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AJ Bell PLC

Major Shareholding Notification Dec 10, 2025

5014_dirs_2025-12-10_8b8218c5-fd49-47e7-96c6-7447bf82fbcf.html

Major Shareholding Notification

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National Storage Mechanism | Additional information

RNS Number : 0234L

AJ Bell PLC

10 December 2025

AJ Bell plc

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Mohamed Tagari
2 Reason for the notification
a) Position/status Chief Technology and Customer Services Officer/PDMR
b) Initial notification /Amendment Initial Notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name AJ Bell plc
b) Legal Entity Identifier 213800VNKA7DPWXWJJ36
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Acquisition of ordinary shares pursuant to the vesting of a deferred award granted on 9 December 2022 under the AJ Bell Executive Incentive Plan
c) Price(s) and volume(s) Price(s) Volume(s)
£0.000125 12,586
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction Outside a trading venue
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Sale of ordinary shares to cover tax and national insurance obligations
c) Price(s) and volume(s) Price(s) Volume(s)
£4.898 5,917
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Karen Goodman
2 Reason for the notification
a) Position/status Chief Risk Officer/PDMR
b) Initial notification /Amendment Initial Notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name AJ Bell plc
b) Legal Entity Identifier 213800VNKA7DPWXWJJ36
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Acquisition of ordinary shares pursuant to the vesting of a deferred award granted on 9 December 2022 under the AJ Bell Executive Incentive Plan
c) Price(s) and volume(s) Price(s) Volume(s)
£0.000125 5,244
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Elizabeth Carrington
2 Reason for the notification
a) Position/status HR Director/PDMR
b) Initial notification /Amendment Initial Notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name AJ Bell plc
b) Legal Entity Identifier 213800VNKA7DPWXWJJ36
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Acquisition of ordinary shares pursuant to the vesting of a deferred award granted on 9 December 2022 under the AJ Bell Executive Incentive Plan
c) Price(s) and volume(s) Price(s) Volume(s)
£0.000125 4,468
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction Outside a trading venue
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Sale of ordinary shares to cover tax and national insurance obligations
c) Price(s) and volume(s) Price(s) Volume(s)
£4.898 2,101
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities/person closely associated
a) Name William Mackay
2 Reason for the notification
a) Position/status Advised Managing Director/PDMR
b) Initial notification /Amendment Initial Notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name AJ Bell plc
b) Legal Entity Identifier 213800VNKA7DPWXWJJ36
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Acquisition of ordinary shares pursuant to the vesting of a deferred award granted on 9 December 2022 under the AJ Bell Executive Incentive Plan
c) Price(s) and volume(s) Price(s) Volume(s)
£0.000125 9,131
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Nicholas Carrington
2 Reason for the notification
a) Position/status PCA with Elizabeth Carrington, HR Director/PDMR
b) Initial notification /Amendment Initial Notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name AJ Bell plc
b) Legal Entity Identifier 213800VNKA7DPWXWJJ36
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Acquisition of ordinary shares pursuant to the vesting of a deferred award granted on 9 December 2022 under the AJ Bell Executive Incentive Plan
c) Price(s) and volume(s) Price(s) Volume(s)
£0.000125 3,518
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction Outside a trading venue
a) Description of the financial instrument, type of instrument

Identification code
Ordinary shares of £0.000125 each

GB00BFZNLB60
b) Nature of the transaction Sale of ordinary shares to cover tax and national insurance obligations
c) Price(s) and volume(s) Price(s) Volume(s)
£4.898 1,655
d) Aggregated information

- Aggregated volume

- Aggregated Price
N/A single transaction
e) Date of the transaction 9 December 2025
f) Place of the transaction London Stock Exchange

Name of officer of issuer responsible for making notification: Kina Sinclair (Group Legal Director & Company Secretary)

Date of notification: 10 December 2025

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