Annual / Quarterly Financial Statement • Feb 13, 2024
Annual / Quarterly Financial Statement
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There are some exceptions to the generally bad trading climate. Canada kept on recovering showing healthy growth. The JV in China continued its recovery after Covid-19 and showed a record Q4 sales and profit, as well as for the whole year.
Our Brands segment had sales of 47.3 (55.4) MEUR. A decrease of 14.8%. The result was -1.5 MEUR down from 4.6 MEUR. The Brands segment has taken almost 5.5 MEUR of the extraordinary expenses, but it is also related to the increase we have been facing in other areas such as IT and digital projects. In terms of Brand performance, Hanwag is still feeling the decrease in volume in their key product segments as well as the high inventory in the retail leg. Fjallraven is still experiencing the effect of high inventory in retail, but when we are watching the direct-to-consumer channels it still shows a growth for the year even though the tough fourth quarter.
Global Sales reached external net sales of 34.4 MEUR (47.1). The operating profit was 0.6 (3.9) MEUR. The bottom line was positively driven by the Asian business in particular the Chinese JV. The North American and the European part of Global Sales was hit in the same way as the Brands business.
Our Frilufts operation had a mediocre Q4 and did not reach last year's numbers. Globetrotter was hit more than the Nordics. Sweden did beat last year's number in local currency, as did the rest of the Nordics. This means that the Frilufts group came in at 98.5 MEUR a decrease of 2.9% and that EBIT was 5.7 MEUR. The Norwegian operation showed a positive development but is still losing money. The small UK operation also struggled in the tough market but is still profitable. For the full year this means that the Frilufts sales where 352.1 MEUR, which meant a growth of 1.2%. It should also be noted that in terms of channels the brick-and-mortar sales performed better than the digital channels both in the quarter as well as for the year.
In Q4 our direct-to-consumer sales was 136.1 (139.3) MEUR, down 2.3%. Our digital direct to consumer sales was 45.2 MEUR (47.2), down 4.4% and brick and mortar 91.0 (92.1) MEUR, down 1.2%. This means that of our direct-to-consumer sales 33.2 % (33.9%) is digital. On the year our total direct-to-consumer sales were 461.9 (455.6) MEUR up 1.6% of which 146.9 (146.3) MEUR, up 0.4%, was digital and 315.1 (308.3) MEUR, up 2.2%, was brick and mortar. The proportion of direct-to-consumer sale that was digital was 31.8% (32.2%) vs 68.2% (67.8%) for brick and mortar.

As I wrote last year "these numbers indicate a new balance in the retail area, and it seems that the new proportions lay somewhere around 30-35% digital vs brick and mortar". It should however be said that there is a difference between markets as well a type of stores and retail.
We are facing a very challenging market in 2024. A lot of retailers have financial challenges, which means somewhat lower preorders than normal. They are counting more on reorders from the brands. There are also some larger retailers that have been sold and have gone into reconstruction. The order books are OK, but growth will have to come from reorders as well as our own DTC channels. We believe that the Q1 2024 will be a bit tougher for the wholesale part of our business, as the retailers are less inclined on taking on inventory. The retail on the other hand has started quite well in 2024 especially has the cold weather in the Nordics had a positive effect on sales during January.
We do strongly believe that the over inventory situation in the retail leg will have improved during Q2 and will mean an improvement in sales for wholesale during Q2. We saw that our reorder rate during July and August in 2023 was greatly improved compared to 2022, which means there is a possible shortage of goods in the market. We also need to keep in mind that there also is a possibility of a hang over for the industry in general due to the excessive growth experienced during Covid. There is also like mentioned earlier the issue of financial health among the retailers.
In terms of trends there are several brands that are outperforming others at this stage. Those brands are focusing more on outdoor as a lifestyle in general so called "outdoor fashion". If this will be a paradigm shift for the industry is still to be seen. Another type brands that are probably outperforming, at least from growth in percentage, are some direct-to-consumer brands that are purely digital. Their complete control of their channels gives them an advantage from some perspective. For example, they do not have to worry about their retailers reaction to price changes etc. This gives them more price flexibility. We are NOT intending to go only digital as we still believe a real outdoor brand needs to be able to face full comparative and physical competition. We will however, while being respectful of our retailers, put more focus on our brand store concepts and direct to consumer channels as a complement to our retail customers.
As our result for the last few quarters indicate we have been somewhat frivolous with our investment and costs. We have therefor, as mentioned earlier, taken measures and costs in Q4 for measures to enable us to rectify these mistakes. We believe that the measures taken will decrease our costs already in 2024 with 7 MEUR. The new climate, with real interest rates again, also means that we have launched higher hurdles for investments. We are also refining our operations by investing in ERP system for the Brands and Global Sales

| MEUR | Oct-Dec 2023 |
Oct-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
|---|---|---|---|---|
| Net sales | 180.2 | 203.9 | 739.4 | 759.2 |
| EBITDA | 17.5 | 28.6 | 113.7 | 138.6 |
| Operating result | 0.4 | 12.5 | 55.0 | 83.5 |
| Profit margin, % | 0.2% | 6.2% | 7.4% | 11.0% |
| Result before tax | -7.1 | 8.8 | 47.6 | 82.8 |
| Net result for the period | -6.8 | 6.0 | 32.0 | 60.9 |
| Earnings per B-share, EUR *) | -0.51 | 0.45 | 2.40 | 4.57 |
| Solvency rate, % *) | 57.2% | 60.0% |
*) Earnings per share are calculated on outstanding shares. Solvency rate are calculated as Equity as a percent of total assets.




| Brands | Frilufts | Global sales | Common | Group | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | ||
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | ||
| External sales, MEUR | |||||||||||
| EBITDA, MEUR | |||||||||||
| Operating profit, MEUR |
| Brands | Frilufts | Global sales | Common | Total | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| External sales per market, MEUR |
Oct-Dec 2023 |
Oct-Dec 2022 |
Oct-Dec 2023 |
Oct-Dec 2022 |
Oct-Dec 2023 |
Oct-Dec 2022 |
Oct-Dec 2023 |
Oct-Dec 2022 |
Oct-Dec 2023 |
Oct-Dec 2022 |
| Switzerland | ||||||||||
| Sweden | ||||||||||
| Other Nordic countries | ||||||||||
| Germany | ||||||||||
| Benelux | ||||||||||
| Other Europé | ||||||||||
| Americas | ||||||||||
| Other World | ||||||||||
| Total |

| Brands | Frilufts | Global sales | Common | Group | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | ||
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | ||
| External sales, MEUR | |||||||||||
| EBITDA, MEUR | |||||||||||
| Operating profit, MEUR | |||||||||||
| Number of Stores | |||||||||||
| of which are franchise | |||||||||||
| Non-current assets | |||||||||||
| Cap. Expenditures |
| Brands | Frilufts | Global sales | Common | Total | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| External sales per market, MEUR |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
| Switzerland | ||||||||||
| Sweden | ||||||||||
| Other Nordic countries | ||||||||||
| Germany | ||||||||||
| Benelux | ||||||||||
| Other Europé | ||||||||||
| Americas | ||||||||||
| Other World | ||||||||||
| Total |

| 2023 (2022) | 2023 (2022) | |||
|---|---|---|---|---|
| External net sales | Q4 | 47.3 (55.4) - 14.8% | Q1-Q4 | 198.3 (206.0) - 3.8% |
| 0 | ~ . | 4 - / 4 - 25 | 04.04 | a a a ( = a = ) |
| 2023 (2022) | 2023 (2022) | |||
|---|---|---|---|---|
| External net sales | Q4 | 98.5 (101.4) - 2.9% | Q1-Q4 | 352.1 (347.7) + 1.2% |
| Operating result | Q4 | 5.7 (6.0) | Q1-Q4 | 0.4 (6.4) |
| 2023 (2022) | 2023 (2022) | |||
|---|---|---|---|---|
| External net sales | Q4 | 34.4 (47.1) - 26.9% | Q1-Q4 | 188.5 (205.5) - 8.3% |
| Operating result | Q4 | 0.6 (3.9) | Q1-Q4 | 25.7 (31.0) |
| 2023 (2022) | 2023 (2022) | |||
|---|---|---|---|---|
| Operating profit | Q4 | -4.4 (-1.9) | Q1-Q4 | -9.2 (-12.6) |






| 3 months | 12 months | ||
|---|---|---|---|
| CONSOLIDATED INCOME STATEMENT | |||
| MEUR | |||
| Total income | |||
| Operating expenses | |||
| Operating profit | |||
| Profit before tax | |||
| Net profit for the period | |||

| Consolidated Statement of | 3 months | 12 months | |
|---|---|---|---|
| Comprehensive Income | |||
| MEUR | |||
| Net profit for the period | |||
| Total other comprehensive income for the period |
|||
| Total comprehensive income for the period | |||

| CONSOLIDATED STATMENT OF FINANCIAL POSITION, MEUR | |
|---|---|
| Assets | |
| Non-current assets | |
| Total non-current assets | |
| Current assets | |
| Total current assets excl. current assets held for sale | |
| Assets held for sale | |
| Total current assets | |
| Equity and liabilities | |
| Total equity Liabilities |
|
| Total non-current liabilities | |
| Current liabilities excl. liabilities directly associated with assets held for sale | |
| Liabilities directly associated with assets held for sale | |
| Total current liabilities | |
| Total liabilities |

| Foreign | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Other | Cash flow | currency | Non- | ||||||
| Share | contributed | hedge | translation | Treasury | Retained | controlling | Total | ||
| Amounts in MEUR | capital | capital | reserve | reserve | shares *) | earnings | Total | interests | Equity |
| 01-01-2022 | 12.4 | 39.8 | 1.4 | -2.7 | -10.2 | 340.8 | 381.5 | 0.0 | 381.4 |
| Net Profit for the period | 60.6 | 60.6 | 0.3 | 60.9 | |||||
| Other comprehensive income for the period | -8.9 | 0.3 | -8.6 | -0.1 | -8.7 | ||||
| Total comprehensive income for the period | 0.0 | 0.0 | 0.0 | -8.9 | 0.0 | 60.9 | 52.0 | 0.2 | 52.2 |
| Transactions with non-controlling interests **) | -1.0 | -1.0 | -0.2 | -1.2 | |||||
| Share based payments ***) | 0,0 | 0,0 | |||||||
| Purchase of own shares *) | -1.0 | -1.0 | -1.0 | ||||||
| Dividends resolved at Annual General Meeting | -25.7 | -25.7 | -25.7 | ||||||
| Transfer of cash flow hedge reserve to inventories | 0.7 | 0.7 | 0.7 | ||||||
| 31-12-2022 | 12.4 | 39.8 | 0.6 | -11.6 | -11.2 | 375.0 | 405.0 | 0.0 | 405.0 |
| Foreign | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Other | Cash flow | currency | Non- | ||||||
| Share | contributed | hedge | translation | Treasury | Retained | controlling | Total | ||
| Amounts in MEUR | capital | capital | reserve | reserve | shares *) | earnings | Total | interests | Equity |
| 01-01-2023 | 12.4 | 39.8 | 0.6 | -11.6 | -11.2 | 375.0 | 405.0 | 0.0 | 405.0 |
| Net Profit for the period | 31.6 | 31.6 | 0.4 | 32.0 | |||||
| Other comprehensive income for the period | -0.6 | -1.0 | -0.1 | -1.6 | -0.1 | -1.6 | |||
| Total comprehensive income for the period | 0.0 | 0.0 | -0.6 | -1.0 | 0.0 | 31.5 | 29.9 | 0.3 | 30.3 |
| Transactions with non-controlling interests **) | 0.2 | 0.2 | -0.3 | -0.1 | |||||
| Share based payments ***) | 0,0 | 0,0 | |||||||
| Dividends resolved at Annual General Meeting | -17.7 | -17.7 | -17.7 | ||||||
| Transfer of cash flow hedge reserve to inventories | -0.2 | -0.2 | -0.2 | ||||||
| 31-12-2023 | 12.4 | 39.8 | -0.2 | -12.5 | -11.2 | 389.1 | 417.2 | 0.0 | 417.2 |

| Consolidated statement of cash flows | ||
|---|---|---|
| MEUR | ||
| OPERATING ACTIVITIES | ||
| Cash flow from operating activities before changes in working capital | ||
| Cash flow from operating activities | ||
| INVESTING ACTIVITIES | ||
| Cash flow from investing activities | ||
| FINANCING ACTIVITIES | ||
| Cash flow from financing activities | ||

| Global | Global | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 31.12.2023, MEUR | Brands | Frilufts | sales | Common | Total | 31.12.2022, MEUR | Brands | Frilufts | sales | Common | Total |
| Right-of use assets | 30.3 | 84.9 | 1.4 | 0.6 | 117.2 | Right-of-use assets | 29.5 | 86.9 | 1.5 | 1.2 | 119.1 |
| Lease liabilities | -32.6 | -86.3 | -1.3 | -0.5 | -120.7 | Lease liabilities | -31.5 | -88.6 | -1.5 | -1.1 | -122.7 |
| Global | Global | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Brands | Frilufts | sales | Common | Total | Brands | Frilufts | sales | Common | Total | ||
| Depreciation | -9.0 | -23.2 | -1.2 | -0.8 | -34.2 | Depreciation | -10.0 | -21.7 | -1.1 | -1.1 | -33.9 |
| Interest cost | -0.8 | -1.5 | 0.0 | 0.0 | -2.3 | Interest cost | -0.7 | -1.4 | 0.0 | 0.0 | -2.1 |
| Average rate | Balance sheet closing rate | ||
|---|---|---|---|
| Jan-Dec 2023 | Jan - Dec 2022 | 2023-12-31 2022-12-31 |
|
| EUR/SEK | 11.4842 | 10.6571 | 11.0960 11.1218 |
| EUR/CHF | 0.9712 | 1.0006 | 0.9260 0.9847 |
| EUR/USD | 1.0826 | 1.0474 | 1.1050 1.0666 |
| CHF/SEK | 11.8253 | 10.6503 | 11.9827 11.2946 |

| Market value, TEUR | |
|---|---|
| FX Forwards | |

| Brands | Frilufts | Global sales | Common | Group | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | Oct-Dec | |
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | |
| External sales, MEUR | ||||||||||
| EBITDA, MEUR | ||||||||||
| Operating profit, MEUR |
| Brands | Frilufts | Global sales | Common | Group | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | Jan-Dec | |
| 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | 2023 | 2022 | |
| External sales, MEUR | ||||||||||
| EBITDA, MEUR | ||||||||||
| Operating profit, MEUR | ||||||||||
| Number of Stores | ||||||||||
| of which are franchise | ||||||||||
| Non-current assets | ||||||||||
| Cap. Expenditures |
| Brands | Frilufts | Global sales | Common | Total | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| External sales per market, MEUR |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
Jan-Dec 2023 |
Jan-Dec 2022 |
| Switzerland | ||||||||||
| Sweden | ||||||||||
| Other Nordic countries | ||||||||||
| Germany | ||||||||||
| Benelux | ||||||||||
| Other Europe | ||||||||||
| Americas | ||||||||||
| Other World | ||||||||||
| Total |


| 2023-12-31 | 2022-12-31 | |
|---|---|---|
| Tangible assets | 0.3 | 0.3 |
| Goodwill | 0.3 | 0.0 |
| Inventory | 9.6 | 11.4 |
| Accounts receivable trade and other receivables | 3.2 | 1.5 |
| Prepaid expenses and accrued income | 0.7 | 0.1 |
| Cash and cash equivalents | 1.8 | 0.0 |
| Total assets, classified as held for sale 31.12.2022 | 16.0 | 13.3 |
| Other current liabilities | 7.5 | 1.5 |
| Current tax liabilities | 0.4 | 0.0 |
| Accrued expenses and deferred income | 0.2 | 0.3 |
| Total liabilities, classifed as held for sale 31.12.2022 | 8.2 | 1.8 |
| Net assets disposed of | 7.8 | 11.5 |
| Sales price | 6.9 | |
| Result recognised in Financial income P/L | -0.9 | |
| Sales proceeds | ||
| Sales price | 6.9 | |
| Sales price as Non-current receivables | 6.1 | |
| Short term liability for reduction of sales price | 0.1 | |
| Received payment for part of sales price | 0.8 | |
| Cash disposed of | -1.8 | |
| Settlements of loans to Primus | 4.6 |


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