NFTY

Regulatory Filings • Nov 19, 2021

Press release

Tassin-la-Demi-Lune, France November 19, 2021, 8:00am CET For immediate release

Adthink and Geniee build a partnership for ad revenue growth

Adthink (ENXTPA:ALADM), the French digital marketing specialist, and Geniee (TSE:6562), the largest digital advertising supply side platform in Japan and one of the leaders in Asia, announce a strategic partnership to raise publisher's revenue.

Being the No. 1 SSP (Supply Side Platform) in Japan as well as a proud GCPP (Google Certified Publishing Partner), Geniee has been working closely with over 6,000 publishers worldwide building ad optimization solutions to improve productivity and maximize revenue.

Partnering with Adthink's Agency Division in 2021, Geniee has been able to demonstrate its capacity to fill inventories and to help significantly raise revenues for Adthink and its publishers.

Since Adthink's programmatic sales house is connected to the demand partners of Geniee, it is now able to provide more digital ad space demand. Added to that, it brings growth opportunities on Asian markets.

Revenue from the partnership has been increasing month to month in the testing phase. Now in full production, a major growth in revenue is expected for Q4 2021.

About Geniee

Geniee, founded in 2010, is a leading advertising technology company that develops and provides ad-tech solutions that help companies solve various problems such as increasing profits and improving productivity, based on the mission of "creating new value with technology and creating client success together".

Geniee is listed on the Tokyo Stock Exchange Mothers market on 2017. With high-tech advantage, Geniee is one of the leading Supply Side Platform (SSP) in Asia and has won the No.1 market share of Japan in 6 years of establishment in Japan. Over 6,000 Asia Publishers have been joining our SSP network.

Adthink – Joint-stock company with capital of 1,839,150 euros – SIREN: 437733769 – Euronext: ALADM / FR0010457531 81 rue François Mermet 69160 Tassin-la-Demi-Lune, France – Phone: +33 478-429-099 – https://adthink.com

Geniee, founded in 2010, with a capital of 1,549 million Yen (~€12€) is headquartered in Tokyo, Japan and presided by Tomoaki Kudo. It employs 307 employees in Singapore, Vietnam, Indonesia, Thailand.

Learn more at: en.geniee.co.jp/ir/

IR Contact: Luna Trinh, Global Business Development Executive, email: nguyettm@geniee.co.jp

General Contact: Geniee International Corporate, phone: +81-03-5909-8181, email: gi\_corporate@geniee.co.jp, web: https://en.geniee.co.jp/

About Adthink

Expert in digital marketing, Adthink addresses the B2C market by developing a global digital and physical distribution platform and the B2B market by providing advertisers with its trading desk and affiliate platform to develop their customer acquisition. With its proprietary adtech solution AdAccess, media publishers can optimize and multiply their revenue channels. More than 500 advertiser and publisher clients around the world rely on Adthink's expertise.

Created in 2001 to market the first video streaming advertising offer, the Adthink group is based in Lyon and has 32 employees at the end of June 2021. Its 2020 revenue amounted to 10.24 million euros.

Adthink is listed on the Euronext Growth market of Euronext Paris (ALADM - FR0010457531) and is part of the Top 100 Digital (PwC study - TECH IN France, July 2018).

Learn more at: adthink.com/fr/investors

Follow us on: linkedin.com/company/adthink

Listing Sponsor: Genesta, Hervé Guyot, phone: +33 145-636-860, email: hguyot@genesta-finance.com