EAGLE EYE SOLUTIONS GROUP PLC

Director's Dealing • Nov 21, 2025

National Storage Mechanism | Additional information

RNS Number : 4481I

Eagle Eye Solutions Group PLC

21 November 2025

21 November 2025

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

PDMR shareholding and issue of equity

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, announces that Lucy Sharman-Munday, Chief Financial Officer and James Esson, Company Secretary have exercised options over ordinary shares of 1 pence each ("Ordinary Shares") at a price of £0.01 per share and sold certain Ordinary Shares at a price of £2.823 per Ordinary Share in part in order to meet certain associated tax liabilities with this exercise, as set out below. As a result of these transactions, Lucy Sharman-Munday's holding in the Company increased by 13,068 Ordinary Shares to 119,459 Ordinary Shares, representing 0.4% of the issued share capital of Company.

Director/Senior Personnel	Role	Number of options in Ordinary Shares subject to exercise	Number of Ordinary Shares subject to sale	Total number of Ordinary Shares held post sale	% of existing issued share capital
Lucy Sharman-Munday	CFO	25,568	12,500	119,459	0.4%
James Esson	Company Secretary	2,653	2,653	0	0.0%

An application has been made for the 28,221 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will occur on or around 26 November 2025.

Following the issue of the new Ordinary Shares, the total number of Ordinary Shares in issue is 29,983,389, with each share carrying the right to one vote. There are 128,000 shares held in Treasury. The total number of voting rights in the Company is, therefore, 29,855,389.

The above figure of 29,855,389 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	1.   Lucy Sharman-Munday 2.   James Esson
2	Reason for the notification
a)	Position/status	1.   Chief Financial Officer 2.   Company Secretary
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p each GB00BKF1YD83
b)	Nature of transaction	1a) Exercise of share options over Ordinary Shares 1b) Sale of Ordinary Shares 2a) Exercise of share options over Ordinary Shares 2b) Sale of Ordinary Shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		1a) £0.01 exercise price per share 1b) £2.823 sale price per share 2a) £0.01 exercise price per share 2b) £2.823 sale price per share	1a) 25,568 1b) 12,500 2a) 2,653 2b) 2,653
	Aggregated information -      Aggregated volume -      Price	N/A
e)	Date of the transaction	1a) 19 November 2025 1b) 20 November 2025 2a) 19 November 2025 2b) 20 November 2025
f)	Place of the transaction	1a) Outside of a trading venue 1b) AIM, London Stock Exchange 2a) Outside of a trading venue 2b) AIM, London Stock Exchange

Enquiries:

Eagle Eye Solutions Group plc	Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Investec Bank plc (Nominated Adviser and Joint Broker)	Tel: +44 20 7597 5970
David Anderson / Nick Prowting / James Smith
Shore Capital (Joint Broker)	Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications	Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.  

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

DSHKZMZMLGMGKZM