H&M Hennes & Mauritz

Report Publication Announcement • Mar 29, 2010

INVITATION TO PRESS AND TELEPHONE CONFERENCE ON 8 APRIL

H & M Hennes & Mauritz AB presents the first quarterly results for 2010 at a press conference on Thursday 8 April at 10.30. There will also be a telephone conference in English at 14.00 the same day.

The three-month results for the period 1 December 2009 to 28 February 2010 are released at approximately 08.00 on 8 April and thereafter published on hm.com.

The press conference starts at 10.30 in "Ljusgården" in H&M's premises on Mäster Samuelsgatan 49, 3rd floor, in Stockholm. H&M's CEO Karl-Johan Persson and Head of Investor Relations Nils Vinge will present the three-month results followed by an open Q&A session.

The press conference, held in Swedish, is only open to journalists and analysts.

Participants can pre-register at

https://eventreg2.conferencing.com/webportal3/reg.html?Acc=110039&Conf=201208in order to receive conference pin, user pin and access information.

Participants who choose to dial in on the telephone numbers below are encouraged to call in at least ten minutes prior to the start of the conference in order to avoid a queue. Please quote ref nr 861088.

Sweden	+46 8 5052 0114
UK	+44 20 7162 0125
US	+1 334 420 4950

Presentation material will be available at hm.com under Investor Relations at approximately 11.30 on 8 April and a recording from the telephone conference as of 9 April.

Welcome!

All hours are CET.

For further questions, please contact: Kristina Stenvinkel, Head of Communications Phone: +46 8 796 39 08 stenvinkel@hm.com

Jenni Tapper-Hoël, Press Officer Phone: +46 8 796 89 73 jenni.tapper-hoel@hm.com

Please notify participation to: Sarah Jerngren Phone: +46 8 517 627 20 sarah.jerngren@hm.com