.6 m€, thus roughly at the previous year's level.

Russia-Ukraine war and continuing inflation weigh on private consumption

Group turnover by region

Q1 2019 – Q1 2023 in m€

Group turnover by region

Q1 2023

• Germany: Exceptionally strong consumer restraint in the backdrop of general uncertainty had a significant negative impact on turnover development.
• Central Europe: While turnover in France and Belgium was below the previous year's level, important markets such as the Netherlands, Italy and Spain led to partly significant increases compared to the same period of the previous year.
• Eastern Europe: Significant double-digit turnover growth in Romania, among others, but still low consumer demand in the important Eastern European markets of Czech Republic and Poland.

Leifheit Group structure

Our European production footprint ensured reliable supply to customers despite COVID-19-related supply chain challenges

Distribution in all relevant distribution channels

We were able to react flexibly to the changed capacity utilization in production and logistics by reducing remaining vacation time and credits on working time accounts and by cutback in the numbers of temporary workers

Long-term financial overview

I π	m

		2018	2019	2020	2021	2022
Group turnover	m€	234.2	234.0	271.6	288.3	251.5
Profitability
▪ Gross margin	%	43.6	43.1	45.0	42.3	38.7
▪ Cash flow from operating activities	m€	10.2	15.9	4.0	16.4	14.0
▪ Free cash flow	m€	3.7	10.1	-5.5	9.6	8.8
▪ EBIT	m€	13.1	9.9	18.8	20.1	2.8
▪ EBIT margin	%	5.6	4.2	6.9	7.0	1.1
▪ EBT	m€	11.9	8.5	17.7	19.3	2.3
▪ Net result for the period	m€	8.4	5.8	12.5	14.2	1.2
ROCE1 ▪	%	10.5	8.2	14.1	13.8	1.8

-1

¹ Definition of ROCE changed in 2019, ROCE 2018 adjusted for comparability reasons

Long-term financial overview

		2018	2019	2020	2021	2022
Per share
Net result for the period, EPS2	€	0.88	0.61	1.32	1.49	0.13
Free cash flow	€	0.39	1.06	-0.57	1.00	0.92
Dividend	€	1.05	0.55	1.05	1.05	0.702
Special dividend	€	--	--	--	--
Investments	m€	6.6	6.0	9.6	7.3	5.4
Depreciation	m€	6.9	8.2	8.5	7.8	7.5
		31/12/2018	31/12/2019	31/12/2020	31/12/2021	31/12/2022
Employees	No.	1,119	1,106	1,098	1,080	1,063
Balance sheet total1	m€	221.8	214.6	230.0	238.8	216.1
Equity	m€	101.8	96.2	100.4	111.3	112.5
Equity ratio	%	45.9	44.8	43.7	46.6	52.0
Liquidity	m€	50.9	50.3	38.8	38.1	36.3

¹ Not including repurchased treasury shares

² Dividend proposal

Experienced Management

Henner Rinsche CEO

Previous experience

• President Europe at SodaStream
• Various leading positions at Procter & Gamble, PepsiCo, Danone and Henkel

Core competencies

• General management and consumer goods marketing

Igor Iraeta Munduate COO

Previous experience

• Many years of experience as CTO at Igus GmbH and Stoba Präzisionstechnik
• Various technical management positions at Robert Bosch GmbH

Core competencies

• Digitalization, IoT, Industry 4.0, implementation of lean production systems, agile "Scrum" methods

Marco Keul CFO

Previous experience

• Resp. for Controlling, IT/Business processes and internal sales services as Vice president finance at Leifheit AG
• Years of experience as Head of Controlling at Leifheit AG

Core competencies

• IT, Finance & Controlling

Committed to shareholder returns

¹ Based on the particular closing price at year-end

²2022 proposal to the AGM

Soehnle awards (selection)

Body analysis scales Shape Sense Connect 100 + 200

Blood pressure monitors AirFresh Clean 400 Systo Monitor 200 + 300

Leifheit – more than 60 years of passion for housework

European competitors by category

Cleaning				Laundry care
Spontex Tonkita Swiffer Kärcher		Rival Vileda		Vileda Wenko Metaltex	Gimi	Brabantia Juwel Rörets	Artweger Stewi
							Blome
Kitchen goods				Wellbeing
	Tescoma	WMF	Gefu	Bosch		Laica	Tanita
Zyliss	Rösle Oxo	Fackelmann	Lurch	ADE Sanitas		Homedics	Beurer
Brabantia	Westmark	Emsa	Tefal		Withings		Terraillon

Significant free float and international investors

Shareholder structure

¹ Definition of German stock exchange for indices 2 Including shareholdings of the management board

• MKV Verwaltungs GmbH, Grünwald (GER), 10.03%
• Ruthild Loh, Haiger (GER), 8.26%
• Leifheit AG Nassau (GER), treasury shares, 4.85%
• Employee shares subject to a lock-up period 0.06%
• Alantra EQMC Asset Management, SGIIC, SA, Madrid (ES), 15.42%
• Teslin Capital Management BV/Gerlin NV, Maarsbergen (NL), 5.05%
• MainFirst SICAV, Senningerberg (LUX), 5.02%
• Morgan Stanley & Co. Internat. plc, Wilmington, Delaware (USA) 3.54%
• Blackmoor Ownership Holdings Master Limited, London (UK), 3.52%
• Voting rights under notification threshold 42.80% Investor Presentation May 2023 40

Our ESG Principles

Read more at our sustainability report 2022

www.leifheit-group.com/en/investorrelations/reports-and-presentations/

Leifheit is frequently top company in home appliances and household goods categories

• Leifheit was awarded the "Germany's Best Sustainability" seal by Focus and Focus-Money in 2022 for the second year running. The study analyses social listening data for some 19,000 companies and brands. It examines aspects of ecological, economic and social sustainability. The results show who is committed to sustainability from the consumer's point of view.
• Leifheit was awarded the "Maximum Trust 2022" seal by Deutschland Test and achieved the highest ranking in the household products category. The study was conducted by IMWF Institut für Management- und Wirtschaftsforschung on behalf of Focus Money and Deutschland Test.
• The FAZ-Institut also awarded Leifheit the "Excellent Sustainability" certificate back in 2021 following a similar analysis of data from around 21,000 companies. In 2022, the FAZ-Institut even ranked us among the "Best of the Best". The meta-study looked at four individual studies: "Germany's Fairest" (product service, value for money, customer satisfaction, employer fairness, sustainability), "Top Employers" (innovation, digitalisation, sustainability, career, pay, corporate culture), "Most Trustworthy Companies" (trust, management, profitability, sustainability, product service, employer) and "Digital Pioneers" (digitalisation, innovation, profitability, employer). In all of them, we achieved top scores.
• The "Fair Company" Award Leifheit received in 2022 demonstrates our strength as a fair and attractive employer. The Initiative honors companies that offer young people fair working conditions and prospects for development. The assessment for the award is carried out by the Handelsblatt newspaper and Germany's Institut für Beschäftigung und Employability as a research partner based on a questionnaire that is based on extensive analyses on the subject of fairness and on what today's young professionals and the general public expect from a fair, attractive employer.
• In 2022, Leifheit received the award "Germany's best vocational training company" for the 5th time in a row. The award was based on a study conducted by IMWF Institut für Management-und Wirtschaftsforschung GmbH on behalf of Deutschland Test and the business magazine Focus Money.
• According to a study conducted by the Deutsche Institut für Service-Qualität (DISQ) on behalf of ntv, the Leifheit online shop was one of "Germany's best online shops 2022". The study involved a consumer survey examining customer satisfaction in the areas of value for money, range of products, customer services, website, ordering process and payments terms, as well as shipping and returns.
• For the Germany test seal "Excellent customer service 2022", which Leifheit received in 2022, Focus and Focus Money together with Deutschland Test examined a good 22,000 companies and brands from 250 industries.

Financial calendar and contact

Dates 2023 Contact

7 June 2023 Annual General Meeting

10 August 2023 Publication Half-yearly Financial Report

19 September 2023 Berenberg and Goldman Sachs Thwelfth German Corporate Conference, Munich

15 November 2023 Publication Quarterly Statement (Q3)

Corporate Communications / Investor Relations
Phone:	+49 2604 977-218
Email:	ir@leifheit.com

www.leifheit-group.com

Aktiengesellschaft

Postfach 11 65 D-56377 Nassau