Betsson

Earnings Release • Jan 16, 2009

Press release Betsson AB (Publ)

Betsson expands into mobile sport betting

Betsson announces that the Betsson Group has signed a three years supply agreement with Mfuse, a provider of mobile-enabling technology. Mfuse will supply Betsson with a mobile sports betting service. This will enable Betsson to launch mobile betting services for its markets. The service is due for launch initially in ten languages during the first half year 2009.

Betsson will utilize Mfuse's latest generation sports betting technology and the latest developments in user interface design. The service will offer a full suite of multi-bets and live inplay betting experience.

"Betsson believes that mobile betting will be a good complement to ordinary sports betting, as it will provide Betsson's customers the ability to bet from wherever they are, including at the actual sport venue." says Pontus Lindwall, CEO of Betsson AB (publ).

For further information, please contact: Pontus Lindwall, CEO and President Betsson AB (publ), phone: +46 (0)8 506 403 10 or +46 (0)708 27 51 55, Pontus@betsson.com

BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTER COMPANIES WITHIN THE INTERNET GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES TOWARDS END CUSTOMERS, VIA THE WEBSITES BETSSON.COM, CASINOEURO.COM AND CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, BETTING EXCHANGE, SPORTS BETTING, LOTTERY, BINGO, GAMES AND TRADER. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ OMX NORDIC MID CAP LIST, (BETS).

MAIL AND VISITING	PHONE	REGISTERED OFFICE	E-MAIL	ORG. NO.
ADDRESS	FAX		IR WEBB SITE	VAT.REG.NO.
BETSSON AB (PUBL) REGERINGSGATAN 30-32, 111 53 STOCKHOLM, SVERIGE	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSON.SE WWW.BETSSONAB.COM	556090-4251 SE556090425101