Interim / Quarterly Report • Dec 9, 2025
Interim / Quarterly Report
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+9.3%
Net sales excl. currency effects Quarter
+5.6%
LFL growth excl. currency effects Quarter
+5.2%
Gross profit Period
7.8%
EBITA margin Period
| The quarter | YTD | LTM | Full-year | |||
|---|---|---|---|---|---|---|
| MSEK | Aug 2025 -Oct 2025 |
Aug 2024 -Oct 2024 |
May 2025 -Oct 2025 |
May 2024 -Oct 2024 |
Nov 2024 -Oct 2025 |
May 2024 -Apr 2025 |
| Net sales | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Net sales growth excl currency effects, % | 9.3% | 5.1% | 7.5% | 4.2% | 8.2% | 7.3% |
| Net sales growth, % | 8.3% | 3.1% | 5.7% | 3.4% | 7.5% | 6.4% |
| LFL growth excl currency effects, % | 5.6% | 0.8% | 3.3% | 0.9% | N/A | 3.2% |
| Gross profit | 1,319 | 1,195 | 2,670 | 2,538 | 5,227 | 5,095 |
| Gross margin, % | 44.8% | 43.9% | 43.6% | 43.8% | 43.0% | 43.1% |
| EBIT | 196 | 135 | 477 | 485 | 844 | 853 |
| EBIT margin, % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| EBITA | 196 | 135 | 477 | 485 | 844 | 853 |
| EBITA margin, % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| Cash flow from operating activities | 151 | -2 | 623 | 604 | 1,142 | 1,123 |
| Net debt, excl IFRS 16 / EBITDA excl IFRS 16 R12 | 0.30 | 0.02 | 0.30 | 0.02 | 0.30 | 0.09 |
| Number of members in the loyalty club, in thousands |
6,695 | 6,004 | 6,695 | 6,004 | 6,695 | 6,357 |
| Number of stores at the end of the period | 230 | 225 | 230 | 225 | 230 | 225 |
| Earnings per share before dilution, SEK | 0.7 | 0.4 | 1.8 | 1.9 | 3.1 | 3.1 |
| Earnings per share after dilution, SEK | 0.7 | 0.4 | 1.8 | 1.9 | 3.1 | 3.1 |
*Reconciliation tables and definitions for key ratios are presented at page 25-30
For the second quarter of 2025/26, August to October, Rusta's sales increased 9.3% compared to the same quarter last year excluding currency effects. Sales and profitability improved across all segments during the quarter compared to last year. The number of customer, average ticket value and the share of products with higher price points increased. We also completed several initiatives to boost growth during the quarter, including the roll out of the new store concept in all our stores and the launch of Rusta Online in Norway. Our store pipeline remains substantial, comprising 48 signed/approved stores despite five stores opening during the quarter.
Excluding currency effects, Rusta's second-quarter net sales increased 9.3% compared to the same quarter last year and totaled MSEK 2,948 (2,723). LFL sales growth excluding currency effects amounted to 5.6% (0.8) for the quarter.
Gross profit totaled MSEK 1,319 (1,195), up 10.4% compared to the same quarter last year. The gross margin increased 0.9 percentage points (0.3) to 44.8% (43.9), mainly due to a strong price position, positive mix effects and effective campaigns, which offset the continued negative impact on the gross margin due to currency. We stand firm in our assessment that the peak of the negative effects from the currency impact was reached last quarter and that, from the second half of the financial year, the net currency effect for the Group will be positive, supported by a stronger Swedish krona that is now having an increasingly positive effect on our sourcing.
EBITA for the quarter amounted to MSEK 196 (135), corresponding to an EBITA margin of 6.7% (4.9).
Both sales and profitability increased across all Rusta segments during the quarter. More customers, higher average tickets and customers moving up in the price ladder contributed in total to higher sales and profitability. We interpret customers' shift toward higher price points in the product mix as a sign of an attractive assortment combined with strengthened purchasing power among our customers. This trend was observed across all segments.
The performance in Other Markets improved during the quarter, and we assess that the weak development in Finland during the first quarter was seasonal, related to summer,
and not structural. We also do not consider there to be any similar risk for the ongoing Christmas sales.
Our new store pipeline has, again, reached a record high level, despite opening five new stores during the quarter. The pipeline now includes 48 stores. We remain confident that the number of openings will be at the upper end of our guided range of 50–80 new stores over the next three years.
Rusta's customer base is continuing to grow, with almost 700,000 new members welcomed to Club Rusta over the past 12 months, up over 11.5% compared to the previous year. At the end of the quarter, 6.7 million people had joined Club Rusta, strengthening its position as the largest loyalty program in the low-price retail segment. We are continuing to see a strong increase in younger members joining the club. Club Rusta enables us to more effectively and accurately target our customers with relevant offers.
All initiatives announced earlier are progressing as planned, including the automation project at our Norrköping distribution center, the bonded warehouse and the roll-out of the new concept in our stores. Our store concept was upgraded across all stores during the autumn, in line with the schedule and previous guidance. The move will make the stores more efficient by assigning more space to our most profitable product assortments, which is expected to increase LFL sales by 1.5–2.0% on an annual basis.
During the quarter, we launched Rusta Online in Norway, meaning that we now offer online sales in Sweden, Norway and Finland. We also introduced a review function in our online sales channels, making it possible to rate and comment on purchased products, thus ensuring greater transparency and providing inspiration for our customers. We also changed our IT provider and upgraded our technical systems, which has given us a more secure, stable and robust platform.
Rusta's Board of Directors has appointed Cathrine Wigzell as the new CEO, effective no later than June 1, 2026. Until then, I will remain fully focused on leading our operations and, together with the management team, ensure a smooth and efficient handover so that Cathrine has the best possible start when taking over.
Well positioned for continued growth
We can now look back on a strong quarter for Rusta, during which we continued to increase our sales and profitability across all segments. Average ticket values and the share of products in the product mix sold at higher price points increased, further strengthening our performance. Christmas sales have started off positively, and our sales performance in November is well in line with the positive trend seen in the second quarter. Combined, this has provided us with a solid basis for a strong end to the year in December, one of our most important sales months.
In conclusion, I would like to extend my warm thanks to all of our fantastic employees who do their utmost every day to keep prices down for our customers and to create the sector's best shopping experience in Rusta's stores. I would also like to take this opportunity to wish all our customers, shareholders and employees a very merry Christmas and happy new year!
Göran Westerberg CEO Rusta AB (publ)


.
Net sales for the Group amounted to MSEK 2,948 (2,723) for the quarter, an increase of 8.3% (3.1). Currency effects had a negative impact of -1.1% (-2.0) during the quarter. Net sales excluding currency effects increased 9.3% (5.1). LFL sales excluding currency effects increased 5.6% (0.8).
The second quarter was characterised by sales and profitability growth across all of Rusta's segments. The number of customers, the average ticket value and the share of products sold at higher price points increased in all markets. The largest growth was noted in Sweden, where improved market conditions clearly indicate an increased readiness to buy among our customers.
Gross profit increased 10.4% compared to the same quarter last year. The gross margin was 44.8% (43.9), up 0.9 percentage points (0.3) mainly due to positive mix effects and effective campaigns, which offset the continued negative impact on the gross margin due to currency.
Sales expenses for the quarter increased MSEK 82, up 8.3%. The increase was mainly driven by costs related to the five new stores that opened during the quarter. Administrative expenses increased MSEK 7, up 12.2%, explained by increased provisions regarding variable remunerations.
Operating expenses as a share of net sales decreased 0.1 percentage points to 36.6% (36.7) due to strong net sales growth in the quarter. The increase in operating expenses reflects additional costs related to strategic growth initiatives and the opening of five new stores during the quarter. This increase is according to plan.
Other operating income and expenses, net, amounted to MSEK 9 (-17), an increase of MSEK 26 mainly attributable to minor negative currency revaluation effects compared to the previous year.
EBITA totaled MSEK 196 (135), up 45.6%. The increase was primarily due to a stronger gross margin as a result of a wellexecuted campaign strategy and positive mix effects in the product assortment. The EBITA margin was 6.7% (4.9).
Net sales for the Group amounted to MSEK 6,122 (5,792) for the period, an increase of 5.7% (3.4). Currency effects had a negative impact of -1.8% (-0.8) during the period. Net sales excluding currency effects increased 7.5% (4.2). LFL sales excluding currency effects increased 3.3% (0.9).
The period was characterised by continued strong growth in Rusta's two largest segments: Sweden and Norway. A clear improvement in market conditions can now be seen in both countries, with an increase in customer readiness to buy noted across the board. The Other markets segment started the summer period on a weak note due to a cautious Finnish market, but recovered in the second quarter.
Gross profit increased 5.2% compared to the year-earlier period and the gross margin was 43.6% (43.8). The lower margin was mainly attributable to negative currency effects from the sales currencies NOK and EUR, which put pressure on earnings. The decline in the gross margin was reversed during the quarter as a result of a well-balanced campaign strategy and product mix.
Sales expenses for the period increased MSEK 159, up 8.3%. The increase was mainly driven by costs related to the 12 new stores that have opened since the end of the second quarter last year. Administrative expenses increased MSEK 3, corresponding to an increase of 2.0%.
Operating expenses as a share of net sales increased 0.7 percentage points to 34.4% (34.2) due to the opening of 12 new stores since the end of the second quarter last year. Rusta applies a short payback period for new stores, on average one year, which may result in short-term deviations between periods and segments.
Other operating income and expenses, net, amounted to MSEK 39 (18), an increase of MSEK 21, mainly due to positive currency revaluation effects, which are net positive compared to the previous year.
EBITA totaled MSEK 477 (485). The decrease was attributable in full to significant negative currency effects particularly in the first quarter, a weak Finnish market in the summer period and the compensation we received last year as a result of the IT attack. The EBITA margin was 7.8% (8.4).
Net financial items amounted to MSEK -62 (-60), of which MSEK -58 (-61) pertained to interest costs attributable to lease liabilities. Profit before tax was MSEK 134 (75). Income tax for the quarter amounted to MSEK 28 (17), corresponding to an effective tax rate of 21.0% (22.9).
Net profit for the quarter amounted to MSEK 106 (58). Earnings per share after dilution amounted to SEK 0.7 (0.4).
Cash flow from operating activities amounted to MSEK 151 (-2) for the quarter. The improvement was due to stronger operating profit and a positive working capital trend compared to the previous year as a result of a less substantial increase in inventories.
Cash flow from investing activities in the quarter was marginally higher than in the previous year and amounted to MSEK -123 (-118), mainly due to an increase in strategic investments during the quarter.
Cash flow from financing activities amounted to MSEK -53 (-231) and consisted of a dividend payment to shareholders during the quarter of MSEK 222, the repayment of lease liabilities and the net change in the overdraft facility.
Net financial items amounted to MSEK -122 (-118) of which MSEK -118 (-122) pertained to interest costs attributable to lease liabilities. The increase in net financial items was attributable to the expanded utilization of the company's overdraft facility during the period, while the decrease in interest costs for lease liabilities was due to lower interest, currency and inflation effects than in the previous year. Profit before tax was MSEK 355 (368). Income tax for the period amounted to MSEK -75 (-80), corresponding to an effective tax rate of 21.1% (21.6).
Net profit for the period amounted to MSEK 280 (288). Earnings per share after dilution amounted to SEK 1.8 (1.9).
Cash flow from operating activities amounted to MSEK 623 (604) for the period. The improvement was due to a positive working capital trend compared to the previous year as a result of a less substantial increase in inventories.
Cash flow from investing activities for the period amounted to MSEK -225 (-221). The increase in investments was partly due to the investment to support growth relating to the automation of Rusta's distribution center, which is expected to be completed in spring 2026. Other investments mainly comprised maintenance investments in both stores and warehouses, as well as investments in new stores.
Cash flow from financing activities for the period amounted to MSEK -395 (-415) and consisted of the repayment of lease liabilities for the period, the net change in the overdraft facility and a dividend payment to shareholders of MSEK 222.
The Group's net debt amounted to MSEK 5,466 (5,550). The change was mainly attributable to lower lease liabilities. Net debt excluding IFRS 16* amounted to MSEK -255 (-18), an increase primarily due to the financing of automation investments in the distribution center. Net debt excluding IFRS 16 in relation to EBITDA excluding IFRS 16 for the rolling 12 months was 0.30 (0.02). Unutilized credit facilities amounted to MSEK 447 (674).
The Group's equity at the end of the period amounted to MSEK 1,864 (1,695). The equity/assets ratio amounted to 19.7% (18.1) and the equity/assets ratio excluding IFRS 16 amounted to 43.8% (44.1).

*Reconciliation tables and definitions for key ratios are presented at page 25-30.
Rusta's operations are divided into three segments: Sweden, Norway, and Other markets. Other markets include Finland, Germany and Online. Revenues and the costs attributable to the specific market are reported for each segment.
The division into segments is based on Rusta´s rate of establishment in each market. For Rusta, Sweden and Norway are mature, established markets with historically strong, good profitability and Rusta has a good knowledge of them. Operations in Finland and Germany as well as Online are grouped under the common segment Other markets. In Other markets, Rusta is still partly operating in project form as these are relatively new markets, but where long-term profitability is expected to increase as awareness of Rusta grows.
For further details of individual segments, please refer to the upcoming segment pages and Note 8 in this interim report.
Costs for central functions are reported separately and consist of the Group's central staff and purchasing functions as well as results from accounting translation effects of monetary items in the balance sheet, mainly from the Parent Company. Costs for central functions amounted to MSEK -242 (-207) for the quarter and to MSEK -453 (-386) for the period. The increase in the quarter was mainly due to a higher provision for variable salary costs and lower positive inventory effects compared to the previous year.
The quarter
The effects of IFRS 16 Leases are not allocated to the segments but reported separately on the line "Group adjustments", see Note 8 operating segments.
For EBITA excl IFRS 16 the total cost for leases is reported as an operating expense, which differs from the consolidated statement of profit or loss where the interest component is included in net financial items. This difference is shown in the reconciliation in Note 8 under the heading "Group adjustments for IFRS 16".
Rusta's operations are affected by seasonal variations. Q1 and Q3 are generally the strongest quarters in terms of sales, mainly driven by the summer and Christmas seasons. Q4 is generally the weakest, closely followed by our Q2, in terms of sales and earnings.
Cash flow from operating activities mirrors the seasonal variation in sales. Inventory build-up takes place evenly during the year but is generally somewhat larger in Q2 and Q4. That, together with the fact that sales are weaker in these two quarters, means that the Group utilizes its overdraft facility to a greater extent during these periods. The net debt/equity ratio is therefore higher ahead of the summer- and Christmas season and at its lowest after the Christmas season.



In Sweden, our largest market, net sales for the quarter amounted to MSEK 1,732 (1,559) with net sales growth of 11.5% (3.8) and LFL growth of 6.5% (2.2).
Similar to recent quarters, the trend remained positive in Sweden with a stronger readiness to buy among our customers who, in combination with our more powerful commercial offerings, are increasingly choosing products in higher price ranges. Continued year-on-year increases were noted for the number of customers, the average ticket value and the number of items in the shopping basket. Sales of home decorations grew in the quarter and have driven many customers to our stores.
Operating expenses in relation to net sales decreased to 26.0% (27.0) for the quarter as a result of good cost control combined with strong sales growth.
Profitability in the form of EBITA excluding IFRS 16 increased during the quarter to 18.2% (15.7) due to increased sales combined with lower operating expenses. Profitability for the period also increased and amounted to 18.5% (18.3).
By the end of the quarter, Rusta have 123 stores in its domestic market Sweden. During the quarter, three (two) new stores opened.
Segment's share of net sales for the quarter

| Sweden | The quarter | YTD | LTM | Full year | ||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net sales | 1,738 | 1,559 | 3,575 | 3,274 | 7,163 | 6,863 |
| Net sales growth, % | 11.5% | 3.8% | 9.2% | 3.4% | 10.4% | 7.6% |
| LFL growth, % | 6.5% | 2.2% | 4.5% | 1.8% | N/A | 4.9% |
| EBITA excl. IFRS 16 | 317 | 245 | 662 | 601 | 1,291 | 1,233 |
| EBITA margin excl. IFRS 16, % | 18.2% | 15.7% | 18.5% | 18.3% | 18.0% | 18.0% |
| Number of new stores | 3 | 2 | 3 | 3 | 9 | 8 |

In our second-largest market, Norway, net sales for the quarter amounted to MSEK 628 (595) with net sales growth excluding currency effects of 8.9% (13.7) and LFL growth excluding currency effects of 6.5% (2.8).
Rusta's positive performance in Norway has continued for several quarters and we are noting strong growth in sales and the number of customers. Readiness to buy is rising and customers are increasingly choosing products in higher price ranges. Sales of home decorations grew in the quarter and have driven many customers to our stores.
Operating expenses in relation to net sales decreased to 33.6% (34.0) for the quarter, mainly due to a lower number of store openings this year compared to the same quarter last year in parallel with strong sales growth.
Profitability in the form of EBITA excluding IFRS 16 increased during the quarter to 10.5% (8.8), primarily as a result of a strong campaign strategy combined with lower costs.
Rusta entered the Norwegian market in 2014. Today, the chain has stores in 53 locations nationwide, from Lyndal in the south to Alta in the north. no (three) new stores opened in the quarter.

| Norway | The quarter | YTD | LTM | Full year | ||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net sales | 628 | 595 | 1,281 | 1,222 | 2,587 | 2,528 |
| Net sales growth, % | 5.5% | 7.3% | 4.8% | 6.7% | 6.6% | 7.6% |
| Net sales growth excl currency effects, % | 8.9% | 13.7% | 9.6% | 9.1% | 9.9% | 9.7% |
| LFL growth excl currency effects, % | 6.5% | 2.8% | 4.9% | 0.4% | N/A | 1.3% |
| EBITA excl. IFRS 16 | 66 | 52 | 140 | 138 | 274 | 280 |
| EBITA margin excl. IFRS 16, % | 10.5% | 8.8% | 11.0% | 11.3% | 10.6% | 11.1% |
| Number of new stores | - | 3 | - | 4 | 1 | 5 |

The Other markets segment includes stores in Finland and Germany as well as Rusta's total online sales, which are conducted in Sweden, Finland and now also in Norway. Rusta has 44 stores in Finland and ten stores in Germany.
Net sales growth excluding currency effects was 4.8% (-0.5), of which LFL growth excluding currency effects was 1.9% (-5.4).
Operating expenses in relation to net sales were on a par with the previous year at 41.3% (41.3). While more stores were opened in the second quarter of this year compared to last year, good cost control and sales growth enabled the Group to maintain its cost efficiency.
Profitability for the Other markets segment in the form of EBITA excluding IFRS 16 increased during the quarter to 1.1% (-0.1), with all markets in the segment contributing to this positive profitability trend. Profitability for the period was 2.4% (3.1). The decrease compared to the previous year was due to weak sales in Finland during the first quarter, a trend that was fully attributable to the summer months.
During the quarter, two (-) new stores opened in Finland and no (–) new stores opened in Germany.
Segment's share of net sales for the quarter

| Other markets | The quarter | YTD | LTM | Full year | ||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net sales | 582 | 569 | 1,265 | 1,296 | 2,407 | 2,438 |
| Net sales growth, % | 2.3% | -2.9% | -2.3% | 0.4% | 0.7% | 2.2% |
| Net sales growth excl currency effects, % | 4.8% | -0.5% | 1.3% | 1.7% | 0.2% | 3.9% |
| LFL growth excl currency effects, % | 1.9% | -5.4% | -2.1% | -3.1% | N/A | 0.1% |
| EBITA excl. IFRS 16 | 7 | -1 | 30 | 41 | 13 | 29 |
| EBITA margin excl. IFRS 16, % | 1.1% | -0.1% | 2.4% | 3.1% | 0.5% | 1.2% |
| Number of new stores | 2 | - | - | 0 | 2 | - |
Rusta foresees healthy growth opportunities and an increased inflow of new locations, and we are guiding towards an opening rate at the upper range of 50-80 new stores over the coming three years. At the time of publishing this report, Rusta had approved or signed a further 48 establishment locations.
At the end of the quarter, the distribution of the Group's 230 stores was as follows.

Sweden Norway Other markets
At October 31, 2025, the number of employees was 5,417 (4,834) of whom 3,509 were women (2,755). The number of employees consists of fulltime-, parttime-, and temporary employees.
At July 31, 2025, the number of shares issued was 153,528,969, with a quotient value of approximately SEK 0.03. Treasury shares amounted to 577,333, corresponding to 0.4% of the total number of shares.
We welcomed two new Board members at the Annual General Meeting in September – Eva-Lotta Sjöstedt and Åsa Källenius – while Claus Juel-Jensen was elected as the new Chairman of the Board. Underpinned by the new Board's extensive collective experience in retail, corporate governance and the establishment of operations in new markets, Rusta is strongly positioned for long-term growth and continued expansion.
Rusta's Board of Directors has appointed Cathrine Wigzell as the new CEO effective no later than 1st of June 2026. She will succeed Göran Westerberg, who announced earlier this year that he will leave his position latest by end of June 2026.

Rusta targets an annual average organic* net sales growth of around 8.0% in the medium term and an annual average LFL growth of above 3.0%.
Rusta targets an EBITA margin of around 8% in the medium term and earnings per share to outgrow net sales and EBITA as a result of scalability in the business model**
Rusta aims to distribute 30-50% of net profit for each financial year as dividends, taking into account the company´s financial position.


***Average LFL growth is calculated as an average of the last four quarters.

*Excluding acqusitions
**Scalability of business model refers to margin increase as a result of organic net sales growth and higher efficiency, which increases revenue more than costs.
UN Sustainable development Goals
Rusta's commitment to sustainability strengthens our brand and is based on our products being more sustainable than comparable alternatives; we are committed to clearly distinguishing ourselves from our competitors and drive the evelopment toward a more sustainable and responsible low-price market, with a strategy anchored in product, people and planet – at the intersection of our customers' needs, employee engagement and our impact on the surrounding world.
A commercial, meaningful and sustainable offering
| A selection of goals | Target 2025/26 |
2024/25 | 2023/24 |
|---|---|---|---|
| Share of factories in Asia at the level "Good" or higher in the Supplier Quality Evaluation (SQE)1 |
80% | 72% | 74% |
| Proportion of defective customer returns to decrease 15% | 0.046% | 0.054% | 0.050% |
| Save at least 10,000 pallets throughout the supply chain | 10,000 | 10,337 | 12,308 |





| A selection of goals | Target 2025/26 |
2024/25 | 2023/24 |
|---|---|---|---|
| Share of factories in Asia at the level "Good"2 or higher in the social requirements of our Code of Conduct |
85% | 77% | 81% |
| Increase Employee Net Promoter Score (eNPS) | >23 | 23 | 21 |
| All staff shall undertake e-learning regarding our internal Code of Conduct |
100% | 100% | – |
| UN Sustainable development Goals |

| A selection of goals | Target 2025/26 |
2024/25 | 2023/24 |
|---|---|---|---|
| Share of factories in Asia at the level "Good"3 or higher to 55% in the environmental requirements of our Code of Conduct |
55% | 54% | 52% |
| Reduce greenhouse gas emissions from transportation 5% | 16,849 ton |
17,736 ton |
16,838 ton |
| Increase the share of certified wood and paper product | 95% | 92% | 89% |
| UN Sustainable development Goals |

For further information, see the annual report 2024/25
In connection with the Q2 report, a correction has been made to an incorrect figure in the CSRD reporting in the Annual Report 24/25. The corrected figure refers to the line "Save at least 10,000 pallets through the supply chain." The update is based on new calculation data and is presented here with the correct figure.
| The quarter | YTD | LTM | Full year | ||||
|---|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | ||
| MSEK | Note | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net sales | 8 | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Cost of goods sold | -1,629 | -1,528 | -3,452 | -3,254 | -6,931 | -6,733 | |
| Gross profit | 1,319 | 1,195 | 2,670 | 2,538 | 5,227 | 5,095 | |
| Sales expenses | -1,072 | -989 | -2,080 | -1,921 | -4,158 | -4,000 | |
| Administrative expenses | -60 | -54 | -153 | -150 | -304 | -300 | |
| Other operating income | 43 | 33 | 105 | 119 | 234 | 248 | |
| Other operating expenses | -34 | -50 | -66 | -101 | -155 | -191 | |
| Operating profit | 196 | 135 | 477 | 485 | 844 | 853 | |
| Finance income | 1 | 4 | 4 | 10 | 10 | 16 | |
| Finance expenses | -64 | -64 | -126 | -127 | -253 | -255 | |
| Profit/loss before tax | 134 | 75 | 355 | 368 | 602 | 615 | |
| Income tax expense | -28 | -17 | -75 | -80 | -134 | -139 | |
| Net profit/loss for the period | 106 | 58 | 280 | 288 | 468 | 476 | |
| Earnings per share, SEK | 7 | ||||||
| Earnings per share before dilution, SEK | 0.7 | 0.4 | 1.8 | 1.9 | 3.1 | 3.1 | |
| Earnings per share after dilution, SEK | 0.7 | 0.4 | 1.8 | 1.9 | 3.1 | 3.1 |
| The quarter YTD |
LTM | Full year | |||||
|---|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | ||
| MSEK | Note | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net profit/loss for the period | 106 | 58 | 280 | 288 | 468 | 476 | |
| Other comprehensive income | |||||||
| Items that may be reclassified to profit or loss | |||||||
| Exchange rate differences | -7 | -5 | 7 | -11 | -22 | -41 | |
| Cash flow hedges, net after tax | 55 | 4 | 55 | -1 | -34 | -90 | |
| Other comprehensive income for the period, after | 49 | 0 | 62 | -12 | -57 | -131 | |
| tax | |||||||
| Total, comprehensive income | 154 | 57 | 342 | 276 | 411 | 345 | |
| Attributable to: | |||||||
| Parent company shareholders | 154 | 57 | 342 | 276 | 411 | 345 | |
| Non-controlling interest | - | - | - | - | - | - |
| The quarter | Full year | ||
|---|---|---|---|
| MSEK Note |
31 Oct 2025 | 31 Oct 2024 | 30 Apr 2025 |
| Assets | |||
| Intangible assets | |||
| Capitalised development expenses | 183 | 108 | 137 |
| Goodwill | 109 | 116 | 110 |
| Trademarks | - | - | 0 |
| Total, Intangible assets | 292 | 224 | 247 |
| Property, plant and equipment | |||
| Right-of-use asset | 4,732 | 5,092 | 5,022 |
| Equipment, tools, fixtures and fittings | 683 | 560 | 598 |
| Total, Tangible assets | 5,415 | 5,651 | 5,621 |
| Financial assets | |||
| Other financial assets | 9 | 0 | 9 |
| Total, Financial assets | 9 | 0 | 9 |
| Deferred tax receivables | 209 | 205 | 225 |
| Total, Non-current assets | 5,925 | 6,081 | 6,101 |
| Current assets | |||
| Inventories | 3,304 | 2,983 | 3,000 |
| Accounts receivable | 17 | 11 | 15 |
| Other current receivables | 25 | 54 | 21 |
| Prepaid expenses and accrued income | 85 | 107 | 117 |
| Cash and cash equivalents | 107 | 138 | 99 |
| Total, Current assets | 3,539 | 3,293 | 3,252 |
| Total Assets | 9,464 | 9,374 | 9,353 |
| Equity and liabilities | |||
| Equity | |||
| Share capital | 5 | 5 | 5 |
| Other contributed capital | 1 | 1 | 1 |
| Reserves | -86 | -30 | -148 |
| Retained earnings inc. result of the year | 1,944 | 1,719 | 1,885 |
| Total, Equity | 1,864 | 1,695 | 1,743 |
| Non-current liabilities | |||
| Liabilities to credit institutions | - | 10 | - |
| Deferred tax liabilities | 144 | 130 | 144 |
| Lease liabilities | 4,276 | 4,620 | 4,546 |
| Other long-term payables | - | 18 | - |
| Total, Long-term liabilities | 4,421 | 4,778 | 4,690 |
| Current liabilities | |||
| Liabilities to credit institutions | 362 | 146 | 173 |
| Lease liabilities | 935 | 911 | 936 |
| Trade payables | 890 | 961 | 816 |
| Current tax liabilities | 57 | 58 | 44 |
| Provisions | 26 | 24 | 25 |
| Other current liabilities | 229 | 229 | 225 |
| Accrued expenses and deferred income | 679 | 571 | 701 |
| Total, Current liabilities | 3,179 | 2,900 | 2,920 |
| Total, Liabilities | 7,599 | 7,679 | 7,610 |
| Total, Equity and liabilities | 9,464 | 9,374 | 9,353 |
| Attributable to parent company´s shareholders | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Other | Retained earnings | ||||||||
| Share | contribute | inc. result of the | Total | ||||||
| Amounts in MSEK | Note | capital | d capital Reserves | period | equity | ||||
| Opening balance at May 1, 2024 | 5 | 1 | -17 | 1,605 | 1,593 | ||||
| Net profit/loss for the period | 288 | 288 | |||||||
| Other comprehensive income | -12 | -12 | |||||||
| Total, comprehensive income | - | - | -12 | 288 | 276 | ||||
| Dividends | -174 | -174 | |||||||
| Share saving program | 1 | 1 | |||||||
| Repurchase of shares | - | - | |||||||
| Total, transactions with shareholders | - | - | -174 | -174 | |||||
| Closing balances at 31 October, 2024 | 5 | 1 | -30 | 1,719 | 1,695 |
| Attributable to parent company´s shareholders | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Other | Retained earnings | ||||||||
| Share | contribute | inc. result of the | Total | ||||||
| Amounts in MSEK | Note | capital | d capital Reserves | period | equity | ||||
| Opening balance at May 1, 2025 | 5 | 1 | -148 | 1,885 | 1,743 | ||||
| Net profit/loss for the period | 280 | 280 | |||||||
| Other comprehensive income | 62 | - | 62 | ||||||
| Total, comprehensive income | - | - | 62 | 280 | 342 | ||||
| Dividends | -222 | -222 | |||||||
| Share saving program | 1 | 1 | |||||||
| Total, transactions with shareholders | - | - | - | -221 | -221 | ||||
| Closing balances at 31 October, 2025 | 5 | 1 | -86 | 1,944 | 1,864 |
| The quarter | YTD | LTM | Full year | |||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK Note Operating profit |
-Oct 2025 196 |
-Oct 2024 135 |
-Oct 2025 477 |
-Oct 2024 485 |
-Oct 2025 844 |
-Apr 2025 853 |
| Adjustments for non-cash items: | ||||||
| Depreciations p g p |
251 | 240 | 496 | 477 | 984 | 965 |
| fixed assets | -4 | - | -4 | - | -4 | 0 |
| Other | 1 | -2 | -13 | -2 | 10 | 21 |
| Provisions | 0 | 0 | 2 | 1 | 6 | 5 |
| Interest received | 1 | 4 | 4 | 10 | 10 | 16 |
| Interest paid | -64 | -64 | -126 | -127 | -253 | -255 |
| Paid tax | -34 | -18 | -60 | -41 | -115 | -96 |
| Cash flow from operating activities before changes | ||||||
| in working capital | 348 | 295 | 775 | 803 | 1,482 | 1,510 |
| Cash flow from changes in working capital | ||||||
| Increase (-)/decrease (+) in inventories | -254 | -303 | -303 | -370 | -353 | -420 |
| Increase (-)/decrease (+) in operating receivables | 8 | 4 | 25 | 29 | 29 | 33 |
| Increase (+)/decrease (-) in operating liabilities | 49 | 2 | 125 | 141 | -16 | 0 |
| Net change in working capital | -197 | -297 | -153 | -200 | -341 | -387 |
| Cash flow from operating activities | 151 | -2 | 623 | 604 | 1,142 | 1,123 |
| Investing activities | ||||||
| Investments in intangible assets | -31 | -21 | -62 | -38 | -103 | -80 |
| Investments in property, plant and equipment | -92 | -97 | -163 | -183 | -297 | -316 |
| Deposit for customs bond | 0 | - | 0 | - | - | -9 |
| Cash flow from investing activities | -123 | -118 | -225 | -221 | -409 | -405 |
| Financing activities | ||||||
| Repurchase of shares | - | - | - | - | -24 | -24 |
| Deposit for customs guarantee | - | - | - | - | 0 | 0 |
| Change in the overdraft facility, net | 352 | 123 | 212 | 123 | 225 | 136 |
| Amortization of borrowings | 0 | - | -10 | -10 | -20 | -20 |
| Repayment of lease liabilities | -183 | -180 | -375 | -354 | -730 | -708 |
| Dividends to shareholders | -222 | -174 | -222 | -174 | -222 | -174 |
| Cash flow from financing activities | -53 | -231 | -395 | -415 | -770 | -791 |
| Cash flow for the period | -25 | -352 | 3 | -33 | -37 | -73 |
| Cash and cash equivalents at the beginning of the period |
133 | 488 | 99 | 171 | 138 | 171 |
| Exchange difference in cash and cash equivalents | -0 | 2 | 5 | -0 | 7 | 1 |
| Cash and cash equivalents at the end of the period |
107 | 138 | 107 | 138 | 107 | 99 |
| The quarter | YTD | Full year | |||
|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | May 2024 | |
| Amounts in MSEK Note |
-Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Apr 2025 |
| Net sales | 2,539 | 2,373 | 5,079 | 4,788 | 9,867 |
| Cost of goods sold | -1,636 | -1,540 | -3,272 | -3,067 | -6,403 |
| Gross profit | 902 | 833 | 1,806 | 1,720 | 3,464 |
| Sales expenses | -716 | -651 | -1,389 | -1,252 | -2,704 |
| Administrative expenses | -72 | -50 | -161 | -141 | -295 |
| Other operating income | 40 | 29 | 99 | 111 | 235 |
| Other operating expenses | -32 | -47 | -62 | -94 | -179 |
| Operating profit | 121 | 115 | 293 | 345 | 521 |
| Result from shares in group companies | - | - | - | - | -0 |
| Finance income | 2 | 6 | 6 | 13 | 23 |
| Finance expenses | -10 | -9 | -18 | -18 | -36 |
| Profit/loss before tax | 114 | 111 | 282 | 341 | 508 |
| Appropriations | - | - | - | - | -87 |
| Income tax expense | 0 | - | 1 | - | -96 |
| Net profit/loss for the period | 114 | 111 | 282 | 341 | 325 |
| The quarter | YTD | ||||
|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | May 2024 | |
| Amounts in MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Apr 2025 |
| Net profit/loss for the year | 114 | 111 | 282 | 341 | 325 |
| Other comprehensive income | |||||
| Items that may be reclassified to profit or loss | |||||
| Cash flow hedges, net after tax | 55 | 4 | 55 | -1 | -90 |
| Other comprehensive income for the period, after tax | 55 | 4 | 55 | -1 | -90 |
| Total, comprehensive income | 170 | 115 | 337 | 340 | 236 |
| The quarter | Full year | |||
|---|---|---|---|---|
| MSEK Note |
31 Oct 2025 | 31 Oct 2024 | 30 Apr 2025 | |
| Assets | ||||
| Non-current assets | ||||
| Intangible assets | ||||
| Capitalised development expenses | 181 | 104 | 135 | |
| Property, plant and equipment | ||||
| Equipment, tools, fixtures and fittings | 481 | 363 | 414 | |
| Financial assets | ||||
| Investments in Group companies | 77 | 77 | 77 | |
| Deferred tax receivables | 7 | 0 | 20 | |
| Other long-term receivables | 9 | - | 9 | |
| Total non-current assets | 755 | 546 | 656 | |
| Current assets | ||||
| Inventories etc | ||||
| Goods in transit | 317 | 325 | 300 | |
| Inventories | 2,380 | 2,030 | 2,103 | |
| Current receivables | ||||
| Accounts receivable | 13 | 11 | 11 | |
| Receivables from Group companies | 191 | 282 | 114 | |
| Current tax receiables | 38 | 61 | -8 | |
| Other current receivables | 15 | 44 | 12 | |
| Prepaid expenses and accrued income | 163 | 167 | 187 | |
| Cash and cash equivalents | 67 | 61 | 49 | |
| Total current assets | 3,184 | 2,981 | 2,769 | |
| Total, assets | 3,939 | 3,527 | 3,424 | |
| Equity and liabilities | ||||
| Restricted equtiy | ||||
| Share capital | 5 | 5 | 5 | |
| Reserve fund | 1 | 1 | 1 | |
| Non-restricted equity | ||||
| Retained earnings inc. net profit/loss for the period | 942 | 894 | 783 | |
| Net profit for the period | 282 | 341 | 325 | |
| Total equity | 1,231 | 1,240 | 1,114 | |
| Liabilities | ||||
| Deferred taxes | 696 | 609 | 696 | |
| Non-current liabilities | ||||
| Deferred tax asset | - | 4 | - | |
| Total, Long-term liabilities | - | 4 | - | |
| Current liabilities | ||||
| Liabilities to credit institutions | 543 | 270 | 237 | |
| Trade payables | 858 | 898 | 712 | |
| Provisions | 26 | 24 | 25 | |
| Other current liabilities | 66 | 58 | 78 | |
| Accrued expenses and deferred income | 520 | 425 | 563 | |
| Total, Current liabilities | 2,013 | 1,674 | 1,614 | |
| Total, liabilities | 2,708 | 2,286 | 2,310 | |
| Total equity and liabilities | 3,939 | 3,527 | 3,424 |
Rusta AB (publ), hereinafter referred to as the "Company" with Corp. Reg. No. 556280-2115 is a company with its registered office in Upplands Väsby, Sweden. The parent company is a retail company that markets and sells products to end consumers through a network of store and online sales channel. The stores are run under the name RUSTA, and subsidiaries are in Sweden, Norway, Finland and Germany. Online sales are conducted in Sweden and Finland. All stores in the Group are wholly owned with operations conducted in leased premises.
Rusta offers the market a broad range of functional home and leisure products that provide value for money for many people. Seasonal articles and specially designed articles mean that the product range in stores is constantly renewed.
Purchasing is mainly sourced through direct imports from Asia and Europe or directly from manufacturers in Sweden. The company's market primarily consists of end consumers.
The interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting issued by the International Accounting Standards Board (IASB), as well as applicable provisions of the Swedish Annual Accounts Act. The interim report for the parent company has been prepared in accordance with the Swedish Annual Accounts Act and the Swedish Financial Reporting Board's RFR 2, Reporting for legal entities. The accounting principles that have been applied in this interim report are the same as those applied in the annual report for 2024/25 for both the Group and the parent company. There are no new accounting principles applicable from May 1, 2025, that significantly impact the Group. However, there are explanatory notes included to explain events and transactions that are material to an understanding of changes in the consolidated financial position and earnings. Totals quoted in tables and statements in this interim report may not always be the exact sum of the individual items because of rounding differences.
Group management makes estimates and assumptions about the future, as well as conducting assessment of how the accounting principles should be applied when preparing the financial statements. The estimates and assessments are evaluated on an ongoing basis and assumptions are based on historical experience and other factors, including expectations of future events that are considered reasonable in the circumstances. By definition, the resulting accounting estimates will rarely be equivalent to the actual outcome. The significant estimates made by management in the application of the Group accounting principles and the main sources of uncertainty in the estimates are the same as described in Note 3 to the consolidated annual report for 2024/25.
Financial assets and financial liabilities measured at fair value in the balance sheet only include derivatives (currency futures). For other financial assets and financial liabilities valued at amortized cost, the carrying amounts are deemed to be a good approximation of the fair values since the term and/or fixed interest is short-term, which means that discounting based on current market conditions is not expected to have any significant impact.
The methods and assumptions primarily used to determine the fair value of the financial instruments presented below are the same as described in Note 4 in the consolidated annual report for 2024/25.
The fair value of currency derivatives is based on quotations from counterparties at the balance sheet date. The company has hedged futures in USD. These have been recorded at their fair value at the balance sheet date. All currency derivatives are attributable to level 2 of the fair value hierarchy and amount to MSEK -33 (16).
Transactions with subsidiaries, which are related parties to the company, have been eliminated in the consolidation process and disclosure of these transactions is therefore not submitted in this note. The related parties identified are the Board of Directors, senior executives, and their related parties. Transactions during the quarter amounted to MSEK 0 (0) and for the period MSEK 1 (1) and relate to salary-related remuneration to Board members who are also employed by Rusta AB (publ) as well as invoiced consultancy fees from family members of senior executives. Related party transactions have taken place on market terms.
Rusta's operations and earnings are affected by a number of external factors, which means there is a risk the company may not meet set targets. Rusta is primarily exposed to operational and financial risks. Operational risks mainly consist of opening new stores in all markets, purchasing in Asia, the product range, competition, logistics, strikes, key employees and social responsibility. Financial risks comprise inflation, commodity costs, shipping costs and currency exposure. Rusta's significant risks and uncertainties are described in the 2024/25 annual report.
Like other companies, Rusta faces challenges as a result of changes in the macroeconomy and the geopolitical situation in the world. As a consequence, there is a risk of disruption to supply chains and increased distribution costs, as well as an impact on consumer behavior.
Note 7. Earnings per share
| The quarter e qua te |
The quarter | LTM | Full-year | |||
|---|---|---|---|---|---|---|
| Aug 2025 -Oct 2025 |
Aug 2024 -Oct 2024 |
May 2025 -Oct 2025 |
May 2024 -Oct 2024 |
Nov 2024 -Oct 2025 |
May 2024 -Apr 2025 |
|
| Earnings per share before dilution, SEK | 0.7 | 0.4 | 1.8 | 1.9 | 3.1 | 3.1 |
| Earnings per share after dilution, SEK | 0.7 | 0.4 | 1.8 | 1.9 | 3.1 | 3.1 |
| Profit/loss for the period attributable to the shareholders of the parent company, MSEK |
106 | 58 | 280 | 288 | 468 | 476 |
| Total number of shares, thousands | 153,529 | 151,793 | 153,529 | 151,793 | 153,529 | 153,529 |
| Weighted average number of shares before dilution, thousands |
152,952 | 151,525 | 152,952 | 151,525 | 152,719 | 151,998 |
| Weighted average number of shares after dilution, thousands |
152,943 | 153,221 | 152,943 | 153,271 | 153,089 | 153,167 |
*Excluding shares held by Rusta
The Group reports revenue in segments; Sweden, Norway, Other markets. All revenue refers to sales of goods to external customers and all segments is reported in the accounting currency of SEK. See the chart below for details and the previous pages in this interim report, showing analysis of changes per segment in the central functions and for the Group.
| Net sales per segment | The quarter | YTD | LTM | Full year | ||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Sweden | 1,738 | 1,559 | 3,575 | 3,274 | 7,163 | 6,863 |
| Norway | 628 | 595 | 1,281 | 1,222 | 2,587 | 2,528 |
| Other markets | 582 | 569 | 1,265 | 1,296 | 2,407 | 2,438 |
| Total net sales from external customers | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
*Intercompany net sales invoiced from central functions amount to MSEK 785 (801) for the quarter and MSEK 1,426 (1,450) for the period and are fully eliminated in the group.
| EBITA excl IFRS 16 per segment | The quarter | YTD | LTM | Full year | ||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Sweden | 317 | 245 | 662 | 601 | 1,291 | 1,233 |
| Norway | 66 | 52 | 140 | 138 | 274 | 280 |
| Other markets | 7 | -1 | 30 | 41 | 13 | 29 |
| EBITA excl. IFRS 16 for the segments | 390 | 296 | 833 | 780 | 1,578 | 1,542 |
| Central functions | -242 | -207 | -453 | -386 | -924 | -875 |
| EBITA excl. IFRS 16 | 148 | 89 | 380 | 394 | 653 | 667 |
| Group adjustments of IFRS 16 | 49 | 45 | 97 | 92 | 191 | 186 |
| EBITA | 196 | 135 | 477 | 485 | 844 | 853 |
| EBITA margin, % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| Depreciation of acquisition related assets, not | ||||||
| allocated to segments | - | - | - | - | - | - |
| EBIT | 196 | 135 | 477 | 485 | 844 | 853 |
| EBIT margin, % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| Financial items, net | -62 | -60 | -122 | -118 | -243 | -239 |
| Profit/loss before tax | 134 | 75 | 355 | 368 | 602 | 615 |
*Reconciliation tables and definitions for key ratios are presented at page 25-30
On December 3, 2025, Rusta announced that the Board of Directors has appointed Cathrine Wigzell as the new CEO, effective no later than June 1, 2026. She will succeed Göran Westerberg, who announced earlier this year that he will leave his position latest by end of June 2026.
The Board of Directors and the CEO assure that the interim report provides a fair overview of the Group and the parent company operations, position and earnings and reports significant risks and uncertainties faced by the Group and parent company.
Stockholm, December 09, 2025 Rusta AB (publ) Corp.no 556280-2115
Claus Juel-Jensen (Chairman of the board)
Anders Forsgren (Boardmember)
Björn Forssell (Boardmember)
Claes Eriksson (Boardmember)
Eva-Lotta Sjöstedt (Boardmember)
Maria Edsman (Boardmember)
Victor Forsgren (Boardmember)
Åsa Källenius (Boardmember)
Göran Westerberg (CEO)

This is a translation of the Swedish language original. In the event of any differences between this translation and the Swedish language original, the latter shall prevail.
We have conducted a limited review of the condensed interim financial information (interim report) for Rusta AB (publ) as of October 31, 2025, and the six-month period ending on that date. The board of directors and the managing director are responsible for preparing and presenting this interim report in accordance with IAS 34 and the Swedish Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our limited review.
We have conducted our limited review in accordance with the International Standard on Review Engagements ISRE 2410, "Review of Interim Financial Information Performed by the Independent Auditor of the Entity." A limited review consists of making inquiries, primarily of persons responsible for financial and accounting matters, performing analytical procedures, and other review procedures. A limited review has a different focus and a significantly smaller scope compared to the focus and scope of an audit conducted in accordance with ISA and generally accepted auditing standards. The review procedures taken in a limited review do not enable us to obtain the assurance that we would become aware of all significant matters that might have been identified in an audit. Therefore, the conclusion expressed based on a limited review does not have the assurance that a conclusion expressed based on an audit has.
Based on our limited review, nothing has come to our attention that causes us to believe that the interim report is not, in all material respects, prepared for the group in accordance with IAS 34 and the Annual Accounts Act and for the parent company in accordance with the Annual Accounts Act.
Stockholm, 9 december 2025
Öhrlings PricewaterhouseCoopers AB
Cesar Moré
Authorized Public Accountant
| Key ratio | Definitions | Justification for using the key ratio |
|---|---|---|
| Net sales growth, % | Growth in net sales. Net sales in current period divided by net sales in the comparative period. |
To analyze the Group's total net sales growth in order to compare it against competitors and the market as a whole. |
| Currency effect, % | The increase/decrease in profit/loss line items for the period attributable to the effects of exchange rate fluctuations divided by profit/loss line items in the comparative period recalculated to the foreign exchange rate applicable for the comparative period. |
To monitor the Group's underlying growth in profit/loss line items attributable to changes in exchange rates. |
| LFL growth, % | Change in comparable sales between the current and comparative periods, where comparable sales are sales in comparable stores that have been operational throughout the entire current and comparative period. For a store to be classified as comparable, it must have been open for a full financial year. Since not all stores were open for a full financial year in the comparative period for rolling twelve months (LTM), comparable growth for that period is not presented. |
Tracks the development in net sales over time in stores that have been operational during the entire current period and the comparative period, i.e. existing stores. The measure makes it possible to analyze the net sales growth for all existing stores in the Group. |
| Net sales growth excl. currency effects, % |
Net sales growth adjusted for currency effects. | To monitor the Group's underlying growth in net sales. |
| LFL growth excl currency effects, % | LFL growth adjusted for currency effects. LFL growth excl currency effects is only reported for the segments. |
Tracks the underlying development in net sales over time in existing stores. |
| Items affecting comparability | Income and expense items recognized separately as a result of their nature and their amounts. All included items are bigger and significant during certain periods, or non-existent in other periods. |
Items affecting comparability is used by the management to explain trends in historical earnings. Separate recognition and specification of items affecting comparability allows readers of the financial reports to understand and evaluate the adjustments made by the management when the adjusted earnings are reported. Taking into account items that affect comparability increases the comparability of data and thereby enhances understanding of the Group's financial development. |
| Gross profit | Net sales less the cost of goods sold including the inbound cost of the goods. |
To analyze the profit from sales. The Group's gross profit shows what is left to finance other costs once the goods are sold. |
| Gross margin, % | Gross profit divided by net sales. | To analyze the profit from sales. The Group's gross margin shows the profitability after the cost for merchandise including take-home cost has been incurred, which allows for the comparison of the average gross margin for sold merchandise over time. |
| Operating profit (EBIT) | Earnings before financial items and taxes. | Indicates the Group´s profit or loss generated from ongoing operations independent of capital and tax structures. |
| EBITA | Operating profit before amortization of intangible assets arising in connection with business acquisitions. |
Provides an overarching picture of the profit generated in the operational business before amortization of intangible assets arising from business combinations. |
| EBITA excl. IFRS 16 | Operating profit before amortization of intangible assets arising in connection with business acquisitions adjusted for the effects of IFRS 16. The effects of IFRS 16 on EBITA is that the total cost for leases is reported as operating expense, which differs from the consolidated statement of profit/loss where the interest component is included in net financial items. |
Provides a profit measure reflecting EBITA before the effects of IFRS 16 accounting. |
| Adjusted EBITA | EBITA excluding items affecting comparability. | Provides a more comparable profit measure which is more closely reflecting the underlying EBITA of the business over time. |
| Operating profit, margin (EBIT margin), % |
Operating profit (EBIT) divided by net sales. | Provides a measure of profitability generated from ongoing operations independent of capital and tax structures. |
<-- PDF CHUNK SEPARATOR -->
| Key ratio | Definitions | Justification for using the key ratio |
|---|---|---|
| EBITA margin, % | EBITA divided by net sales. | Provides an overarching picture of the profitability generated in the operational business before amortization of intangible assets arising from business combinations. |
| Adjusted EBITA margin, % | EBITA excluding items affecting comparability divided by net sales. |
Provides a comparable profitability measure which is more closely reflecting the underlying EBITA margin of the business over time. |
| EBITDA | Earnings before tax, financial items, depreciation and amortization. |
Provides a profit measure which more closely represents the cash surplus generated from operations. |
| EBITDA margin, % | EBITDA divided by net sales. | Provides a measure of profitability which more closely represents the cash surplus generated from operations as a share of net sales. |
| EBITDA excl. IFRS 16 | EBITDA excluding the effects of IFRS 16. The effects of IFRS 16 on EBITDA is that the total cost for leases is reported as operating expense, which differs from the consolidated statement of profit/loss where the interest component is included in net financial items. |
Provides a profit measure reflecting EBITDA before the effects of IFRS 16 accounting. |
| Adjusted net profit/loss | Profit after tax excluding items affecting comparability after tax and depreciation and amortization of intangible assets arising in connection with business acquisitions after tax. |
Provides a comparable measure of the net profits generated by the business, reflecting all underlying costs incurred during operations over time. |
| Adjusted net profit/loss margin, % | Adjusted net profit/loss divided by net sales. | Provides a comparable net profitability measure reflecting all underlying costs incurred during operations as a share of sales over time. |
| Net profit/loss-margin, % | Net profit/loss divided by net sales. | Provides a net profitability mease reflecting all underlyfing costs incurred during operations as a share of sales. |
| Net debt | Total current and long-term interest-bearing liabilities less cash and cash equivalents. |
This measure provides an overview of the Group's total indebtness and indication of upcoming payment obligations. |
| Net debt excl. IFRS 16 | Sum of short-term and long-term interest-bearing debt excluding leasing liabilities recorded in accordance with IFRS 16 and less cash and cash equivalents. |
This measure provides an overview of the Group's financial indebtness and indication of upcoming financial payment obligations. |
| Net debt excl. IFRS 16 / EBITDA excl. IFRS 16, LTM (multiple) |
Net debt excl. IFRS 16 divided with adjusted EBITDA excl. IFRS 16 for the last twelve months. |
Describes the Group's capacity to repay its interest bearing debt excluding leasing liabilities. This is used to analyze the financial leverage excluding leasing liabilities and the impact of IFRS 16 on EBITDA. |
| Equity/assets ratio, % | Total equity divided by total assets. | Describes the Group's long-term ability to make payments. |
| Equity/assets ratio excl. IFRS 16, % | Total equity divided by total assets less leasing liabilities recorded in accordance with IFRS 16. Right-of-use assets recorded in accordance with IFRS 16 are included in total assets and not adjusted for. |
Describes the Group's long-term ability to make payment adjusted for leasing liabilities recorded in accordance with IFRS 16. |
| Return on equity, % | Profit for the last twelve months in relation to shareholder's equity |
Measure of profitability in relation to the carrying amount of equity. Shows how investments are used to generate increased income. |
| Operating expenses | Operating expenses are measured as sales expenses and administrative expenses excluding depreciation and amortization of property, plant and equipment and intangible assets. |
Operating expenses are expenses incurred from operations. The change in operating expenses is compared to the net sales growth to monitor that the change is at the same rate. |
| Number of loyalty club | The number of unique individuals who actively opt to be |
|---|---|
| members | members of the Rusta membership club. |
| Number of customers | The number of visitors to Rusta's stores or Rusta's Online webstore |
| The quarter | The period | LTM Full-year |
||||||
|---|---|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |||
| MSEK | -Oct 2025 | -Oct 2024 | ∆ | -Oct 2025 | -Oct 2024 | ∆ | -Oct 2025 | -Apr 2025 |
| Sales measure | ||||||||
| Net sales | 2,948 | 2,723 | 8.3% | 6,122 | 5,792 | 5.7% | 12,158 | 11,828 |
| Net sales growth excl currency effects, % | 9.3% | 5.1% | 4.3pp | 7.5% | 4.2% | 3.3pp | 8.2% | 7.3% |
| Net sales growth, % | 8.3% | 3.1% | 5.2pp | 5.7% | 3.4% | 2.3pp | 7.5% | 6.4% |
| LFL growth excl currency effects, % | 5.6% | 0.8% | 4.8pp | 3.3% | 0.9% | 2.4pp | - | 3.2% |
| LFL growth, % | 4.3% | -1.0% | 5.3pp | 1.4% | -0.2% | 1.6pp | - | 2.6% |
| Result measure | ||||||||
| Operating profit, EBIT | 196 | 135 | 45.6% | 477 | 485 | -1.8% | 844 | 853 |
| Adjusted EBIT | 196 | 135 | 45.6% | 477 | 485 | -1.8% | 844 | 853 |
| EBITA | 196 | 135 | 45.6% | 477 | 485 | -1.8% | 844 | 853 |
| Adjusted EBITA | 196 | 135 | 45.6% | 477 | 485 | -1.8% | 844 | 853 |
| EBITDA | 447 | 375 | 19.3% | 973 | 963 | 1.0% | 1,828 | 1,818 |
| Net profit/loss for the period | 106 | 58 | 83.7% | 280 | 288 | -2.8% | 468 | 476 |
| Adjusted net profit/loss | 106 | 58 | 83.7% | 280 | 288 | -2.8% | 468 | 476 |
| Margin measures | ||||||||
| Gross margin, % | 44.8% | 43.9% | 0.9pp | 43.6% | 43.8% | -0.2pp | 43.0% | 43.1% |
| EBIT margin, % | 6.7% | 4.9% | 1.7pp | 7.8% | 8.4% | -0.6pp | 6.9% | 7.2% |
| Adjusted EBIT margin, % | 6.7% | 4.9% | 1.7pp | 7.8% | 8.4% | -0.6pp | 6.9% | 7.2% |
| EBITA margin, % | 6.7% | 4.9% | 1.7pp | 7.8% | 8.4% | -0.6pp | 6.9% | 7.2% |
| Adjusted EBITA margin, % | 6.7% | 4.9% | 1.7pp | 7.8% | 8.4% | -0.6pp | 6.9% | 7.2% |
| EBITDA margin, % | 15.2% | 13.8% | 1.4pp | 15.9% | 16.6% | -0.7pp | 15.0% | 15.4% |
| Net profit/loss margin, % | 3.6% | 2.1% | 1.5pp | 4.6% | 5.0% | -0.4pp | 3.8% | 4.0% |
| Adjusted net profit/loss margin, % | 3.6% | 2.1% | 1.5pp | 4.6% | 5.0% | -0.4pp | 3.8% | 4.0% |
| Cash flow measures | ||||||||
| Cash flow from operating activities | 151 | -2 | 7548.3% | 623 | 604 | 3.1% | 1,142 | 1,123 |
| Capital structure | ||||||||
| Net debt | 5,467 | 5,550 | -1.5% | 5,467 | 5,550 | -1.5% | 5,467 | 5,555 |
| Net debt excl IFRS | 255 | 18 | 1297.7% | 255 | 18 | 1297.7% | 255 | 74 |
| Net debt, excl IFRS 16 / EBITDA excl IFRS 16 R12 | 0.30 | 0.02 | 1219.8% | 0.30 | 0.02 | 1219.8% | 0.30 | 0.09 |
| Equity | 1,864 | 1,695 | 9.9% | 1,864 | 1,695 | 9.9% | 1,864 | 1,743 |
| Total assets | 9,464 | 9,374 | 1.0% | 9,464 | 9,374 | 1.0% | 9,464 | 9,353 |
| Equity/assets ratio, % | 19.7% | 18.1% | 1.6pp | 19.7% | 18.1% | 1.6pp | 19.7% | 18.6% |
| Equity/assets, excl IFRS 16 % | 43.8% | 44.1% | -0.3pp | 43.8% | 44.1% | -0.3pp | 43.8% | 45.0% |
| Return | ||||||||
| Return on equity | 25.1% | 25.9% | -0.8pp | 25.1% | 25.9% | -0.8pp | 25.1% | 27.3% |
| Share | ||||||||
| Number of shares at the end of the period, thousands |
153,529 | 151,793 | 1.1% | 153,529 | 151,793 | 1.1% | 153,529 | 153,529 |
| Weighted avarage number of shares during the period, thousands |
152,952 | 151,525 | 0.9% | 152,952 | 151,525 | 0.9% | 152,719 | 151,998 |
| Earnings per share before dilution, SEK | 0.7 | 0.4 | 81.6% | 1.8 | 1.9 | -2.6% | 3.0 | 3.1 |
*Excluding shares held by Rusta
Rusta applies the Guidelines on Alternative Performance Measures by ESMA (The European Securities and Markets Authority). An alternative performance measure is a of historical or future financial performance, financial position or cash flows that is not defined or specified in IFRS.
Rusta believes that these measures provide valuable supplementary information to company management, investors, and other stakeholders in evaluating the company's performance. These alternative performance measures are not always comparable with the measures used by other companies since not all companies calculate these measures in the same way. These should therefore be seen as a supplement to the measures defined according to IFRS. For definitions of key figures, refer to page 23-24. For relevant reconciliations of the alternative performance measures that cannot be directly read in or derived from the financial statements, refer to the tables below.
| The quarter | The period | LTM | Full-year | |||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net sales growth, % | ||||||
| Net sales, current period | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Net sales, previous period | 2,723 | 2,642 | 5,792 | 5,601 | 11,307 | 11,116 |
| Net sales growth, % | 8.3% | 3.1% | 5.7% | 3.4% | 7.5% | 6.4% |
| Currency effects net sales growth, % | ||||||
| Net sales, current period | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Net sales current period adjusted for currency effect | 2,978 | 2,777 | 6,228 | 5,839 | 12,234 | 11,923 |
| Currency effect | -30 | -53 | -106 | -47 | -76 | -94 |
| Net sales, previous period | 2,723 | 2,642 | 5,792 | 5,601 | 11,307 | 11,116 |
| Currency effects net sales growth, % | -1.1% | -2.0% | -1.8% | -0.8% | -0.7% | -0.8% |
| Net sales growth excl currency effects, % | ||||||
| Net sales growth, % | 8.3% | 3.1% | 5.7% | 3.4% | 7.5% | 6.4% |
| Currency effect, % | 1.1% | 2.0% | 1.8% | 0.8% | 0.7% | 0.8% |
| Net sales growth excl currency effects, % | 9.3% | 5.1% | 7.5% | 4.2% | 8.2% | 7.3% |
| LFL growth, % | ||||||
| LFL sales in the comparative period | 2,646 | 2,585 | 5,632 | 5,452 | N/A | 10,727 |
| LFL sales in the current period | 2,760 | 2,558 | 5,710 | 5,441 | N/A | 11,004 |
| LFL growth, % | 4.3% | -1.0% | 1.4% | -0.2% | N/A | 2.6% |
| Currency effects LFL, % | ||||||
| LFL sales in the current period | 2,760 | 2,558 | 5,710 | 5,441 | N/A | 11,004 |
| LFL sales current period adjusted for currency effect | 2,795 | 2,607 | 5,816 | 5,500 | N/A | 11,074 |
| Currency effect | -36 | -49 | -106 | -59 | N/A | -69 |
| LFL sales in the comparative period | 2,646 | 2,585 | 5,632 | 5,452 | N/A | 10,727 |
| Currency effects LFL, % | -1.3% | -1.9% | -1.9% | -1.1% | N/A | -0.6% |
| LFL growth excl currency effects, % | ||||||
| LFL growth, % | 4.3% | -1.0% | 1.4% | -0.2% | N/A | 2.6% |
| Currency effect, % | 1.3% | 1.9% | 1.9% | 1.1% | N/A | 0.6% |
| LFL growth excl currency effects, % | 5.6% | 0.8% | 3.3% | 0.9% | N/A | 3.2% |
| The quarter | The period | LTM | Full-year | |||
|---|---|---|---|---|---|---|
| Aug 2025 | Aug 2024 | May 2025 | May 2024 | Nov 2024 | May 2024 | |
| MSEK Gross profit and gross margin, % |
-Oct 2025 | -Oct 2024 | -Oct 2025 | -Oct 2024 | -Oct 2025 | -Apr 2025 |
| Net sales | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Cost of goods sold | -1,629 | -1,528 | -3,452 | -3,254 | -6,931 | -6,733 |
| Gross profit | 1,319 | 1,195 | 2,670 | 2,538 | 5,227 | 5,095 |
| Gross profit | 1,319 | 1,195 | 2,670 | 2,538 | 5,227 | 5,095 |
| Net sales | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Gross margin, % | 44.8% | 43.9% | 43.6% | 43.8% | 43.0% | 43.1% |
| EBITA, adjusted EBITA and EBITA exkl IFRS 16 | ||||||
| Operating profit (EBIT) | 196 | 135 | 477 | 485 | 844 | 853 |
| Amortization of acquisition-related assets | - | - | - | - | - | - |
| EBITA | 196 | 135 | 477 | 485 | 844 | 853 |
| Items affecting comparability | ||||||
| whereof expenses related to preparation for initial public offering (IPO) | - | - | - | - | - | |
| Adjusted EBITA | 196 | 135 | 477 | 485 | 844 | 853 |
| EBITA | 196 | 135 | 477 | 485 | 844 | 853 |
| less lease expenses (IFRS 16) | -49 | -45 | -97 | -92 | -191 | -186 |
| EBITA excl. IFRS 16 | 148 | 89 | 380 | 394 | 653 | 667 |
| Net sales | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Operating profit margin, (EBIT margin), % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| EBITA margin, % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| Adjusted EBITA margin, % | 6.7% | 4.9% | 7.8% | 8.4% | 6.9% | 7.2% |
| Adjusted net profit and adjusted net profit margin, % Net profit/loss for the period |
106 | 58 | 280 | 288 | 468 | 476 |
| Amortization of acquisition-related assets | - | - | - | - | - | - |
| Items affecting comparability whereof expenses related to preparation for initial public offering (IPO) |
- | - | - | - | - | - |
| Tax on adjustment items | - | - | ||||
| Adjusted net profit/loss | - 106 |
- 58 |
280 | 288 | - 468 |
- 476 |
| Net sales | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Adjusted net profit/loss margin, % | 3.6% | 2.1% | 4.6% | 5.0% | 3.8% | 4.0% |
| Net profit/loss margin, % | 3.6% | 2.1% | 4.6% | 5.0% | 3.8% | 4.0% |
| Net debt and Net debt excl. IFRS 16/ EBITDA excl IFRS 16, LTM | ||||||
| Liabilities to credit institutions | - | 10 | - | 10 | - | - |
| Lease liabilities | 4,276 | 4,620 | 4,276 | 4,620 | 4,276 | 4,546 |
| Liabilities to credit institutions, current | 362 | 146 | 362 | 146 | 362 | 173 |
| Lease liabilities, current Cash and cash equivalents |
935 -107 |
911 -138 |
935 -107 |
911 -138 |
935 -107 |
936 -99 |
| Net debt | 5,467 | 5,550 | 5,467 | 5,550 | 5,467 | 5,555 |
| less lease liabilities | -5,211 | -5,531 | -5,211 | -5,531 | -5,211 | -5,482 |
| Net debt excl IFRS 16 | 255 | 18 | 255 | 18 | 255 | 74 |
| EBIT LTM | 844 | 803 | 844 | 803 | 844 | 853 |
| Depreciation and amortization LTM | 984 | 955 | 984 | 955 | 984 | 965 |
| EBITDA LTM | 1,828 | 1,758 | 1,828 | 1,758 | 1,828 | 1,818 |
| less lease expenses (IFRS 16), LTM | -982 | -959 | -982 | -959 | -982 | -970 |
| EBITDA excl IFRS 16, LTM | 847 | 799 | 847 | 799 | 847 | 849 |
| Net debt excl. IFRS 16/ EBITDA excl IFRS 16, LTM | 0.30 | 0.02 | 0.30 | 0.02 | 0.30 | 0.09 |
| The quarter | The period | LTM | Full-year | |||
|---|---|---|---|---|---|---|
| MSEK | Aug 2025 -Oct 2025 |
Aug 2024 -Oct 2024 |
May 2025 -Oct 2025 |
May 2024 -Oct 2024 |
Nov 2024 -Oct 2025 |
May 2024 -Apr 2025 |
| Equity/assets ratio and Equity/assets ratio excl IFRS 16, % | ||||||
| Total equity | 1,864 | 1,695 | 1,864 | 1,695 | 1,864 | 1,743 |
| Total, assets | 9,464 | 9,374 | 9,464 | 9,374 | 9,464 | 9,353 |
| Equity/assets ratio, % | 19.7% | 18.1% | 19.7% | 18.1% | 19.7% | 18.6% |
| Total equity | 1,864 | 1,695 | 1,864 | 1,695 | 1,864 | 1,743 |
| Total, assets | 9,464 | 9,374 | 9,464 | 9,374 | 9,464 | 9,353 |
| less lease liabilities | -5,211 | -5,531 | -5,211 | -5,531 | -5,211 | -5,482 |
| Equity/assets ratio excl IFRS 16, % | 43.8% | 44.1% | 43.8% | 44.1% | 43.8% | 45.0% |
| Return on equity | ||||||
| Net profit/loss, LTM | 468 | 439 | 468 | 439 | 468 | 476 |
| Total equity | 1,864 | 1,695 | 1,864 | 1,695 | 1,864 | 1,743 |
| Return on equity | 25.1% | 25.9% | 25.1% | 25.9% | 25.1% | 27.3% |
| Operating expenses in relation to net sales, % | ||||||
| Sales expenses | 1,072 | 989 | 2,080 | 1,921 | 4,158 | 4,000 |
| Administrative expenses | 60 | 54 | 153 | 150 | 304 | 300 |
| Depreciation and amortization of intangible assets and property, plant and equipment |
-52 | -45 | -99 | -87 | -193 | -181 |
| Total, operating expenses | 1,080 | 998 | 2,133 | 1,983 | 4,268 | 4,119 |
| Net sales | 2,948 | 2,723 | 6,122 | 5,792 | 12,158 | 11,828 |
| Operating expenses in relation to net sales, % | 36.6% | 36.8% | 34.8% | 34.2% | 35.1% | 34.8% |
Rusta is the retail chain that offers a wide range of home and leisure products at surprisingly low prices. We currently have 230 stores in Sweden, Norway, Finland and Germany, as well as a growing and profitable e-commerce operation.
The Rusta success story began in 1986 and ever since we have been enabling the masses to buy great quality products for low prices. We have a detailed understanding of the market, a sure instinct for how to develop attractive promotions and an efficient value chain from end to end.
Visiting a Rusta store should be a positive and inspiring experience. All we want is to be the obvious first choice when customers come to renew and replenish their homes.
With a range spanning the categories of home decoration, consumables, seasonal products, leisure and Do It Yourself (DIY), we offer almost anything you might need to live life at home – and always at surprisingly low prices. Affordability is worth more when it is also responsible. We believe in giving the customer value for money just as much as when it comes to quality and price as we do when it comes to reliability and safety. For us, this means that we are always working to be a more responsible retailer as we strive to integrate our approach to sustainability into everything we do.

| Report/info | Period | Date |
|---|---|---|
| Interim report Q3 25/26 | 2025-11-01 — 2026-01-31 | 2026-03-12 |
| Year end report 25/26 | 2025-05-01 — 2026-04-30 | 2026-06-09 |
Box 5064 194 05 Upplands Väsby
Corporate identity no 556280–2115
Investor Relations Manager +46 701 664 873 [email protected]
This information is such that Rusta AB (publ) is obligated to disclose in accordance with the EU Market Abuse Regulation. The Information was submitted for publication, through the agency of the contact person set out above, at 07.00 pm on 2025-12-09.
This interim report is published in Swedish and English. The Swedish version represents the original version and has been translated into English.

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